How to Make a Squeeze Page Using the WordPress eStore Plugin

Categories: Featured, Installation and Usage

You can use the WordPress eStore plugin to make squeeze page type pages to collect emails and build a list for email marketing. According to Wikipedia – “Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers”.

How it works?

You use a tag in a post or page to display a form that lets the user download a free product (eg. an ebook) after they fill in their names and email addresses. Once the visitor fills in his/her details (name and email address) and hits the ‘Download’ button the plugin sends an email with the encrypted link that can be used to download the product. The plugin adds the name and the email address of the visitor in the customer database.

How to Add a Squeeze Page Type Form in a Post or Page

Add a new product to your products database using the ‘Add/Edit Products’ menu. (Don’t forget to fill the ‘Button Image URL’ field when you add the product. this image will be shown as the ‘download now/Get Now’ button. The plugin comes with a download button (download_icon.png) that is stored in the images directory of the plugin)

There are two (Ajax/JQuery Powered and Normal) types of squeeze type form you can add using the WP eStore pluign. The main difference with the Ajax powered form is that it doesn’t refresh the page so it’s cooler. You can only put one Ajax powered squeeze type form in one page though. So if you want to put muliple forms (one in header, one in footer, one in sidebar etc) in one page then you will have to use the normal one.

Ajax/JQuery Powered Squeeze type form

To use the Ajax/JQuery powered squeeze type form use the following trigger text in a post or page:

left_bracket2wp_eStore_free_download_ajax:product_id:5:end]

5 is the product id of the product I configured. Below is the form that you get when you add the above trigger text in a post or page… feel free to put your details to find out how it works and how cool the Ajax powered form is :)





Normal Squeeze type form

Use the following trigger text where you want the normal form to appear:

left_bracket2wp_eStore_free_download:product_id:5:end]

5 is the product id of the product I configured. Below is the form that you get when you add the above trigger text in a post or page.

Name:

Email:

How to Use the Squeeze Page Type Form from a PHP file

To use the squeeze page type form from a PHP file (eg. the sidebar.php) use the following PHP function:

eStore_free_download_form_ajax($product_id)

or the following for the normal one

eStore_free_download_form($product_id)

So the following line of code will add a squeeze type form for a product who’s product id is 5:

<?php echo eStore_free_download_form_ajax(5); ?>

or the following for the normal one

<?php echo eStore_free_download_form(5); ?>

How to Add CSS style to the Squeeze Page Form

The squeeze form is written in a div class named “free_download_form”. Simply add the style definition to the ‘wp_eStore_style.css’ file to add styling to the form. For example, the following will add a background image to the form:

.free_download_form{
background: url(http://www.tipsandtricks-hq.com/ecommerce/images/some-background-image.jpg);
}

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54 Responses to “How to Make a Squeeze Page Using the WordPress eStore Plugin”

  1. Rado Says:

    Rahul, I think you happened to remove the trigger from this page somehow as the page isn’t showing the working Squeeze Page form sample at this moment.

    Qs: In the respect to this plugin, it’s very handy that the eStore plugin adds the name and the email address of the visitor in the customer database. Would there be a way then to send an email to all of these people automatically? Instead of sending emails one by one. Or how to send the emails in the easiest way, how can it be practised to send them say every month? This is great because if these people filled out a Squeeze form; means they already are interested in your service, therefore they are or can be potential customers.

  2. Angelo Says:

    Can I have editable (psd) download icon?
    Please let me know (via emai is best)

  3. Angelo Says:

    I edited it by hand, so don’t mind.

    My problem now is:
    How can I put this image as widget background? (I put phpcode and installed exec-php)

    http://infoprodotti.it/images/optin-box-voodoo.jpg

  4. admin Says:

    Hey guys, looks like there are few comments that require my attention so I just wanted to quicly say that I am going overseas on business and right now I am in Singapore in Transit… I will answer your comments after I reach my destination.

  5. admin Says:

    @Angelo, The the squeeze form is written in a div class named “free_download_form”… try adding the following to the ‘wp_eStore_style.css’ file:

    .free_download_form{
    background: url(http://infoprodotti.it/images/optin-box-voodoo.jpg);
    }

  6. admin Says:

    @Rado, At the moment this plugin doesn’t have bulk emailing functionality… It only allows you to build the list so I would recommend using the “Display customers email list” button to generate the comma separated email list and then use an email sending plugin eg. ‘wp email’ to send emails. There are already a lot of bulk emailing plugins/programs out there so I didn’t implement this feature in this plugin yet.

  7. Angelo Says:

    wow, thank you so much. I think I have to adjust something, but the code you gave me works.
    The plugin is just unbelievable, and your support is great.
    your plugin = the best 9 dollars I’ve spent in my life!

  8. admin Says:

    @Angelo, Nothing feels better than a happy customer’s feedback :)

  9. Ryan Says:

    Kudos for the plugin. It is very helpful.

    I’ll second the bug that squeeze page not working in IE (both IE 7 and 8 according to the reports I have received).

    And, I’ll submit a feature request to be able to modify the free download email. (The paid download Buyer email is editable, but I couldn’t find a means to edit the free download Buyer email.)

    Thanks and keep it up,
    Ryan

  10. Tracey Says:

    Hi,
    Love the plugin but also having problems with the squeeze box – still doesn’t display the form fields or the download button in I.E. 8 – is there a fix for this yet??
    cheers
    Tracey

  11. admin Says:

    @Tracey, This has been fixed in version2.2. I plan to send out an email to the existing customers with a link to download the new version in the next 24 hours

  12. Riva Sinjal | AWC Says:

    Hi Ruhul,
    How to put squeeze box into the sidebar widget?
    I’ve tried to put the php code in the file sidebar.php, but it won’t come up.

    Thanks,
    Riva

  13. admin Says:

    Hi Riva, can you please post what code you put on the sidebar.php so I can see if you made any mistake?

  14. Riva Sinjal | AWC Says:

    Hi,
    My WP theme is using sidebar1.php, so I tried to insert the code into the file (my product id is 7):

    But it never show up, even when I looked into the page source. There was no such code in there.

    Then I put the code into the text widget, it don’t show up either. But I can find the code in the page source.

    I do not really know about php coding, so could you please tell me where the mistake is?

    Thanks :)

  15. admin Says:

    @Riva, The text widget can’t execute PHP code so it won’t do it. You can use the PHP Exec plugin which is just like the text widget but executes PHP code too. There is a link to the PHP Exec plugin page from my list of useful wordpress plugin list post. Let me know if this helps.

  16. itsjeremy Says:

    This is very cool. I will try this function shortly with one of our sites. Thanks!

    p.s. I just sent you some more money as we discussed earlier.

    p.s.s. I see you added the “notify” option. Are others finding it helpful too?

  17. Angelo Says:

    Hi, I’m just about to launch my site.
    Unfortunately,after inserting name and email into the squeeze box, clicking on the download button makes no effect.

    Additionally, trying to buy something drives the customer to the thank you page, but

    - it doesn’t send a notify to the seller
    - it doesn’t send the email with the download link to the customer.

    I’m using 2.3 version
    (this also happened with previous versions, but I thought it was only a settings problem)

    Can you help me? Bye

  18. admin Says:

    Hi Angelo, There can be many reasons for the emails to not get sent out (The IPN validation failed, product verification failed, wrong email address etc). The best way to find out the main reason is to enable debug and do a test transaction. The following URL should help

    WP eStore Troubleshooting

    Let me know how you go.

  19. Angelo Says:

    Thank you, good infos! I’ let you know :)

  20. Ken Says:

    I want a download now type button or Free with no form input need if possible

  21. admin Says:

    @Ken, What do you mean by Free with no form input? You need to collect the person’s email address to be able to send the encrypted link to him.

    If you just want to let a visitor download an item from your site you don’t need to use this plugin. you can just make a normal link that points to the file and they should be able to download it clicking that link.

  22. Riva Sinjal Says:

    Hi Ruhul,
    The PHP Exec plugin works great. I can now use the squeeze page on the sidebar.

    Thanks :)

  23. John R Says:

    Nice tool and will help be get a site going.

    One thing that would be nice is a way to add custom fields for a squeeze page. If you’re going to use the email for marketing, then you should really have the person’s permission that you may contact them…

    Likewise, you might want to have alternative contact methods. Unfortunately, because it’s a free download – you don’t get the Paypal info.

  24. Angelo Says:

    Hi! After a while, I tried applying your suggestions.
    So, using paypal sandbox the plugin generated a log file.

    Here it is:

    http://www.zumodrive.com/share/FoENzIwOG

    as I understood, all seems to go ok.
    But I still don’t receive any notification of the item sale, and no download link for the buyer :(

    Can you help me, please?

    Angelo

  25. admin Says:

    Hi Angelo, does dimple PHP mail work on your server?

  26. Angelo Says:

    hi, can you tell me how I can verify that?

  27. admin Says:

    @Angelo, I will contact you via email.

  28. David Martin Says:

    Hi
    I am trying to implement a squeeze page on my site and the ajax squeeze doesn’t even show (I jets get the shortcode showing as plain text). The normal box shows but when I enter details I get the message ‘Could not send the download link!’ and when the page refreshes everything on the page is thrown into dissarray with boxes going over each other etc. Any idea why this may be? I am using the convergence theme, and the latest version of WP.

  29. admin Says:

    Hi David, if it’s not showing the Ajax powered squeeze page type form then that means the WP eStore version your are using is a little old. I will send you a copy of the latest WP eStore release.

  30. David Martin Says:

    Thank you so much. Some of the ‘fancy’ functions are now working fine. I am still having problems with the squeeze page though. It shows fine and looks great, and appears to work, but no email is being sent (I am not receiving the email). It may be that I have misconfigured something. Any ideas why this might not be happening the way it should?

  31. admin Says:

    Your web hosting is probably blocking the mails sent by the Simple PHP mail script. Try using the WordPress mailing system (You can set this from the settings menu of this plugin)

  32. md Says:

    Hi,

    I have a really dumb question here. I use the AutoResponder called GetResponse. Is there a way to transfer the person’s e-mail to my GetResponse account. Then from there they would do the double optin and then get the free product?

    Thanks!

  33. admin Says:

    @md, yes, you can get a comma separated list of all the emails of your customers from the eStore plugin then copy and paste it into your AutoResponder service. Each customer will then get the double opt-in message in their email.

  34. Jane Says:

    Thank you so much for your fast response re: my problems with items not deleting from the shopping cart. Haven’t tested it yet, because of the following:

    Before installing it over the top of my extant one on my not-yet-live site, I tried it on a related (live) blog just for the squeeze/freebie function. I put in the code, and it appeared normal on the page. I tested it and instead of the “check your email” notice I got the following error message:

    Warning: Division by zero in /home/MY DOMAIN/wp-content/plugins/wp-cart-for-digital-products/eStore_classes.php on line 21

    The site is:

    http://www.cherryh.com/WaveWithoutAShore/

    Help?

    Thanks

  35. Jane Says:

    update…doesn’t appear to be a different version. They both show v 2.9.6.1 so I’m not sure what that download was you sent me. But, re: the eStore_classes.php error…did I forget to flip a switch somewhere? Until this is resolved, I’m hesitant to change my extant installation.

  36. admin Says:

    Hi Jane, looks like you never saved the settings on this other blog where you installed a fresh copy of the plugin. Remember after you install the plugin fist time you should be going to the “Settings” menu of the plugin and check to make sure all the settings are set to your liking then save it by hitting the “Update Options” button (you need to save it even if you decide to just use the default values that you see there).

  37. Jane Says:

    Oi! Do I feel stupid. Thanks so much for the quick response. I thought I’d done that, but obviously not. Working like a charm now. (blush)

  38. Stephan Says:

    Hi,

    is it possible to block some eMail sender (like trash-mail.com) ?

    On my site, the customers get an eBook (or something like that) for free!
    And after one week, I´ll send him/her a feedback-eMail.
    But with the trash account……. ;-(

  39. admin Says:

    yep… all you gotta do is setup a filter on your mail client or server. I personally use Gmail and use filters to block stuff I don’t want. This post might be of some help to you:

    http://www.tipsandtricks-hq.com/email-management-tips-how-to-setup-email-filters-293

  40. SteHe Says:

    Sorry,
    I want to block this customers to use the sqeeze-page on my site.

    Everyone with such an eMail-account should be blocked.

  41. admin Says:

    ah I see, in the code you can add a condition so if an email is entered like that then it doesn’t get processed.

  42. SteHe Says:

    OK, thanks.
    But where can I find this?

    BTW – where are the eMail language files? I would like to translate some things to german.

  43. admin Says:

    That depends on which squeeze page form you are using… look at the “ajax_process_download.php” file for the ajax based one. Search for the following in the “wp_eStore1.php” file for the normal one:

    if ($_POST['eStore_free_download'])

    There is not language files for the emails yet… you will have to manually use german language on those

  44. Ramona Says:

    In which file can I change the email text (subject: Free download link)?
    I want to translate it into German.

  45. Ramona Says:

    Does the eStore plugin work with wordpress mu?

  46. admin Says:

    Hi Ramona, change it in the “eStore_includes2.php” file. change it in both places on that file. Yes the eStore plugin work on WordPress MU.

  47. Ramona Says:

    Thank you for the new version, it wokrs well!

  48. Linda Says:

    Hi Ruhul,

    I just added the squeeze page but it is not showing the download icon. Just a question mark instead of the image. I’ve tried both, Ajax/JQuery and normal type, but it is the same with both.

    Thanks
    Linda

  49. admin Says:

    Did you put the URL of the image that you want to use as your “Download Now” button in the “Button image URL” of the product?

  50. Linda Says:

    Sorry, that’s what was missing. Thanks

  51. Ed Osworth - The Joy Professor Says:

    Does this plugin require Paypal pro or just a regular PayPal acct. Any advantage to PP Pro account with this?
    Thanks

  52. Ivy Says:

    Hi Ed, The eStore uses Paypal or 2 checkout. As of right now Paypal Pro is not supported by eStore. We do have plans to add this payment gateway in the future. With Paypal pro you can except credit card payments directly from your site (no redirection to Paypal). This is the major difference between Paypal and Paypal Pro.

    Ivy

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