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Feb 17, 2012

Understanding the Importance of Landing and Sales Pages

Categories: Copy-writing, Online Marketing
Understanding the Importance of Landing and Sales Pages
Relevance is the most important factor when you are advertising on the Internet.The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business.The landing page is the page specifically designed as the entrance point for the users that click on your ad or contextual link and its job is to convince them to perform the relevant call-to-action which you want them to.But the biggest downfall of any Adwords or advertising campaign in general is when users land on poor quality or irrelevant landing pages.Spending money on Adwords and other advertising campaigns without having a proper landing page is like throwing money down the drain.Landing pages are one of the key components as part of your overall marketing strategy which you should strive to get right. After all, the primary purpose of landing pages is to turn visits into conversions.The landing page is where all of the magic happens after you’ve spent hours of SEO work and spent hundreds and sometimes thousands of dollars just to get visitors to your page.It therefore makes sense that ...
Feb 6, 2012

WordPress Action Hooks and Filter Hooks – An Introduction

Categories: Web development, Wordpress
WordPress Action Hooks and Filter Hooks – An Introduction
If you’re learning about WordPress and are thinking of doing some plugin or theme development, then hooks are something which you should become familiar with.Even if you don’t plan on becoming a fully fledged programmer but simply like to tweak themes to suit your needs, then WordPress hooks are also something which you should be aware of.In this brief article we are going to introduce you to the two types of hooks which are used in WordPress and how you can identify them.We will also briefly look at you how you can leverage hooks to insert customised code in order to achieve some new functionality. So what are WordPress hooks? To put it simply, a “hook” is a certain location in the WordPress code which allows you to attach or run your own code. The word “hook” is an apt description because it literally conveys the act of hooking onto something - in this case hooking your code up to the core code of WordPress.Another way of describing WordPress hooks is that they are sort of like designated areas within the WordPress code which give you the opportunity to execute your own functions.If you decided to write a WordPress plugin or if ...
Jan 25, 2012

Some Useful Things About WordPress Which You Should Know

Categories: Web development, Wordpress
Some Useful Things About WordPress Which You Should Know
Straight out of the box, WordPress is an amazingly effective content management system and blogging platform.Within its core PHP interior resides functionality which makes it the most flexible and easy to use platform for creating websites ranging from the simplest blog to a full blown business eCommerce site.The majority of the WordPress functionality is clearly visible and accessible from the user interface in the administration panel.However there are also some other less obvious but powerful functional features which are available when you delve a little deeper into the WordPress internals.This article will introduce you to two common and useful functional features of WordPress which you should be aware of. WordPress Template Hierarchy WordPress uses a hierarchical template structure which determines how it renders any particular page or view for your currently active theme.The mechanics of this hierarchy are quite simple. WordPress will automatically check for the existence of certain template files in your theme folder in a pre-determined order whenever it is trying to render a particular page or view.For instance let’s take the example of a WordPress page. Before rendering any “page”, WordPress will check for the following templates in the order shown until it finds one and it will then display ...
Jan 14, 2012

How to Increase Your Online Persuasion Abilities

Categories: Copy-writing, Online Marketing, Shop Admin Tips
How to Increase Your Online Persuasion Abilities
Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations.In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues.On the Internet, your website and its various pages is mainly responsible for the task of persuading your visitors to buy your products or services.Thus, persuading people on the Internet usually means anticipating what people want or what action they will perform next.Factors such as the design of your site and the delivery of the content all play a significant role in shaping the user’s experience. In general, the better the experience for your visitors, the greater the chances that they will buy something from you.Persuading people to carry out an action on your site such as making a purchase is a subtle art-form and there is no magical single way to do it.However, there are things you can do to your website and the way you present your message which can increase the probability that somebody will perform the particular action you ...
Jan 5, 2012

6 Tips to Help Ignite Your Creativity and Increase Your Success

Categories: Good Living
6 Tips to Help Ignite Your Creativity and Increase Your Success
When it comes to achieving success on the Internet or anything in life for that matter, it probably isn’t a secret that having some capacity of creative spark or talent can increase your chances of attaining your goals.But what makes some people more creative and successful than others? Is creativity something genetic and does that mean those who aren’t blessed with this gene are doomed to never be creative or successful?Well the simple answer is that creativity is something which we are ALL born with but some people lose it more than others as they grow older. If you observe young children playing you’ll know what I mean when I say we all start with a propensity for some kind of creativity which is usually fueled by curiosity.Many people lack a creative spark because they stopped doing the simple things which leads to creative ideas in the first place.Most people, as they grow older start to develop bad habits or a limited mindset maybe because they are in a job they don’t like or a difficult financial situation. As time goes by, the curiosity they had when they were children diminishes and with that so does creativity.Instead of using their ...
Dec 19, 2011

Choosing The Right Keywords For Your Ad Campaigns (Part 2)

Categories: Online Marketing
Choosing The Right Keywords For Your Ad Campaigns (Part 2)
In part 1 of this article series your were introduced to the important and elementary aspects of keyword research and how they apply to your ad campaigns. We also outlined the various keyword match types and their different behaviours when applied to a search engine query.In this article we’ll continue with the subject of keyword match types and also talk a bit about evaluating the keywords which you are researching so that you can ensure that you are choosing the most relevant keyword for your AdWords campaign.There is one very important match type which we haven’t talked about yet but which you need to be familiar with if you want to succeed with your ad campaigns. This is known as the negative keywords match type and it will help you to eliminate the traffic which causes unwanted costly clicks on your ads.So let’s delve a bit more into negative keywords. Negative Keywords So with our understanding from part 1 of the three basic keyword match types and their effect on search results, let’s explore another very important match type known as negative keywords  which can help you protect your ad campaign from irrelevant traffic.Negative keywords can help increase the relevance of your ...
Dec 11, 2011

Choosing The Right Keywords For Your Ad Campaigns (Part 1)

Categories: Online Marketing
Choosing The Right Keywords For Your Ad Campaigns (Part 1)
If you are thinking of using an ad campaign such as AdWords to help boost your business’s bottom line then you should be aware that there is nothing more essential to an AdWords or any other type of online ad campaign than your keywords.It doesn’t matter whether you’re bidding on search terms or deciding which keywords that you’d like your ads to appear for, selecting the appropriate keywords for your campaign will determine whether you will have a profitable campaign or one that drains your money like a bottomless pit.Keywords which can appear similar to you and me can often have drastically different performance behaviours. A big mistake people often make is to assume that keywords which they think mean “roughly the same thing” will have roughly the same outcome.Minor variations in keywords can often indicate very large differences on the intent or mindset of the searcher. The subtle variations of the phrasing can even indicate whether the searcher is ready to buy or whether they are simply just browsing and conducting their initial research.First and foremost, the crucial thing to remember when doing keyword research is to be mindful of speaking the language of your potential customers or clients. ...
Dec 1, 2011

8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

Categories: Online Marketing, Shop Admin Tips
8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions
When writing blog posts or copy content for websites, the rules of engagement are quite often very different to those for print or other media.Due to the electronic and visual nature of how web content is delivered, there are certain factors regarding web writing and formatting which make it unique amongst the other mediums.For instance things like the screen size and resolution can differ greatly for people reading the exact same content, especially now that there are so many smart devices and tablets.Also there has never been a phenomenon like the Internet which is able to provide on-demand content anytime of the day to virtually anyone.Therefore if you’d like to increase your chances of converting or achieving your intended goal, your site’s content needs to hold people’s attention and deliver your message in an efficient and effective way. The highest conversion rates often come from content which is easily readable & digestible The way you format and write your copy or blog articles can have a tremendous impact on how your readers react to what they’re reading.Studies about human online reading patterns reveal that most people don’t read every word on a web page - but instead they scan the page in ...
Nov 20, 2011

How to Use Firebug to Modify Your WordPress Site’s CSS (Video Tutorial)

Categories: CSS, Video Tutorial, Wordpress
How to Use Firebug to Modify Your WordPress Site’s CSS (Video Tutorial)
In this video tutorial we will show you how you can customize the sytle of your WordPress site easily using a FireFox addon called Firebug. You can do the same thing using Google Chrome's inspector tool too. We'll do this by walking you through a live example in which we will make a selection of modifications to a standard WordPress site using the TwentyEleven WordPress theme. What is Firebug Firebug is a handy tool which every web developer and blog owner should have in their arsenal. Firebug enables you to very easily investigate or troubleshoot almost any CSS design question or problem. It is an ideal tool for WordPress bloggers because you can use it to assist you in making modifications to your WordPress site's styling or layout. What will be Covered in this Video Tutorial we will show you examples of CSS modifications for properties and scenarios such as the following:Changing the background color of a page Modifying the padding and margin properties to achieve a particular spacing between elements Changing the colors of text such as the main blog title and post titles Moving a particular element on a page by modifying some of its propertiesUse Firebug to Modify Your WordPress Site's CSS Video Part 1Use Firebug ...
Nov 13, 2011

What’s New in the Upcoming WordPress 3.3 Release?

Categories: News, Wordpress
What’s New in the Upcoming WordPress 3.3 Release?
The new and improved edition of WordPress will be version 3.3 which is due for official release in November and it contains some exciting new features and improvements.In this post we will highlight some of these changes. Cosmetic Improvements 1. Refined Admin Menu bar The admin bar has been refined but it now also appears as part of the dashboard section too.This improved version has had some re-arranged items and it also contains new menu items such as the WordPress logo in the top left corner. When you hover over it it reveals some useful links such as an “About WordPress” and also links to the WordPress site, documentation, and support forum.Some elements in the previous version of the menu bar have been merged such as the Dashboard and Appearance which are now both combined into one menu item which has a label bearing your site’s name.2. Refined and Improved Menu Sidebar The menus on the sidebar have also changed and most if not all of the menu changes are actually only CSS3 implementations. For instance in previous versions the sidebar menu items utilized a click-to-expand format. Now each component within the sidebar menu contains a neat fly-out menu which appears when hovering over it ...
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