• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Tips and Tricks HQ

  • Home
  • Blog
  • Projects
    • All Projects
    • Simple WP Shopping Cart
    • WP Express Checkout Plugin
    • WP Download Monitor
    • WP Security and Firewall Plugin
    • WP eStore Plugin
    • WP Affiliate Platform
    • WP eMember
    • WP Lightbox Ultimate
    • WP Photo Seller
  • Products
    • All Products
    • Checkout
  • Support
    • Support Portal
    • Customer Only Forum
    • WP eStore Documentation
    • WP Affiliate Software Documentation
    • WP eMember Documentation
  • Contact

10 Fundamental Ways of Building Customer Trust

You are here: Home / Make Money / Online Marketing / 10 Fundamental Ways of Building Customer Trust

Last updated: June 11, 2017





When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust.

  1. Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours.
  2. Recognition: Let clients know about the recognition that your company has received. A real referral and award is some of the best public relations that you can ask for. Don’t forget that the awards that you receive can be verified by your customers.
  3. Secured Transactions: If you show your clients that you want to protect their data by using secured communication, you are taking a great step to gaining their trust. You are showing them that they can trust you with their valuable information and trust the products that you are selling.
  4. Respond Personally to Correspondence: When you offer a suggestion, you want to know that someone has looked at it and evaluated it. You want to believe that there’s a possibility that they will follow it if it is feasible. If a customer gives you a suggestion or complaint, take the time to express your gratitude to that customer for expressing their opinion. Form letters are infuriating, and it shows your customers that you really don’t care.
  5. The Truth will bring you Trust: If you are claiming that you are the people’s choice award winner for three years running, somebody will do fact checking for you and make sure that you are indeed the people’s choice winner. If there is any doubt about the claims that you are making, don’t make them.
  6. Spinning and superlatives: Hype and superlatives make many people cringe. Respect those people by not trying out the hard sell. They will come back to you if you rely on giving the best products and services.
  7. Social Media Presence: Your customers will perceive you as being more accessible if you are seen as being in all of the same social media places as they are. Being everywhere instills a sense of trust in your customer’s mind. They see you offering great advice about a subject that you’re passionate in, and they want to be closer to that.
  8. Stop talking about yourself: If you are constantly talking about yourself, you are not talking about what a customer most wants to hear about. It is important to let them know about your accolades and your triumphs, but they really want to know what you can offer them. How are you going to serve the customer and please them? If all a customer sees is ‘me’ and ‘I,’ they’re bound to be turned off.
  9. What happens behind the scenes?: Tell customers about what happens behind the scenes. How are decisions made at your company? Talk about creative ways that you’ve overcome adversity. People want to hear that from you, and framing it in humility develops that trust that you are craving.
  10. Simplify and streamline: The simple rule is that you want to make it as easy for customers to buy stuff from you as you possibly can. You don’t want them to be distracted with the protocol and the logins, you want them to get quickly to the checkout button. Make your site easy to navigate, and have them create a log in after the sale.

The process of building online trust is gradual. Most of the techniques come down to treating customers the way that they want to be treated. By following the preceding tips, customers will show you patronage.

Related Posts

  • Simple Upsell and Cross sell Techniques That I Use
  • Shop Admin Tips – Protect Yourself from Unfair Refund Claims
  • How to Create and use Custom Page Template in WordPress to Create a Sales Page
  • Are You Using an Autoresponder and Email Marketing Software?

Online Marketing,  Shop Admin Tips Online Marketing,  Shop Admin Tips

Reader Interactions

Comments (9 responses)

  1. sac ekim says:
    April 6, 2011 at 5:12 pm

    Very good.I only know don’t popup or spam users,if you will hope users trust you.
    tr…

  2. Gilberto Cintron says:
    September 30, 2010 at 11:06 am

    This is so true. Doing any type of business online, whether selling actual products, or selling thoughts via your blog, you want people to trust you so that they will come back. Protect your “brand” at all cost, once you damage your brand it is very difficult, though not impossible, to repair.

    For articles and tips on protecting your brand, visit Rep-Guard.com

  3. Bill says:
    August 9, 2010 at 11:08 am

    Good tips. I think that the main idea is to make people believe that everyone else is trusting you, so they should too ;). Also sharing some personal data could be good tactic. They will feel you closer to them.

  4. Ayush Kumar says:
    June 29, 2010 at 8:36 am

    Well said, all points are correctly mentioned. It’s very important to have a good looking professional website for any business owner, because prospective client will first look at you website layout and if not looks goods then they are surely gonna leave your website.

  5. Bery says:
    June 21, 2010 at 5:13 am

    Whatever building customer trust is very important.

  6. Umesh says:
    June 15, 2010 at 12:14 am

    Nice post. But I think this is targeted for commercial website who sells product through their websites. I haven’t seen most of the blogger putting their log on their site.

    But it’s great tip anyway. I will implement few of them πŸ™‚

  7. John Wilde says:
    June 11, 2010 at 8:12 pm

    Very good.I only know don’t popup or spam users,if you will hope users trust you.

  8. Noor says:
    June 10, 2010 at 9:15 am

    Nice content. Thanks for the tips πŸ™‚

  9. Janet says:
    June 10, 2010 at 1:31 am

    I fully agree with you. Tell the customer the truth about your product and services from the start is one of the best ways to gain their trust. In all aspects of business the customers trust is your key to success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured & Popular Articles

Video Answers to Top WordPress QuestionsWordPress Optimization Tips and Tricks for Better Performance and SpeedEssential WordPress Security Tips - Is Your Blog Protected?WordPress Simple PayPal Shopping Cart PluginTop 15 Search Engine Optimization (SEO) Techniques I Forget to DoList of the Best and Must Use WordPress PluginsHow do I Start a Blog and Make Money Online?Good Domain Name Picking Tips for Your Blog SetupFind Out Which WordPress Web Hosting Company Offers the Cheapest and Reliable Web Hosting Solution

Featured WordPress Plugins

wordpress estore plugin
wordpress membership plugin
WP Express Checkout Plugin
WordPress Lightbox Ultimate Plugin
WordPress photo seller plugin
wordpress affiliate plugin

Recent Posts

  • Accept Donations via PayPal from Your WordPress Site Easil [...]
  • Buy Now Button Graphics for eCommerce Websites [...]
  • Subscription Button Graphics for eCommerce Websites [...]
  • Adding PayPal Payment Buttons to Your WordPress Sidebar Ea [...]
  • PayPal QR Codes [...]

Comment & Socialize

  • @Rodrigo Souza, Thank you f ...
    - admin
  • The example for 'slm_add_ed ...
    - Rodrigo Souza
  • @Ron, All the valid transac ...
    - admin
  • Hello, when people have sel ...
    - Ron
  • We have hte following featu ...
    - admin

Check out our solutions

View our WordPress plugin collection and start using them on your site.

Our WordPress Solutions

Footer

Company

  • About
  • Privacy Policy
  • Terms and Conditions
  • Affiliate Login

Top WordPress Plugins

  • Simple Shopping Cart
  • PayPal Donations
  • WP Express Checkout
  • WP eStore
  • WP eMember

Blogging Tips

  • How to Start a Blog
  • Selecting a Good Domain
  • Cheap WP Hosting
  • WP Video Tutorials
  • Simple SEO Tips

Search


Keep In Touch

Copyright © 2023 | Tips and Tricks HQ