This is a follow up article for the how do I create a successful blog series that we have been publishing on this site to help users get started and create a successful blog.
Contrary to what many people think, Facebook likes donâ€™t come with the territory. Yes itâ€™s easy to create a page and get a few likes, but is usually stops there for lesser known companies. Getting your first 1000 or even 500 likes is definitely the hardest. It takes time and patience to boost your exposure and reach on Facebook. So letâ€™s take a look at the more important steps youâ€™ll need to take in order to develop and carry out a successful â€œlikeâ€ campaign.
Tag Your Page
Using the Facebook tagging system is a great way to promote your page and get more visitors and likes. You can do this by posting a status message on your personal Facebook profile and mentioning your Facebook page. Use your creativity to come up with a clever way to get people to click through to your page and â€œlikeâ€ it. Maybe you have a special promotion going on or you have an interesting link that youâ€™ve posted – anything to peak the interest of your Facebook friends.
Suggest to Friends
Every page has a handy link in the sidebar called â€œSuggest to Friendsâ€ which allows you to do just that. Itâ€™s a great way to recommend your page to your friends, who are sure to like it just because theyâ€™re youâ€™re friends and want to support. Just donâ€™t abuse this feature because many people are sure to get annoyed if youâ€™re constantly bugging them about it.
Contests, Giveaways, Promotions
You can never go wrong with a contest or giveaway; not too many people will turn down free prizes. The best way to do this is to require users to like your page before being able to see any information about the promotion. This is easy since you can create a new tab dedicated to the contest or giveaway and then make it viewable to fans only. Of course youâ€™ll want to make sure that youâ€™re giving away something that is valuable and worth the â€œlike.â€
A great tool for creating and managing Facebook promotions is Wildfire. With all of their integrated tools, features and statistics youâ€™re sure to increase your Facebook page fans.
Connect to Twitter
Twitterâ€™s popularity does not seem to be slowing down at all. So why not take advantage of one of the top social sites on the Web? You can do that by linking your page to Twitter and converting followers to fans. Upon setting this up, all of your Facebook page posts will be sent to your Twitter profile along with a link. Hopefully youâ€™ve already built up a decent following on Twitter and continuously working on building your brand there.
Connect Your WP Site to Facebook
You can easily link your WordPress blog to your facebook account. This will automatically send all your blog posts to your facebook page.
Use a Like Box
Facebook social plugins, namely the Like Box, are a very effective way of getting more likes for your page. You can customize it as you like and then add it to your website or blog. Visitors to your site can then â€œlikeâ€ your page without even having to go to Facebook. It can also display recent posts from your page and other fans. If you have a site with high traffic, you really should not be without this.
Use Facebook as Your Page
Many people are not too familiar with this feature, but you can actually use Facebook as your page instead of as your personal profile. This allows you to comment on and â€œlikeâ€ content as your own brand and really helps to extend your reach and peak the interest of others. Just remember that youâ€™re representing your company and all of your actions will show up on your fan page. Youâ€™ll want to be careful of what you say and â€œlike,â€ yet use your creativity to get new fans.
Running an ad on Facebook is smart, easy and effective. You can target users by location, age and interest. What you put in your ad is important; youâ€™ll need a catchy image and text to grab peopleâ€™s attention. A â€œlikeâ€ button can be displayed below your ad, which makes it quick for users to become a fan. Often times you can even find advertising coupons for Facebook floating around the Web. This is as a great way to test the waters before getting your feet wet.
One of the best things about Facebook ads is being able to target the friends of those users who have already liked your page. Theyâ€™ll see your ad and the fact that a name theyâ€™re familiar with has already liked it is sure to peak their interest.
Along with all of these tips, also make sure youâ€™re utilizing your social media profiles and bookmarking sites. Youâ€™ll want to share the link to your page anywhere you can and bookmark it for others to find (ie. LinkedIn, Google Buzz, Delicious, Reddit). Make sure youâ€™re using appropriate tags and a catchy description for SEO purposes. You never know where people will find out about your page, but the most important part is that they do find out about it.
Also remember that these tips are not a one-time thing. Youâ€™ll have to keep up with promoting your Facebook page on a regular basis until you reach your desired goal. Good luck.