Articles in the Copy-writing Category


Feb 17, 20120

Understanding the Importance of Landing and Sales Pages

Categories: Copy-writing, Online Marketing
Understanding the Importance of Landing and Sales Pages
Relevance is the most important factor when you are advertising on the Internet.The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business.The landing page is the page specifically designed as the entrance point for the users that click on your ad or contextual link and its job is to convince them to perform the relevant call-to-action which you want them to.But the biggest downfall of any Adwords or advertising campaign in general is when users land on poor quality or irrelevant landing pages.Spending money on Adwords and other advertising campaigns without having a proper landing page is like throwing money down the drain.Landing pages are one of the key components as part of your overall marketing strategy which you should strive to get right. After all, the primary purpose of landing pages is to turn visits into conversions.The landing page is where all of the magic happens after you’ve spent hours of SEO work and spent hundreds and sometimes thousands of dollars just to get visitors to your page.It therefore makes sense that ...
Jan 14, 20123

How to Increase Your Online Persuasion Abilities

Categories: Copy-writing, Online Marketing, Shop Admin Tips
How to Increase Your Online Persuasion Abilities
Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations.In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues.On the Internet, your website and its various pages is mainly responsible for the task of persuading your visitors to buy your products or services.Thus, persuading people on the Internet usually means anticipating what people want or what action they will perform next.Factors such as the design of your site and the delivery of the content all play a significant role in shaping the user’s experience. In general, the better the experience for your visitors, the greater the chances that they will buy something from you.Persuading people to carry out an action on your site such as making a purchase is a subtle art-form and there is no magical single way to do it.However, there are things you can do to your website and the way you present your message which can increase the probability that somebody will perform the particular action you ...
Sep 3, 201115

How to Write Good Article Headlines to Attract More Visitors

Categories: Blogging Tips, Copy-writing
How to Write Good Article Headlines to Attract More Visitors
How important do you think well written article headlines are when it comes to blogging?Surely an article’s content is the part that counts most and headlines are just something you simply add as an afterthought when you have finished writing your article, right?In reality, if you want your blog to stand out from the thousands of competing bloggers, then writing good article headlines is one of the most important things you can do to entice people to visit your site.Good headlines are so important that they are your 1 to 2 second window of opportunity to sell the premise that your article is worth reading or that your website is worth visiting. 1 to 2 seconds is the average amount of time that a reader scans an individual search item with their eyes before deciding whether to click on it or move on to the next one.Effective headlines are one of the main weapons of choice for marketing teams because they work so well. The handful of carefully chosen words which make up a typical headline, if written well, can have the power to unlock people’s attention. This is how most news agencies sell their newspapers and even though some ...
Sep 25, 20108

10 Ways to Proofread Articles Faster

Categories: Copy-writing, General, Online Marketing
10 Ways to Proofread Articles Faster
No matter how much a person enjoys writing, almost everyone has a concern for writing clearly and accurately, without errors in grammar or spelling. Although proofreading can avoid embarrassing and costly mistakes, the pressures of deadlines and fatigue often cause the proofreading process to fail.Saving time and producing better work are concepts that appeal to most writers. The increased output combined with increased quality represents a surefire approach to building a writing career. To help writers improve their proofreading skills, here are 10 ways to proofread articles faster and more efficiently.1. Pay attention to your personal weaknesses: Often writers find themselves consistently spelling the same words incorrectly. Although misspellings often derive from a mental block or a lack of familiarity with a word, they can also result from a flaw in typing skills that causes your fingers to hit an incorrect key combination or from a keyboard that is defective. By understanding the cause of typographical errors and to the most frequently misspelled words, writers can discipline themselves to be extra attentive when those words come up.2. Use time to your advantage: Rather than proofreading a completed piece immediately, many writers will discover that revisiting that piece later, when the ...

Newsletter Subscription

Follow us for news, site and product updates, tips and freebies.

rss icon mail_icon twitter_icon

Search

Your Shopping Cart

Shopping Cart Empty
Shopping Cart is Empty
Visit The Shop

Project Stats

Blog Stats
Projects Page
Google PageRank
6,461
6351
814

Browse Posts By Category

Comment & Socialize

Here are some recent comments from our users.

Welcome to Tips and Tricks HQ

Tech tips, WordPress plugins, WordPress blog tweaks and Technical tips to build a better blog.

If you have a WordPress site you will love us. If you sell something from your WordPress site, you will love us even more!

Featured & Popular Articles

Tips and Tricks Hot Items

wordpress estore plugin
wordpress membership plugin
WordPress PDF Stamper Plugin
WordPress Lightbox Ultimate Plugin
WordPress Affiliate Link Manager Plugin
wordpress affiliate plugin