Pay-Per-Click or PPC in short, is an effective marketing scheme for the Internet. If you have a personal blog/site that attracts moderate to high traffic, and you want to generate some revenue from it then PPC is a very good option for you. There are many companies, including the major search engines such as Google, Yahoo! etc. that offer PPC ad-serving applications for webmasters and publishers. After registering with the company, all you have to do is put some Javascript code or HTML in your pages and activate the advertisement. The company tracks how many times the ads have been viewed and clicked and makes your payment at the end of the month.
In this article we will take a look at some PPC ad serving applications and try to help you decide which one could be the best option for you.
Google Adsense
Google AdSense is the current leader in content-sensitive web-based marketing. Webmasters can place Google AdSense JavaScript code on their web pages in order to allow Google's servers to show context sensitive advertisements (Google Adwords). Google uses their search engine ranking technology to decide what ads to show on your site, and on specific pages on your site. On a ...
