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Image Optimization Tools: Making WordPress Pages Load Faster

Image Optimization Tools: Making WordPress Pages Load Faster

With the recent launch of Accelerated Mobile Pages, which reminded everyone of Facebook Instant Pages and Apple News, it's clear they want us slimming down our web pages. They want Speedy Gonzales, but we're offering a fat, lazy mouse with unnecessarily giant ears. And by "they" I mean: … [Read More]

Write High Converting Product Descriptions for Your eCommerce Store

Write High Converting Product Descriptions for Your eCommerce Store

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by … [Read More]

7 Proven Ways to Create Powerful Headlines for Your Content

7 Proven Ways to Create Powerful Headlines for Your Content

You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as … [Read More]

Need Help Finding a WordPress Host? Here’s a Complete Guide

Need Help Finding a WordPress Host? Here's a Complete Guide

So, why should you pay for hosting when there are "hosted solutions" available, that are often free? It's true... you can launch a web site or blog using a free platform. There are heaps of them. You've got the likes of: WordPress.com, Blogger (or Blogspot), Tumblr, Medium... and a host of … [Read More]

How To Increase the Consumption of Your Blog Content

How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write. But is your hard work really worth it? Is anyone reading your content? According to Hubspot, more than 60% of readers never … [Read More]

How to Advertise to Your WordPress Visitors from Facebook

How to Advertise to Your WordPress Visitors from Facebook

In this article, and the attached video, I will walk you through the process of allowing Facebook to "collect" the visitors of your WordPress web site into an "audience" that you can later advertise to from Facebook. First though, why would you want to do this? Well, when people visit your web … [Read More]

The AdWords Bidding Strategy for Faster ROI

The AdWords Bidding Strategy for Faster ROI

Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read More]

A Guide To Using Pinterest for Ecommerce Marketing

A Guide To Using Pinterest for Ecommerce Marketing

Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you've been ignoring Pinterest until now, … [Read More]

What is the Value of a Domain Name?

What is the Value of a Domain Name?

So, what is a domain name worth? The answer that I have to this question, largely goes against the mainstream conversation of valuating a domain. In fact, I don't even think that the answer needs to be long and drawn out. It's simple. Call it a cop out response, but the answer is simply: a domain … [Read More]

Upgrading the Core WordPress Custom Menu Widget

Upgrading the Core WordPress Custom Menu Widget

In this article, I walk through upgrading the Custom Menu widget for WordPress to offer the ability to use the Menu Name as the Title for the menu, without the redundancy of having to retype it. I do not hack the core to make these changes. I add code to the functions.php file of a child theme. That … [Read More]