You are the owner of a well-designed, flawlessly developed website stocked with relevant, well-written content. All your tags have proper keyword usage, you have developed SEO-friendly permalink structure, and you have followed all the best practices for optimization. All of your on-page SEO tactics are on point. Your next step is to practice solid link building strategies to get your page seen by searchers and to get it ranking highly for your keywords.
Link building has a reputation as being a difficult and time-consuming process. The reason for this is that it is difficult to know exactly how Google will value each of your backlinks. As a general rule, the juiciest backlinks are dofollow text links acquired from popular, high-ranking, well-visited websites.
The challenge in acquiring such an ideal link, not to mention hundreds more just like it, often leads frustrated website owners to consider less desirable alternatives. These “alternatives” include building a high-volume of low quality links on questionable websites, and even buying links. You must understand that these actions carry a high probability of causing your website to be penalized or even banned from Google. Simply said, Google is aware of SEOs gaming the search engines and just rolled out the Panda Update to make sure that this is less the case.
If you find yourself stuck at a point that you feel you have very few link building options, do not consider a high-risk, low-quality backlinking method. I’ve compiled a quick list of tips to help you consider better ways to build the kinds of links you need.
1. “Will Work for Backlinks.” This is an effective method to employ when you’ve helped an associate with a project or done some charity or volunteer work. Ask them to consider returning your kindness by simply adding a textual link from their website or blog to yours.
2. Create A Useful Tool. This could be something as simple as a basic calculator to help people determine “How to Calculate Your Household Energy Consumption” so they will know how many solar panels they will need to install, or some similar application. It is crucial to add the relevant tags to this to help people find it.
3. Content Is Still King. While it is admirable to fill your website with your best work, consider sharing the wealth. Set aside some of your masterpieces and begin submitting them to popular, high PR websites. Each one published will get you a relevant contextual link back to your website. People who maintain large websites, for the most part, will jump at the chance to post high-value, relevant content. Especially if they didn’t have to write it.
4. Network. Surely you have an extensive list of business contacts. So contact them.
5. Help A Reporter. Reporters need help. Many of them must produce a certain number of articles a week and don’t have time to compile all this information themselves. They need an expert (YOU) to give them a story. Set up an account at helpareporter.com and find out what they are looking for.
6. Comment, Comment, Comment. Blog commenting doesn’t have to be a spammy, underhanded backlinking method. Post only valuable comments on related websites. You must find and focus on websites that offer dofollow links. These are becoming increasingly hard to find, but they do still exist.
7. Create A Useful Tutorial. This should be something relevant to your keywords, of course. For example, I helped write a tutorial to teach blog owners how to properly configure the advanced settings for the All-In-One SEO Pack plugin for WordPress. I noticed that the plugin had become quite popular, and that there were not many tutorials explaining how to configure and use it. Needless to say, my tutorial quickly became a very well-visited post. For an example of such a tutorial, visit http://kikolani.com/getting-the-most-out-of-all-in-one-seo-pack-wordpress-plugin.html. This URL is also an example of a blog tutorial that happens to allow for dofollow blog commenting backlinks in the comments section.
I hope these ideas will get your gears turning so you can begin building the high-quality backlinks you require. You should understand that a solid backlinking campaign will take some time. You may not have considered these methods, but while they may not be the fastest way to get links, they are definitely the least risky. A Google penalty will usually drop your website by at least 30 positions or will ban it completely. You have invested far too much time into your property to start cutting corners.
About the Author: Brian Flores is a SEO and blogger for InMotion Hosting, one of the top providers of dedicated hosting in the country.