{"id":460,"date":"2009-08-19T10:24:24","date_gmt":"2009-08-19T10:24:24","guid":{"rendered":"http:\/\/www.tipsandtricks-hq.com\/ecommerce\/?p=460"},"modified":"2026-04-20T11:44:49","modified_gmt":"2026-04-20T01:44:49","slug":"wp-estore-shortcodes-and-functions-reference","status":"publish","type":"post","link":"https:\/\/www.tipsandtricks-hq.com\/ecommerce\/wp-estore-shortcodes-and-functions-reference-460","title":{"rendered":"WP eStore Shortcodes and Functions Reference"},"content":{"rendered":"<p>This page has all the available Shortcodes and PHP functions that you can use to create various buy buttons, download buttons, shopping carts, product details etc. in various ways. Read through the list of shortcodes so you know all the product selling power you have when using this plugin.<\/p>\n<p>If you are using the block editor, you can copy and paste any shortcode into a standard text or shortcode block.<\/p>\n<div class=\"custom_blue_box\">\n<h2>WP eStore Standard Shortcodes List<\/h2>\n<p>The following PDF file has a list of all the standard shortcodes available in the WP eStore core plugin.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.tipsandtricks-hq.com\/ecommerce\/wp-content\/uploads\/wp-estore-shortcodes.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">WP eStore Shortcodes &amp; PHP Functions List<\/a><\/strong><\/li>\n<\/ul>\n<div>See the following section (Extra Shortcodes) for additional eStore shortcodes.<\/div>\n<\/div>\n<p><a name=\"extra\"><\/a><\/p>\n<div class=\"custom_blue_box\">\n<h2>Extra Shortcodes Addon<\/h2>\n<p>Some people just like to go nuts with WordPress shortcodes and there is nothing wrong with that :). So if you are not satisfied with the default set of shortcodes that come with the WP eStore plugin then download and install the &#8220;Extra WP eStore Shortcodes&#8221; addon plugin and you will have access to many more cool shortcodes.<\/p>\n<p>First, check the list of shortcodes and other functions that will be available to you when you use the extra shortcodes addon plugin from the PDF file below:<\/p>\n<ul>\n<li><strong><strong><a href=\"https:\/\/www.tipsandtricks-hq.com\/ecommerce\/wp-content\/uploads\/extra-eStore-shortcodes.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Extra WP eStore Shortcodes List<\/a><\/strong><\/strong><\/li>\n<\/ul>\n<p>If you see a shortcode that you want to use then download the extra shortcodes addon from the <a href=\"https:\/\/support.tipsandtricks-hq.com\/addon-downloads\" target=\"_blank\" rel=\"noopener noreferrer\">addon download area<\/a> of our customer only support forum<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/support.tipsandtricks-hq.com\/addon-downloads\" target=\"_blank\" rel=\"noopener noreferrer\">Addon download area<\/a><\/strong><\/li>\n<\/ul>\n<p>Feel free to make a suggestions for shortcodes that you need and we will try to add it in.<\/p>\n<\/div>\n<p><a name=\"email_tags\"><\/a><\/p>\n<h2>Available Email Merge Tags<\/h2>\n<p>The following tags can be used in the &#8220;Email Body&#8221; of the email that is sent out after a purchase (the tags will be replaced with the value dynamically):<\/p>\n<ul>\n<li>{first_name} &#8211; First name of the buyer<\/li>\n<li>{last_name} &#8211; Last name of the buyer<\/li>\n<li>{payer_email}- Buyer email address<\/li>\n<li>{product_details} &#8211; Lists the item name (with variation), quantity, currency and price of every purchased item.<\/li>\n<li>{product_details_tax_inclusive} &#8211; Lists the item name (with variation), quantity, currency and price of every purchased item (tax inclusive).<\/li>\n<li>{product_name} &#8211; Name of the purchased products (comma separated)<\/li>\n<li>{product_link} &#8211; List of purchased products and corresponding encrypted download links for the products.<\/li>\n<li>{product_link_digital_items_only} &#8211; List of purchased digital items with encrypted download links (The item is only listed if the product has a downloadable file)<\/li>\n<li>{product_price} &#8211; Price of the purchased products (comma separated)<\/li>\n<li>{product_id} &#8211; Product IDs of the purchased products (comma separated)<\/li>\n<li>{download_life} &#8211; Duration the download links are valid for.<\/li>\n<li>{shipping_info} &#8211; Buyer&#8217;s shipping address<\/li>\n<li>{shipping_option_selected} &#8211; The selected shipping variation for the transaction<\/li>\n<li>{store_pickup} &#8211; If store pickup option is used, then it shows &#8220;yes&#8221; or &#8220;no&#8221;<\/li>\n<li>{product_specific_instructions} &#8211; Add the product specific instructions (e.g password for a PDF file) specified in the product to the email body.<\/li>\n<li>{purchase_date} &#8211; The date of the purchase.<\/li>\n<li>{transaction_id} &#8211; The unique transaction ID of the purchase.<\/li>\n<li>{purchase_amt} &#8211; The amount paid for the current transaction.<\/li>\n<li>{total_tax} &#8211; Total tax amount for this transaction.<\/li>\n<li>{total_shipping} &#8211; Total shipping amount for this transaction.<\/li>\n<li>{total_minus_total_tax} &#8211; The total amount minus the total tax.<\/li>\n<li>{total_minus_tax_and_shipping} &#8211; The total amount minus the tax and shipping.<\/li>\n<li>{coupon_code} &#8211; The coupon code that was used in the transaction.<\/li>\n<li>{discount_amount} &#8211; Shows the discount amount.<\/li>\n<li>{counter} &#8211; A numeric counter. Each time you make a sale this counter goes up by 1.<\/li>\n<li>{ip_address} &#8211; Shows the customer&#8217;s IP address.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This page has all the available Shortcodes and PHP functions that you can use to create various buy buttons, download buttons, shopping carts, product details etc. in various ways. Read through the list of shortcodes so you know all the product selling power you have when using this plugin. If you are using the block [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13,11],"tags":[9,201],"class_list":["post-460","post","type-post","status-publish","format-standard","category-additional-resources","category-featured","tag-usage","tag-wordpress-estore","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"This page has all the available Shortcodes and PHP functions that you can use to create various buy buttons, download buttons, shopping carts, product details etc. in various ways. 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