Articles tagged with: Google


Nov 1, 201111

How to Add Google Custom Search to WordPress (Video Tutorial)

Categories: Blog Setup, Video Tutorial, Wordpress
How to Add Google Custom Search to WordPress (Video Tutorial)
The default search engine that ships with WordPress does not do a very good job when you start to get a bit of content on your WordPress powered site. It just isn't as smart as Google search so you should integrate Google Custom Search (CSE) into your WordPress site as sooon as possible. This will allow your visitors to searh your site efficeintly.In this video tutorial I will show you how you can easily change your default Wordpress search to use Google Custom Search without using any WordPress plugin(s). Integrate Google Custom Search into WordPress VideoAlternatively, you can view this video on YouTube by going to the following linkHow to Integrate Google Custom Search into WordPressNow you should be all set to let your visitors search your site using Google search.
Aug 17, 201110

Split Testing on Your WordPress Site Using Google Website Optimizer

Categories: Site Optimization Tips
Split Testing on Your WordPress Site Using Google Website Optimizer
Since we published the Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue article, a few readers have asked us to provide a step by step guide on how to setup split testing on a WordPress powered site. Google website optimizer is probably the best tool out there for setting up split testing.In this article we have included a PDF file with step by step guide on how to setup split testing using Google Website Optimizer and a WordPress plugin.Click on the following link to open the PDF file:How to Do Split Testing on Your WordPress Site Using Google Website OptimizerI hope this helps you easily setup split testing for your products on your WordPress powered site.
Aug 11, 20115

3 Questions Blog Owners Should Ask Themselves Regarding Their Content

Categories: Blog Setup, Blogging Tips
3 Questions Blog Owners Should Ask Themselves Regarding Their Content
Every website on the Internet contains some type of content which is aimed at attracting visitors. The motivations of website owners for enticing visitors to their site can range from sharing opinions, passions or life experiences, to converting visitors into customers or subscribers.Whatever your motives are for building your blog, there are certain questions you should ask yourself regarding your content in order to determine whether you’re maximizing the potential of your blog’s success.Listed below are what I believe to be the 3 most important questions you should be asking yourself regarding the content of your blog:Does your content provide value, or an informative or educational benefit? If your blog is not offering people something interesting, informative or of value which will save them time, or money or perhaps a solution to a problem, then the chances are that you will struggle to gain readership. So if you already have a blog which is getting hardly any visitors then maybe you should do a quick analysis or inventory of your content to see how you can make it more useful. There are many things you can do to provide such value to your readership.For example:You can save your readers the time of ...
Apr 19, 20118

How to Track Google Analytics Events from Your WordPress Site

Categories: Blogging Tips, Online Marketing, Wordpress
How to Track Google Analytics Events from Your WordPress Site
You are probably using a WordPress Google Analytics plugin to track your page visits and other traffic related statistics already but what if you wanted to track how many times a particular button or link gets clicked? You can use Google Analytics event tracking to get more insights into the following type of scenarios:Does the red button gets more click or the green button? Which "Buy" button gets the most clicks on my sales page (the one in the middle or the one at the end)? Which version of the banner gets clicked more often?Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics can be customized to track any number of events. All you have to do is modify the code to match your website's needs. Setting up Event Tracking with an Example Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track.To track an event (example: a click on a link) you need ...
Feb 11, 20117

Monetizing a Site Through AdSense

Categories: Blog Setup, Blogging Tips, Make Money
Monetizing a Site Through AdSense
There is a lot of misconception about Google AdSense; many marketers see it as one of the most rudimentary ways to monetize your site. As such many markets prefer to build affiliate sites, spend an age writing sales driven content, building email lists to try and sell on the back end, but the most important aspect of getting the sale is completely taking out of their hands, once you send traffic to the merchant they are the ones you have to rely on to push your traffic through their checkout page. If the merchant you are promoting has a poor sales funnel you will suffer.This is not the case with AdSense, once you get the click then your job is done and your money is in the bank of Google.When you build a site around AdSense in many ways it’s different to that of an affiliate site.  The perfect traffic for an AdSense site is click happy information hungry searchers. This is not the case for an affiliate site, most affiliates will target traffic that are close to making a purchase and hopefully they are just looking for some final reassurances that the product they plan to buy will meet ...
Jan 24, 201127

6 SEO Strategies That Can Generate Highly Targeted Traffic

Categories: SEO, Site Optimization Tips
6 SEO Strategies That Can Generate Highly Targeted Traffic
Developing SEO strategies that can drive an immense amount of traffic to your site within a month is not an easy task, especially if you want your site’s visitors to convert into profits. Generating highly targeted traffic or visitors that have the intent of availing the services or products that you are offering is the best way to really earn from your website.The good news is that there are many ways that you can do to hasten the process of having your site noticed by people who are in need of the information, services or products that you provide. Here are some of the ways that you can do to generate specifically targeted online visitors in under a month.1. Target easy to rank long-tail keywords through blog postsIf your site has no blog section yet, then you better start including one. Blogs can benefit your business in so many ways, and consistently driving traffic to your site is one of them. Using long-tail keywords in your blog posts’ titles (eg. How to learn SEO), can extremely help your site’s performance in terms of traffic generation, seeing as this strategy can very much take your blog posts on top of SERPs ...
Dec 7, 20109

Recap of Google AdWords Basics – Improve Your Ad Performance

Categories: Online Marketing
Recap of Google AdWords Basics – Improve Your Ad Performance
Meet David. David is 28, he recently started an online T-Shirt selling business. He was looking for ways to promote his site to increase sales. Everyone told him to sign-up for a Google AdWords account and use it to advertise his products online. So David signed up for an AdWords account and created some ads.This is when the problem started…David realized that his ads were performing very poorly. This was due to the fact that he didn't even have the basic AdWords knowledge required to create successful campaigns.If your situation is somewhat close to David's then keep on reading as I have shared some tips on how to do well with your AdWords campaigns.When you first log into your AdWords account it might be overwhelming (at least that was my experience) so try to focus on the important bits first. The first thing you need to understand is how ads are ranked. How are ads ranked? The position of the ad is determined by the following simple equation:Ad rank = Max CPC x Quality ScoreMax CPC - Maximum cost-per-click (CPC) is the highest amount that you are willing to pay for a click on your ad. You can set a maximum CPC ...
Apr 13, 201015

Site Speed is Now a Search Ranking Factor for Google Search

Categories: Site Optimization Tips, Web development
Site Speed is Now a Search Ranking Factor for Google Search
Google has officially made site speed one of the factors for search rank (there are over 200 ranking factors). So now is a good time to read the WordPress site optimization tips post and put some plan of action in place.Now, you have no reason to go into a panic mode just yet. Optimizing your site for better performance is always a good thing from a usability point of view but Google has indicated that only about 1% of search queries and even fewer search results will be affected from this change at this stage.There are several research statistics that show that decreasing your site load time on pages leads to an increase in sales which we all want. There are three things to take away from what Google is doing.Speeding up your website is a good general practice. Think about how many times you have waited for a site to load. When the site takes too long you usually end up closing the browser and moving on. This change will have a small impact on most sites, so don't panic. Small constructive changes can have a direct impact on improving your site and user experience. Instead of wasting time where it ...
Apr 6, 20109

Web Analytics 101 – Learn Which Analytics Data You Should be Using

Categories: Site Optimization Tips, Web development
Web Analytics 101 – Learn Which Analytics Data You Should be Using
If you are running a small website, chances are you've already heard of Web Analytics. If you haven't, it is a tool for measuring traffic of your website. It provides data on the number of visitors, page views etc to gauge the popularity of the site. For many people, using analytics is limited to watching how many more visitors have come to the site, and repeating the figures to potential advertisers. If used smartly, analytics is also a marketing tool, an e-commerce tracker, an ad tool, and the list goes on. In this article, we'll have a look at basic ways to use the analytics.Choosing an Analytics Software First of all, you need to have an analytics software set up for your website, which mostly means signing up for an account of an analytics provider, and adding a few lines of javascript code to your pages. Google Analytics is the most widely used analytics tool. It's also free and integrating it in a WordPress site is just a matter of adding a plugin to your site! If you like to have choices, you can search the Internet looking for some other alternative solutions. This article lists a number of analytics software ...
Mar 10, 20093

Handy YouTube Tips and Tricks for Bloggers

Categories: Tech Tips
Handy YouTube Tips and Tricks for Bloggers
If you use YouTube videos in your blog then you might find some of the following tips and tricks pretty handy if you don't know them already.Link to a Chosen Start Time of a YouTube Video Say for example, you want to link to a nice video that you found on YouTube but it has some crap at the start which you don't really want your visitors to watch. In a situation like that you can just link to a specific time of that video so when the video starts it will start from that specific time and skip everytime before that.So if I wanted to link a YouTube video and wanted it to start playing from 1 minute and 17 seconds when someone follows the link then all I have to do is append #t=1m17s to the video URL.Original video URL: http://www.youtube.com/watch?v=DFoe6oS0Np0 Vidoe URL linked to a specific time: http://www.youtube.com/watch?v=DFoe6oS0Np0#t=1m17sBelow is a link for a demohttp://www.youtube.com/watch?v=DFoe6oS0Np0#t=1m17s Add a Video to Quick List for Future Viewing This is particularly useful when you are trying to find some videos on a specific topic but along the way you discover something interesting that you want to watch too but if you don't want to get distracted at that ...
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