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Aug 17, 2011

Split Testing on Your WordPress Site Using Google Website Optimizer

Categories: Site Optimization Tips
Split Testing on Your WordPress Site Using Google Website Optimizer
Since we published the Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue article, a few readers have asked us to provide a step by step guide on how to setup split testing on a WordPress powered site. Google website optimizer is probably the best tool out there for setting up split testing.In this article we have included a PDF file with step by step guide on how to setup split testing using Google Website Optimizer and a WordPress plugin.Click on the following link to open the PDF file:How to Do Split Testing on Your WordPress Site Using Google Website OptimizerI hope this helps you easily setup split testing for your products on your WordPress powered site.
Aug 11, 2011

3 Questions Blog Owners Should Ask Themselves Regarding Their Content

Categories: Blog Setup, Blogging Tips
3 Questions Blog Owners Should Ask Themselves Regarding Their Content
Every website on the Internet contains some type of content which is aimed at attracting visitors. The motivations of website owners for enticing visitors to their site can range from sharing opinions, passions or life experiences, to converting visitors into customers or subscribers.Whatever your motives are for building your blog, there are certain questions you should ask yourself regarding your content in order to determine whether you’re maximizing the potential of your blog’s success.Listed below are what I believe to be the 3 most important questions you should be asking yourself regarding the content of your blog:Does your content provide value, or an informative or educational benefit? If your blog is not offering people something interesting, informative or of value which will save them time, or money or perhaps a solution to a problem, then the chances are that you will struggle to gain readership. So if you already have a blog which is getting hardly any visitors then maybe you should do a quick analysis or inventory of your content to see how you can make it more useful. There are many things you can do to provide such value to your readership.For example:You can save your readers the time of ...
Aug 6, 2011

Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?

Categories: Featured, Online Marketing, Shop Admin Tips
Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?
If you sell products from your website then you probably ask yourself this question a lot. Few of my users have asked the following question in slightly different shape or form many times, so I decided to share some of my own experiences and results from my own tests which might help some of you:I want to increase my revenue and obviously getting more traffic to the site would help but I have been wondering if I can tweak my product prices to help with this in the short term?There is no way to know for sure unless you perform some testing yourself because your situation is most likely a lot different than mine. In this article I will share some test methods, basic theories, my test results and things to keep in mind to help you find the answer to your question.1. Basic Theory We can express the total revenue using the following simple formula:Revenue = Conversion * PriceSimple Example: If your product is priced at $47 and if you have 10 sales everyday then your revenue per day would be $470. So every month you would make about 14k.Aim: your aim is to tweak the "PRICE" variable in the ...
Aug 1, 2011

The 5 Fundamentals of Email Marketing

Categories: Blogging Tips, Online Marketing
The 5 Fundamentals of Email Marketing
One of the most effective vehicles for marketing a product or service from your blog, is email. Email is a fantastic medium which you can use to offer your services to your target audience or potentially get your email subscribers to do the marketing for you by forwarding your emails to their friends or other like-minded people.This article has one section on autoresponder service. If you are not using an autoresponder service already then the what is an autoresponder and why use an autoresponder article should help you get up-to speed.Below are 5 important things you should consider if you want to be effective with email marketing. 1. List building Before we go on I want to define what list building means.A list is a term that most Internet Marketers use to refer to the collection of email addresses which have been voluntarily obtained from subscribers. Therefore “list building” refers to the process of collecting email addresses from people visiting your blog.There are a lot of products out there (some of which are quite expensive) which teach the art of list building as it applies to Internet Marketing. But in actuality, it simply boils down to getting traffic ...
Jul 25, 2011

8 Ways to Access Blocked Sites

Categories: Tech Tips, Web development
8 Ways to Access Blocked Sites
Businesses are much more clever now: they see how popular the web and social networking is and often block those sites from employee access. Not only are work places doing this, but so are schools, colleges, even some libraries and churches. If you want to access your social networking profiles, email or blogs from one of these locations, it can be frustrating. At a company that does live chat customer support software that I work for we needed to access our tools from all over the world and it was very difficult. Also we all know that it’s really hard to stay away from these sites for 8-9 hours a day while at work or school; so here are 8 methods you can use to access these blocked sites. Proxy Servers Proxies are the most popular method of accessing blocked websites because they can bypass network restrictions. They help protect your privacy by letting you surf anonymously and securely. The connections are encrypted and help to prevent monitoring on your network, so it will never be traced back to you. Best of all they’re very simple to use: enter your URL and check/uncheck a few specifications and you’ll be surfing within seconds.Examples: ...
Jul 21, 2011

The 3 Ingredients of The Secret Sauce of Successful Blogging

Categories: Blog Setup, Blogging Tips
The 3 Ingredients of The Secret Sauce of Successful Blogging
With millions of blog websites already in existence and many more sprouting daily, you might already be aware that there are a relatively small number of incredibly popular and successful blogs out there on virtually any topic you care to think of.When you visit a number of these successful blogs you quickly see a common thread - there is a certain quality inherent in most of them and furthermore, they provide something useful or amusing for the people who follow or visit them.Conversely you may have also come across a disproportionately larger number of not-so-good blogs that don’t seem to provide any usefulness or make any sense because they are so poorly put together or badly written or jammed with so many spammy advertisements that the first word that comes to mind when you see them, is “junk”.So it might not surprise you to know that the number of poor quality blogs far outnumbers those that are even remotely useful or interesting. When I first came to this realization I was excited because this means that the opportunity for people like you and I to produce a blog which shines amongst the competition should be fairly achievable given that the ...
Jul 13, 2011

Are Your Habits the Barrier to Your Online Business Success?

Categories: Blogging Tips, Shop Admin Tips
Are Your Habits the Barrier to Your Online Business Success?
The evolution of technology, particularly in the Internet realm has made it easier than ever before for virtually anybody to go online and use their creativity or enterprising skills to make a comfortable living or even create an Internet empire.When you consider that the physical overheads of creating an online business are virtually negligible, you can start multiple businesses online for a minuscule outlay of money (all you really need are an Internet connection and a computer to get you started).Compare this with setting up an offline business which can run up into hundreds of thousands or even millions of dollars of start-up capital just to get off the ground, and you can see why there are more people than ever before trying their luck on the fertile grounds of the world-wide-web.But look more closely and you’ll see that the majority of these budding online entrepreneurs rarely make it to the big time; heck, they barely make a few dollars a month and in most cases nothing at all. What’s more, an estimated 70% of online start-ups don’t even last 120 days.Why would this be so, even when it has never been easier to get an answer or solution simply ...
Jul 11, 2011

8 Geeky Tools Every Blogger Must Use

Categories: Blog Setup, Blogging Tips
8 Geeky Tools Every Blogger Must Use
There are so many reasons to blog; you can express your opinion on hot topics, raise awareness for something you care about, deliver really helpful information to readers and make money all at the same time. Whatever your reason, the blogosphere has grown into quite a complex place and keeping up with the competition is a big job. Stay ahead of the game with these new, geeky tools every blogger must have:1. W3C Link Checker: Everybody hates dead links. Especially when those links lead to something important or interesting. However, if you are a one man or one woman blog, then continually scanning all your posts and pages for dead links is not feasible. W3C Link Checker is a web-based checker for dead links that can quickly scan your entire site for broken links at regularly scheduled intervals.2. CloudFlare: CloudFlare is a relatively new web based tool that uses some really advanced technology to protect your blog from hackers, spammers and other evil web bots. If your blog has ever been hacked, then you know how important a tool like this can be. Bloggers using platforms like Wordpress and Blogger, with common passwords can easily have their account hacked - ...
Jun 22, 2011

Important Things You Should Know About the Upcoming WordPress 3.2 Release

Categories: News, Wordpress
Important Things You Should Know About the Upcoming WordPress 3.2 Release
The upcoming WordPress 3.2 release has moved from beta to release candidate (RC) which means the final release is just around the corner. You can download and install the WP3.2 release candidate (RC1) and install it on your test server to test and make sure that the plugins and themes that you use are working correctly. We have already tested some of our popular plugins (WordPress Shopping Cart, WordPress membership plugin etc) on this WordPress version and they are working fine. 1. Minimum MySQL5 and PHP5 Required This is good news for any plugin or theme developer as you do not have to make your plugin or theme work with the older version of PHP or MySQL. This should also force the hosting providers to sell hosting with newer version of PHP and MySQL. In my opinion it is very unfair to the customer for hosting providers to sell hosting that uses very old version of PHP.If you happen to be on a server that is still using PHP4 or MySQL4 then you need to contact your hosting provider and get them to upgrade it so when WordPress 3.2 gets released you can upgrade your site. If your hosting provider refuses to ...
Jun 11, 2011

Facebook Promotion 101: How to Develop a Like Campaign

Categories: Blog Setup, Blogging Tips, Online Marketing
Facebook Promotion 101: How to Develop a Like Campaign
Contrary to what many people think, Facebook likes don’t come with the territory. Yes it’s easy to create a page and get a few likes, but is usually stops there for lesser known companies. Getting your first 1000 or even 500 likes is definitely the hardest. It takes time and patience to boost your exposure and reach on Facebook. So let’s take a look at the more important steps you’ll need to take in order to develop and carry out a successful “like” campaign. Tag Your Page Using the Facebook tagging system is a great way to promote your page and get more visitors and likes. You can do this by posting a status message on your personal Facebook profile and mentioning your Facebook page. Use your creativity to come up with a clever way to get people to click through to your page and “like” it. Maybe you have a special promotion going on or you have an interesting link that you’ve posted - anything to peak the interest of your Facebook friends.Suggest to Friends Every page has a handy link in the sidebar called “Suggest to Friends” which allows you to do just that. It’s a great way to recommend your ...
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