Articles in the Online Marketing Category


Jul 1, 201012

10 Tips for Writing an Autoresponse Email

Categories: Online Marketing, Shop Admin Tips
10 Tips for Writing an Autoresponse Email
If you are using an Autoresponder service (eg. AWeber, GetResponse, MailChimp etc) then chances are that you will be writing auto-response emails that will get sent out to your subscribers once they subscribe. Every piece of communication that you send adds to the overall impression that a customer has of your product or service. Autoresponders can be used for simple acknowledgments, newsletters, or even series of newsletters. Here are ten tips about autoresponder use. 1. Acknowledge your customers Send an email to thank your new users for signing up to read your newsletter. This reminds those users that you have received their opt-in request. It should also give your customers an idea of what they should expect in your writing as well as how frequently they should expect to receive it. 2. Make privacy policies crystal clear Your readers want to know that their information is not going to be sold or given away to other users or companies. Place a link to your privacy policy within your newsletters. 3. Unsubscribing should be as easy as subscribing People unsubscribe for a variety of reasons. Don't feel offended or take it personally when someone doesn't want to be subscribed to your newsletter. Immediately remove the subscriber when ...
Jun 10, 201010

10 Fundamental Ways of Building Customer Trust

Categories: Online Marketing, Shop Admin Tips
10 Fundamental Ways of Building Customer Trust
When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust.Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours. Recognition: Let clients know about the recognition that your company has received. A real referral and award is some of the best public relations that you can ask for. Don't forget that the awards that you receive can be verified by your customers. Secured Transactions: If you show your clients that you want to protect their data by using secured communication, you are taking a great step to gaining their trust. You are showing them that they can trust you with their valuable information and trust the products that you are selling. Respond Personally to Correspondence: When you offer a suggestion, you want to know that someone has looked at it and evaluated it. ...
Apr 27, 201026

Are You Using an Autoresponder and Email Marketing Software?

Categories: Online Marketing, Web development
Are You Using an Autoresponder and Email Marketing Software?
We get a lot of autoresponder and email marketing software related questions here at Tips and Tricks HQ since the WP eStore plugin has some autoresponder integration options. In this article I have covered the answers to the following basic questions around autoresponders and email marketing software:What is an autoresponder? Should I be using an autoresponder service? How to get the most out of an autoresponder and email marketing software? Which autoresponder service should I use?What is an Autoresponder? An autoresponder is a software that can be used to send emails to people automatically. It can also respond to an email that is sent to it. This allows individuals and businesses to react to emails and questions without human intervention. A simple example of an autoresponder is when you go on vacation from work and you set up an automatic response letting people know you will be out of the office. Autoresponders are often used as a marketing tool for online businesses. With autoresponders you compose some pre-written emails that you want sent out to your customers (e.g. instructions after they have purchased a product, news about upcoming product releases and so on). You can specify when you want these ...
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