The WP Simple Shopping Cart Plugin generates an automated email (if enabled it in the settings) to customers after they have made a successful purchase using the payment button. Although the default email content is suitable for basic online stores, email merge tags offer administrators the ability to personalize this communication.
The merge tag values are updated to display the specific transaction details for each customer before the automated email is sent out, following a successful transaction.
List of Available Email Merge Tags
The following is a list of email merge tags that can be used in the Simple Shopping Cart Plugin:
- {first_name} – The first name of the buyer
- {last_name} – The last name of the buyer
- {payer_email} – Email Address of the purchaser
- {address} – Address of the purchaser
- {product_details} – The item details of the purchased product. This is an important merge tag to add if you are selling digital products as it will include the download link
- {transaction_id} – The unique transaction ID of the purchase
- {order_id} – The order ID reference of this transaction in the cart orders menu
- {purchase_amt} – The total amount paid for the transaction
- {purchase_date} – The date of the transaction
- {coupon_code} – Coupon code applied to the purchase
Where to Use the Email Merge Tags
You can use the email merge tags in the Email Settings menu of the plugin
