How to Select Keywords For Google AdWords

Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords. A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right? If […]

Your Top Tips For The One Person Marketing Department

Regardless of what the economy is doing, Any CEO’s worth their salt are always looking for ways to get more value for their dollar and strengthen the bottom line. If your company has been burned by the 20 something that you hired because they were a friend of the family or they sounded smarter than […]

Return of the Purple Cow

Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you […]

7 Steps to Stand Out from the Competition

In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything less, and they’re happy to vote with their feet and their wallets. […]

How to Get the Most Out of Google AdWords For 2015

Some would say if you’re just now looking to best practices for 2015, then you’re behind the trend and behind your competition. But it’s better late than never. Who knows? Maybe your competitors are just as busy as you and haven’t found time to get up to speed with online marketing. I run into it […]

Why Appealing to Emotion is Good for Your Blog

Whether you like to admit it or not, most buying decision you make has some sort of an emotional basis. It’s a fact that we humans are emotional beings and in general our emotions govern almost all of the thought patterns we have and decisions we make. So it is no wonder that in the […]

Track Media Buys and Split Test a Landing Page with WP Affiliate Software

Aside from having an army of affiliates promoting my products, I also use the WP Affiliate Software plugin to track media buys and other advertising. In this article I will explain exactly how things are setup for tracking, but I also want to explain how I split test a landing page using the same software. […]

How to Bring More Facebook Users to Your Web Site

There are some very specific ways to leverage Facebook traffic to gain more exposure to your content, whether that is internal (on a Facebook page) or external (on a web site) content. In this article I will discuss a few different ways, and provide very specific how-to’s for each one. Below there are also two […]

6 Things That You Should Avoid Doing on Your Landing Page

Your landing page is the silent salesman of your site charged with the duties of presenting and promoting your product and convincing the readers to become customers. A successful salesperson is trained to make the experience for the customer smooth, painless and informative but also conducive to achieving the end goal of making the sale. […]