Affordable, easy to use, professionally coded and always updated

WordPress eStore Plugin – Complete Solution to Sell Digital Products from Your WordPress Blog Securely

1. Do you sell, or want to sell, digital downloads, digital content, products or services from your WordPress site on Autopilot while maintaining total SECURITY of your digital asset?

2. Are you frustrated with the e-commerce WordPress plugins you’ve looked at? Do you want a plugin with reliable customer service (where your questions get answered and issues get addressed)?

3. Do you hate the thought of paying ongoing fees and commissions to sell via a third party web site?

4. Do you hate having to buy many expensive addons after you install a shopping cart? and then pay a yearly fee to upgrade?

If you are still reading, then the WordPress eStore plugin may be just what you need!

Plugin Summary

In a Nutshell… this powerful, sleek and conversion oriented WordPress shopping cart plugin allows you to sell any type of digital products and services from your WordPress powered site securely with complete automation.

Your customers will love the hassle free checkout experience offered by the WP eStore Plugin.

Once you set it up, the whole process (the buying, payment verification, and the delivering of the product(s) without revealing the real URL of the product) works on auto-pilot. You can view a simple overview of the WP eStore’s digital delivery operations here.

Yes, you can sell physical (tangible) products with this plugin too as long as you don’t need complex shipping options.

Thousands of internet marketers use this plugin to sell their products from landing/sales pages.

Plugin Features

Below are just some of the notable features of the WP eStore Plugin (you can view a full list of features here):

  • Digital content security

    Security of Your Digital Asset

    Automatic instant digital product delivery upon payment through dynamically generated encrypted download link. This way the actual location of your digital product never gets revealed. The link expires after a configurable amount of time or specified number of downloads which ensures the security of your digital asset.

  • sell any type of products

    Sell Anything

    Sell services, tangible and non-tangible products from your site. For example, you can sell digital downloads, videos, music, photos, subscriptions, tickets, serial numbers, web hosting, collect membership fees, and much more.

  • wordpress download manager

    Secure Download Manager

    WP eStore allows you to embed secure download now buttons for your free downloads (this will prevent hot linking to your files). You can also collect the user’s email address in exchange for the download (helps you build an email list).

  • Easy Checkout

    Easy Streamlined Checkout

    Simplest one-click checkout through PayPal, 2Checkout, or Manual Payment. Customers can pay using a credit card or PayPal account. Don’t lose your customers to a complicated checkout system. Read the benefits of an express checkout system.

  • Light weight shopping cart

    Light Weight Shopping Cart

    WP eStore is a light weight shopping cart solution. This lean shopping cart structure ensures that the plugin will not slow down your site.

  • Multisite icon

    Multi Site License

    When you buy the WP eStore plugin you can use it on as many sites as you own (you gotta love that!). There is no “Developer Option” here. One low price entitles you to use the plugin on all of your sites.

  • icon

    Ease of Design and Usage

    WP eStore seamlessly blends into your existing WordPress theme. You have the freedom of placing a Buy or Subscribe button for a product or service anywhere on your blog. Read the design overview here.

  • Autoresponder icon

    Autoresponder Integration

    It can be integrated with Autoresponders (AWeber, MailChimp, GetResponse, Mad Mimi). This way the customers automatically get signed up to your list/campaign for email marketing purpose.

  • Elegant product display templates

    Elegant Product Display

    WP eStore comes with elegant product display templates which you can use to display your products. Checkout the available fancy product display templates here.

  • Shortcode library

    Extensive Shortcode Library

    With the library of shortcodes WP eStore provides, you can customize your WordPress ecommerce store exactly the way you want it. Designing your online store has never been easier. Checkout the available eStore shortcodes here.

  • addons and extensions icon

    Lots of Free Addons

    WP eStore has many free addons that you can use to extend the cart behavior in various ways. You get access to all the free addons and extensions when you purchase the eStore plugin. See the addons list here.

  • payment gateway icon

    Lots of Payment Gateways

    The eStore plugin has free integration with a lot of popular payment gateways including PayPal,, 2Checkout, Google Wallet, BitCoin via BitPay, Braintree, eWay Rapid 3.0, Offline payment method (payment via cheque, cash or bank transfer). There is a premium gateway module to add even more payment gateways if needed.

  • buy now type button icon

    Create Buy Now Buttons

    WP eStore allows you to create buy now type buttons that offer a super fast product checkout. This type of button allows your customers to purchase a product without having to add it to the cart.

  • PayPal subscription button icon

    PayPal Subscription Button

    You can create PayPal subscription buttons so you can charge recurring payments for a product or service.

  • free upgrade icon

    Free Future Upgrades

    Free future improvements and upgrades (there is no annual fee). You will always have access to the latest version of the plugin for free.

  • icon

    Plugin Stability

    Our plugin code-base is very stable. We put a lot effort into testing and developing our plugins so it doesn’t break your site after you upgrade.

  • save and retrieve cart icon

    Save and Retrieve Cart

    Ability to allow your customers to save their shopping cart content so that it can be retrieved at a later time.

  • serial key icon

    Sell License or Serial Keys

    You can configure a product with a bunch of serial numbers or license keys and the plugin will dispatch it to the customers upon purchase of that product. This feature can be useful to sell tickets too. View details here.

  • discount coupon icon

    Discount Coupons

    Create standard or conditional discount coupons using the discount coupon functionality. Use it to allow your customers to buy your products at a discount.

  • re-download digital item icon

    Customer Purchase History

    Show customers their purchase history. They will be able to see which products they purchased from you in the past. Also allow them to re-download the digital items they purchased.

  • sell via a link icon

    Sell Using a Link

    You can use this plugin to sell your products via a link. This can be very useful if you have created a landing page using a landing page creator software and you just needed a link to accommodate the item purchase process.

  • pay what you want price icon

    Pay What You Want Price Option

    You can enable a “pay what you want” or “custom” price option for your products so the customers can enter the amount they wish to pay for the item. You can specify a minimum amount for the custom price also.

  • amazon s3 integration icon

    Amazon S3 Integration

    Can be integrated with Amazon S3 so that the downloadable files can be stored on your Amazon S3 account and served via secure encrypted download links.

  • analytics ecommerce tracking icon

    E-Commerce Tracking

    Integrates with Google Analytics eCommerce tracking. Your product sales will be tracked in your Google Analytics account (if you are using one).

  • create donate now button icon

    Create Donation Buttons

    WP eStore allow you to create PayPal donation buttons to collect one-time or recurring donations for a cause.

  • download link shortening icon

    Shorten Encrypted Download Links

    You can choose to deliver a shortened version of the encrypted download links. The links are shortened using the free Bitly link shortening service.

  • ssl certificate icon

    Works with HTTPS Pages

    WP eStore works with https pages out of the box (useful if you are using an SSL certificate on your website).

  • pricing table icon

    Use inside a Pricing Table

    WP eStore plugin is very handy when you need to put Buy or Subscribe buttons inside a price list or pricing table of your landing page.

  • product grid display icon

    Product Grid Display Option

    Ability to list your products on a page using a grid display. There are a few pre-configured grid display templates for your to use.

  • icon

    NextGen Gallery Integration

    Can be integrated with the NextGen Gallery Plugin to create a Digital Photo Store from the NextGen Gallery to sell photos from your WordPress site.

  • security plugin icon

    WP Security Plugins

    WP eStore is compatible with most popular WordPress security plugins (including our free All In One WordPress security plugin).

  • WP eMember icon

    WP eMember Integration

    Can be integrated with the WP eMember plugin to create a WordPress store with membership capability. Creating a membership site with the WP eMember plugin is very easy.

  • Affiliate icon

    Affiliate Software Integration

    Can be integrated with the WordPress Affiliate Software Plugin. So if you decide to boost your sales by introducing an Affiliate Program later then you just have to activate the affiliate plugin.

  • updated regularly

    Always Kept Upto Date

    We keep our plugins upto date to work with the latest version of WordPress. We have been doing this for 5+ years so rest assured that our plugins will always be compatible with any future WordPress updates.

  • Shopping cart documentation

    Detailed Documentation

    Scared of getting worthless product documentation after you purchase the product? Checkout the shopping cart documentation before you make a purchase.

  • customer support icon

    Great Support

    Tired of listening to fake support promises? Checkout our customer only forum to see how we handle product related issues (usually within 24 hours). Our support forum is moderated by the developers who created the plugin(s).

View the full list of WP eStore plugin features.

Please see the documentation site to get a feeling for what this plugin can do (this will help you determine if this plugin will meet your needs).

WP eStore Plugin Demo

live demo button

Click on the above live demo button to see how the Add to Cart, Buy Now and Subscribe buttons work. You can also watch these set of video tutorials to see how easy it is to setup and use this plugin.

You can also try the free WordPress PayPal Shopping Cart Plugin to get a feel for how the shopping cart works. PayPal Shopping Cart plugin’s checkout is similar to this plugin (it just doesn’t have a lot of the cool features that WP eStore does).

Purchase Demo Video

WP eStore Shopping Cart Screenshot

There are a few different ways to display the shopping cart. The following screenshot is one example of how the shopping cart looks when customers add product(s) to the cart:

WP eStore Shopping Cart Screenshot

Below is a screenshot of another fancy cart:


Squeeze Page Type Form

The WordPress eStore Plugin can be used to insert a squeeze page type form in a post, page or sidebar to offer a free product to build email list for internet marketing purpose (view details).

Squeeze Page Screenshot

Squeeze Page Screenshot

Documentation & Technical Support

Customer Feedback

We won’t waste your time with fake testimonials! Checkout the customer feedback page and see what some of our customers have to say about us.

Thank you so very much. I’ve just set up the new version of the plugin, and a new test PayPal button and as far as I can tell this solution works perfectly! I really can’t thank you enough. Your support has been very fast, and extremely helpful. This made my day!

Kat Landreth

You can also check the comment section below for more customer feedback.

Get the WordPress eStore Plugin Now

App Category
WordPress Plugin
Software Name
WP eStore Plugin
Date Modified
Operating System
WordPress 4.6
WordPress 3.3 or higher
A user-friendly WordPress shopping cart plugin to sell your products and services
File Format

Sell digital and non-digital products from your WordPress blog Securely. (Includes Free Lifetime Updates)

Sleep well at night knowing your digital asset is safe!

You will be automatically redirected to the checkout page once you add a product to your shopping cart. you can also find the shopping cart on the sidebar.

Frequently Bought Together

WordPress eStore + WordPress Affiliate Platform
Bundle and Save
Sale Price: $79.95 (20% Discount)
Original Price: $99.90

See the Products page for more bundled product deals.

I am not going to tell you that the WordPress eStore is the best WordPress Store plugin ever but for what this plugin does makes it gold.

If you want a WordPress Store plugin that is being actively developed and has someone behind it to offer support and troubleshoot issues then feel free to purchase this plugin.

When you buy this plugin you also indirectly support all my other free wordpress plugin development.

WP eStore Questions (F.A.Q)

If you have any questions please leave a comment below.

Please note that this product is for self hosted WordPress site ( where you own your own domain. This is not for sites. More clarification here.

Comments (1020 responses)

  1. Ivy says:

    @AJ. Thanks for the comments on our videos I (Ivy) make all of our feature videos using Adobe After Effects. =) The Affiliate Platform (our plugin) and the Affiliate Pro are 2 different types of Affiliate plugins.

    Type 1 (Affiliate Platform) allows you to run an Affiliate program from your site (You give content like ads too Affiliates to promote products you are selling on your site). < Person running the affiliate program. Type 2 (Affiliates Pro) allows you to turn your site into a Affiliate marketing site this manages your links (these are usually someone else products the opposite of type 1). < Person promoting affiliate products. In this case these 2 plugins are not comparable as they do different things. =) We also have a plugin called the Affiliate Link Manager that is like the Affiliates Pro Plugin:

  2. AJ says:

    That is the coolest short product video I have ever seen. What software or company did you use to make that?

    The estore and affiliate platform look like a perfect fit for me. How does your affiliate platform compare to WordPress Affiliate Pro. Your documentation looks a lot more professional.

  3. Ivy says:

    @Bo, The following link will explain how shipping works with the eStore:

    The eStore was designed mainly for digital/non-physical items. However there are simple shipping options for physical items.

  4. Bo says:

    Hi there,
    The plugin looks very straightforward and elegant. However, I can’t see how postage and packaging costs are added to the cost of any item you have added to your Shopping Cart. Could you clarify please?
    All-round excellent site too, by the way!
    Many thanks,

  5. Ivy says:

    @Terence, Thank you for taking the time to comment and tell us what you think of our products. We love customer feedback and happy customers =). I wish you luck and success with your site and hope our plugins can help you achieve this.

  6. Terence says:

    Hi Guys, I just wanted to take the time to tell you how impressed I am with your eStore plugin. As a web developer, I’ve been looking for a good cart solution that’s not only easy to implement, but easy enough for my clients to use. Your plugin is customizable with lots of configurable options for discounts and coupons yet sufficiently simple for those who don’t need that stuff.

    I also run an online piano teaching business on the side selling digital products and I’ve used eStore on that site as a test case before implementing it on my clients’ sites. I must say.. the eStore Stats page must now be my most frequently visited page! The pie chart and line graphs are an excellent feature and helps me track my best selling products and sales each day.

    Because my digitial products are large, I set up an Amazon S3 account and the instructions you provided to connect eStore to S3 were so simple to follow. From having no store to having a professional solution that accepted payments and issued expiring download links to my customers took me about 3 hours to set up – possibly less if I wasn’t so fussy about moving things around by 1px here and there.

    All up, this is a brilliant plugin and the couple hundred dollars I earned on my website in its first week would not have been possible without you guys. Well done, and I encourage everybody to buy this plugin!

  7. Ivy says:

    @DesignGirl. Yes there is an external CSS file that you can make all your changes to. This way when you update the plugin you do not lose these modifications.

  8. DesignGirl says:

    I have read a lot about this plugin in reviews and on your site. Great documentation. However I have one questions. I do a lot of customization for my clients are these easy to do and maintain when updating the eStore?

  9. Ivy says:

    @Ervin, All of this information is automatically collected from PayPal or the payment gateway you are using. This way this information is verified and your customer does not have to do the extra steps of filling in the information (this leads to less cart abandonment).

  10. Ervin says:

    As the local tax authorities require it, I’d like to collect billing information (Name and Address of the customer) when I sell something with my eStore.

    It works great if I use the manual gateway, but couldn’t find anything like this if I’d liked to use PayPal gateway.

    I’d like a form like this:

    []
    Customer name: …
    Customer address: …
    Cutomer email: …
    [PayPal purchase button]

    Is it possible with eStore?


  11. Ivy says:

    @Ibnea, Our plugins only work on sites.

  12. ibnea says:

    Will this plugin work in a site or only

  13. Ivy says:


    1. Recurring subscription support is available with the eStore:
    2. Content protection would come from the eMember, this will allow you to protect content for members only.
    3. You can set the time of the membership in the eStore it can be from 1 day to as long as you would like.
    4. You would need the eStore and eMember to do this. eStore to process the payments and eMember to manage the protected content.

  14. Bruce Davidson says:

    Our site will offer monthly paid subscriptions to weekly video training. We want automated ordering and payment and automated (subscription only) access with limited time availability.
    Does your product do this?
    If so, which one specifically?

  15. Ivy says:

    @Billard, Yes you can find the information for our affiliate program here:

  16. BILLARD says:


    Do you have an affiliation program ?

    Best regards


  17. Ivy says:

    @Fiz, No you can host your files anywhere that the plugin can access.

    Your server
    Amazon s3
    and so on

  18. fiz azqa says:

    great plugin, i just want to know, do we need another file sharing like mediafire to host our products? thanks

  19. Ivy says:

    @Marie, The eStore has the option to integrate with Google Checkout through the Extra Payment Gateways Bundle (

    This is an add on for the eStore. You can read about it using the link in this comment.

  20. Marie says:

    I’ve been using your plugin for a while very successfully with Paypal. But I want to move to Google Checkout for my payment processing. Any plans for integration with Google?

  21. Ivy says:

    @Heather, The eStore has the following variation options: You can have up to 4 variation options. Each one of these variations can have as many options as you want.

  22. Ivy says:

    @Mike, You would need to use a subscription button. You can read about this here:

  23. Mike says:

    How can I setup a cart that supports automatic re-orders? For example, how do I allow a customer to have a box of energy bars delivered each month and automatically billed each month?

  24. heather says:

    Hi, Will gold cart allow me to have more variations options than the free plug in? I have products with lots of different sizes and the last product I loaded up only showed some of the sizes.

  25. admin says:

    If someone can view the image in the browser it means there is a way for them to save/download it. There is nothing you can do about it from the server side. This is why we suggested using NextGen gallery integration method 1 if you are selling high priced images that needs to be fully protected:

  26. leigh says:

    Hi, Im starting a photography blog where i sell my photos, I have been successfully using wp eStore with nextgen gallery to sell the photos however i am now also adding an ongoing blog to this site do drive interest and want to use the nextgen gallery slideshow function.

    The auto add to cart short code works well to add the add to cart button but on the blog posts with nextgen slideshows i want to stop readers from being able to right click download the photos from the slide show. could you add a shortcode to be able to stop this also, it ties in with the sale of the photos through wp eStore..

    e.g. nggallery id=7 template= no download]


  27. admin says:

    @andraseits, The choice is yours… you can use it on your existing blog or a new one.

  28. admin says:

    This plugin is for installs. More details here:

  29. John McLaughlin says:

    Will this plugin work in a site or only

  30. andraseits says:

    Should i use the eStore-Plugin in my regular WP-blog or is it better to install a new one only for the shop?

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