Articles tagged with: Online Marketing


Apr 19, 201110

How to Track Google Analytics Events from Your WordPress Site

Categories: Blogging Tips, Online Marketing, Wordpress
How to Track Google Analytics Events from Your WordPress Site
You are probably using a WordPress Google Analytics plugin to track your page visits and other traffic related statistics already but what if you wanted to track how many times a particular button or link gets clicked? You can use Google Analytics event tracking to get more insights into the following type of scenarios:Does the red button gets more click or the green button? Which "Buy" button gets the most clicks on my sales page (the one in the middle or the one at the end)? Which version of the banner gets clicked more often?Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics can be customized to track any number of events. All you have to do is modify the code to match your website's needs. Setting up Event Tracking with an Example Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track.To track an event (example: a click on a link) you need ...
Apr 8, 201122

Developing an Article Marketing Strategy for Your Online Business

Categories: Blog Setup, Online Marketing, Shop Admin Tips
Developing an Article Marketing Strategy for Your Online Business
Developing an unbeatable article marketing strategy is one of the proven methods to increase traffic to your webiste. In this article I will review just a few article marketing strategies and tips which should help you achieve good outcome in less time.Generally, bringing the proper article marketing strategy into a business is, for most people, a BIG struggle. Many don’t know how to do it or where to start. Let’s review the first strategy, which is very powerful if used accordingly and professionally. It doesn’t matter what your purpose of article marketing is; however, you must have a clear strategy that ultimately leads to results. It doesn’t matter if you are just aiming to get leads, present your business opportunity, sell a product, write reviews for products or are trying to get more visitors to your website, you first need a strategy.You want to plan a series of articles for ezine, hubpages, squidoo or blogs in your niche. Theoretically, you can submit articles to all the sites during a series. Plan at least 30 – 60 days for a series where you will be creating 25 – 50 articles. You can write 1, 2, 3, 4, 5 or whatever your ...
Jan 13, 201116

10 Tips to Increase Your Sales Page Conversion

Categories: Online Marketing, Shop Admin Tips
10 Tips to Increase Your Sales Page Conversion
If you are selling something online then you need to pay attention to the conversion rate of your sales page. The conversion rate can vary wildly and is totally unpredictable but even an one percent increase in conversion rate can make the difference between losing money or making profit. What is Conversion Rate? In online marketing conversion rate is the percentage of visitors who take a desired action (for example: make a purchase or click an ad).You can think of conversion as pouring traffic into a funnel where they get filtered on different levels and at last the remaining portion gets converted. Usually a large portion of the traffic will leave the sales page right after they land. A majority of the remaining traffic will abandon the sales page when they see that it does not fit their need or they want to do research or compare the price with other sites. The small remaining portion of traffic consists of customers that have already researched the products or were referred from another site and are looking to make a purchase. Tips to Increase Sales Page Conversion It is a good idea that you optimize your sales page with keywords related to the product you ...
Dec 7, 20109

Recap of Google AdWords Basics – Improve Your Ad Performance

Categories: Online Marketing
Recap of Google AdWords Basics – Improve Your Ad Performance
Meet David. David is 28, he recently started an online T-Shirt selling business. He was looking for ways to promote his site to increase sales. Everyone told him to sign-up for a Google AdWords account and use it to advertise his products online. So David signed up for an AdWords account and created some ads.This is when the problem started…David realized that his ads were performing very poorly. This was due to the fact that he didn't even have the basic AdWords knowledge required to create successful campaigns.If your situation is somewhat close to David's then keep on reading as I have shared some tips on how to do well with your AdWords campaigns.When you first log into your AdWords account it might be overwhelming (at least that was my experience) so try to focus on the important bits first. The first thing you need to understand is how ads are ranked. How are ads ranked? The position of the ad is determined by the following simple equation:Ad rank = Max CPC x Quality ScoreMax CPC - Maximum cost-per-click (CPC) is the highest amount that you are willing to pay for a click on your ad. You can set a maximum CPC ...
Oct 17, 201028

Kajabi This, Kajabi That – Is It Really Worth It?

Categories: Online Marketing
Kajabi This, Kajabi That – Is It Really Worth It?
I am getting an increased amount of emails regarding this new marketing platform called Kajabi. Hopefully this post will answer all the questions that I am receiving regarding the Kajabi platform.The emails that I am receiving are of the following types:Offer to buy Kajabi through an affiliate link Question from users asking me if I am going to buy Kajabi Question from customers asking if they should invest in KajabiAm I Going to Buy Kajabi? No! Why not?Why should I invest in a new platform that requires me to pay month after month after month when I am already using the best CMS platform (WordPress) which cost me nothing? I can turn any WordPress site into a powerful marketing platform with the help of thousands of free and premium plugins and themes which doesn't require me to pay every month. Why am I going to invest in a hosted solution when I want to build up a brand and establish my own domain? When you use Kajabi the domain that you get will most likely look something like "www.john.kajabi.com" which is technically owned by Kajabi. I don't like to spent time, effort and money decorating an apartment when I am only renting the apartment. ...
Sep 25, 20109

10 Ways to Proofread Articles Faster

Categories: Copy-writing, General, Online Marketing
10 Ways to Proofread Articles Faster
No matter how much a person enjoys writing, almost everyone has a concern for writing clearly and accurately, without errors in grammar or spelling. Although proofreading can avoid embarrassing and costly mistakes, the pressures of deadlines and fatigue often cause the proofreading process to fail.Saving time and producing better work are concepts that appeal to most writers. The increased output combined with increased quality represents a surefire approach to building a writing career. To help writers improve their proofreading skills, here are 10 ways to proofread articles faster and more efficiently.1. Pay attention to your personal weaknesses: Often writers find themselves consistently spelling the same words incorrectly. Although misspellings often derive from a mental block or a lack of familiarity with a word, they can also result from a flaw in typing skills that causes your fingers to hit an incorrect key combination or from a keyboard that is defective. By understanding the cause of typographical errors and to the most frequently misspelled words, writers can discipline themselves to be extra attentive when those words come up.2. Use time to your advantage: Rather than proofreading a completed piece immediately, many writers will discover that revisiting that piece later, when the ...
Aug 14, 201011

The Correct Way to Use AWeber Integration

Categories: Online Marketing
The Correct Way to Use AWeber Integration
One of my customers for the WordPress membership plugin asked me the following question this morning: My friend's AWeber account got suspended because he was using a membership script that integrated AWeber in a manner which violated AWeber's terms of use. Can you please confirm that the WP eMember plugin uses the correct way of AWeber integration? The answer was simple... Yes, the WP eMember plugin uses the correct way of AWeber integration but I thought elaborating on this topic will add value to my other readers (specially to people who use AWeber). The Problem (Using Wrong Integration Method) Many 3rd party scripts use background posting to signup a visitor to AWeber's list. It's against AWeber's TOS (Terms of Service) for a script to post the user data in the background. So if you use a script that is doing this then you are violating AWeber's TOS and they have the right to suspend your account.AWeber has the highest email delivery guarantee in the industry.  Email deliverability refers to whether emails sent to your customer lists make it through without being caught in their ISP's spam filter. This is one of the major factors as to why people use an external autoresponder service. AWeber ...
Jul 8, 201023

Can You Make Money from Affiliate Marketing? If so How?

Categories: Make Money, Online Marketing
Can You Make Money from Affiliate Marketing? If so How?
This is a follow up article for the “How do I Start a Blog and Make Money Online” series that we have been publishing on this blog to help the newbie’s get started with a blog.Before I start, I would like to make one thing clear: I do not believe in easy money and there is no magical tips in this article that will help you get rich overnight. So if you are after easy money then this article is not for you. This article mainly covers the following topics:What affiliate marketing is and the different types of affiliate marketing The advantages of being an affiliate marketer Some tips and good practices to become a successful affiliate marketerSo, can you really make money from affiliate programs? Well yes and no; there is money in affiliate marketing but if YOU can make money from it or not depends on a lot of other factors such as your commitment, experience, site traffic etc. What is Affiliate Marketing? According to Wikipedia "Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts" Basically, you as a publisher will be rewarded when you ...
Jul 1, 201012

10 Tips for Writing an Autoresponse Email

Categories: Online Marketing, Shop Admin Tips
10 Tips for Writing an Autoresponse Email
If you are using an Autoresponder service (eg. AWeber, GetResponse, MailChimp etc) then chances are that you will be writing auto-response emails that will get sent out to your subscribers once they subscribe. Every piece of communication that you send adds to the overall impression that a customer has of your product or service. Autoresponders can be used for simple acknowledgments, newsletters, or even series of newsletters. Here are ten tips about autoresponder use. 1. Acknowledge your customers Send an email to thank your new users for signing up to read your newsletter. This reminds those users that you have received their opt-in request. It should also give your customers an idea of what they should expect in your writing as well as how frequently they should expect to receive it. 2. Make privacy policies crystal clear Your readers want to know that their information is not going to be sold or given away to other users or companies. Place a link to your privacy policy within your newsletters. 3. Unsubscribing should be as easy as subscribing People unsubscribe for a variety of reasons. Don't feel offended or take it personally when someone doesn't want to be subscribed to your newsletter. Immediately remove the subscriber when ...
Jun 10, 201010

10 Fundamental Ways of Building Customer Trust

Categories: Online Marketing, Shop Admin Tips
10 Fundamental Ways of Building Customer Trust
When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust.Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours. Recognition: Let clients know about the recognition that your company has received. A real referral and award is some of the best public relations that you can ask for. Don't forget that the awards that you receive can be verified by your customers. Secured Transactions: If you show your clients that you want to protect their data by using secured communication, you are taking a great step to gaining their trust. You are showing them that they can trust you with their valuable information and trust the products that you are selling. Respond Personally to Correspondence: When you offer a suggestion, you want to know that someone has looked at it and evaluated it. ...
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