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How To Ensure That Your Blog Is Never Penalized By Google

How To Ensure That Your Blog Is Never Penalized By Google

Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, … [Read More]

What Is Customer Loyalty Worth?

What Is Customer Loyalty Worth?

Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To … [Read More]

Software License Manager & Product Communication

Software License Manager & Product Communication

Important Note: The intended audience for this article are software developers, with an intermediate level (2+ years) understanding of Internet and programming concepts. Previously, we introduced the concept of Software License Managers (SLM); and the important role they play, both in increasing … [Read More]

License to Run – Introduction to Software License Managers

License to Run - Introduction to Software License Managers

Anyone who used a Microsoft product in the last 16 years, whether it's been Windows or Office, has experienced the software activation process; in which a license key is used to "lock" a product instance, you paid for, to a specific device.  In the case of Office, you are even allowed to unlock and … [Read More]

Forget CTR. Build an AdWords Campaign To Convert

Forget CTR. Build an AdWords Campaign To Convert

This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read More]

ReMarketing and Affinity Lists for Increased Relevance and Sales

ReMarketing and Affinity Lists for Increased Relevance and Sales

Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing … [Read More]

Why Is The Life Time Value of My Customers Important?

Why Is The Life Time Value of My Customers Important?

Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and … [Read More]

7 Ways You Can Use Google Analytics To Power Your Marketing Efforts

7 Ways You Can Use Google Analytics To Power Your Marketing Efforts

Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full potential. … [Read More]

Enhancing Site Usability with Toggle Media

Enhancing Site Usability with Toggle Media

WordPress can embed certain kinds of media content into posts and pages; using the oEmbed protocol. But appearance and usability issues can occur, when this capability is rendered on mobile devices; like smartphones. In this example, we see that media embedding can take up much of the phone’s … [Read More]

9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store

9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store

With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share … [Read More]