• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Tips and Tricks HQ

  • Home
  • Projects
    • All Projects
    • Simple WP Shopping Cart
    • WP Express Checkout Plugin
    • Accept Stripe Payments
    • WP Download Monitor
    • Easy HTTPS Redirection
    • WP Security and Firewall Plugin
    • WP eStore Plugin
    • WP Affiliate Platform
    • WP eMember
  • Products
    • All Products
    • Checkout
  • Support
    • Support Portal
    • Customer Only Forum
    • WP eStore Documentation
    • WP Affiliate Software Documentation
    • WP eMember Documentation
  • Contact

Create An Email Newsletter That Makes Readers Want to Return to Your Blog

Home » Blog » Create An Email Newsletter That Makes Readers Want to Return to Your Blog

Last updated: September 8, 2012





Email newsletters are a great way to boost traffic to your blog posts and grow a loyal readership. However, you better do email newsletters the right way or you risk having the recipients hit the unsubscribe button without looking back. There is a lot to creating excellent email newsletters and big companies who send them out have teams of writers, designers, marketers and computer programmers collaborating on the newsletter. This can be overwhelming for the one man or one woman blogger, but there are some tried and true methods you can use to quickly create email newsletters that make readers want to return to your blog.

Make It Look Professional By Using a Template

Unless you’re a coding ninja, save your time and sanity by using an email newsletter template. There are several free sources for these templates including MailChimp, CampaignMonitor and PatternHead. There are so many templates with so many different color, layout and theme choices that there is no need to personally customize and design your own newsletter in most cases. Plus, using a template ensures your newsletter will look professional and without misplaced lines of code, which is the most important factor.

Make It Look Not Like Spam

There are a couple key ways to make sure your emails don’t look like spam. First, only send an email newsletter when you really have something important to say. You never want to bombard your readers with meaningless emails and even if you think you have important things to say in daily emails, you still should send emails at most once every few days. Secondly, make it easy for a user to unsubscribe. Spam artists are notorious for not allowing users to unsubscribe or burying that option deep in an email where it’s hard to find. Although, this may sound tempting, mimicking spammers will only serve to decrease your readership.

Email Marketing 101: Getting Readers From Their Inbox To Your Blog

Marketing is a highly refined skill and it’s what will get readers to click on the links in your email newsletter that will take them over to your blog. While you can earn advanced degrees in fields of marketing, here are some of the basics of email marketing to get you started:



  • Don’t give out all your information in the newsletter, give snippets: If you send out a nice long email with some great content and helpful information your readers will appreciate it and may thank you, but they have no reason to visit your blog again. Rather, display several information “teasers” that when clicked, takes your reader to the full article on your blog.
  • Make your headlines and teasers outrageously interesting: Headlines and teasers are only a few words to a few sentences long at most. You only have a small window to grab a reader’s attention so you must make the most of it. Spend time crafting teasers that your reader’s can’t ignore. Some common teaser formats that work include any numbered lists, “top” or “best rated” lists or negatives, such as “the worst (product names) you should avoid.” These formats tend to spark interest most of the time, but anything that really relates to your readers on a substantial level or anything that’s truly creative will result in clicks to your blog.
  • Use awesome clickable images: Pictures really are worth a thousand words sometimes. A great didactic, creative or humorous image can result in more return readers to your blog than you’d probably expect. Filling your newsletter with a few well-placed images and your readers are guaranteed to pay more attention to your email. However, do not use too many images, since users without the highest internet speeds will dislike this and do not rely on images alone, since some of your emails will undoubtedly be flagged as junk mail. These images will not load unless a user un-flags the email. In this scenario your headlines and teasers will be the end all be all of your newsletter.
  • When all else fails give your readers incentive: Nothing encourages return readership to your blog like giving something away for free or offering something at a steep discount. Put forth a sense of urgency by saying the first “X” number of readers to visit after receiving this email can claim their free “ABC” product.

Track Visits After Sending Out Email Newsletters to Learn Your Readers

Pay careful attention to spikes in visitors shortly after you send out email newsletters. Inevitably, some letters will gain more visitors than others. Realizing which topics your niche readership favors the most will allow you to cater to them in the future, ensuring long term success for your blog.

Related Posts

  • The 5 Fundamentals of Email Marketing
  • Facebook Promotion 101: How to Develop a Like Campaign
  • How to Track Google Analytics Events from Your WordPress Site
  • How to Write Good Article Headlines to Attract More Visitors

Blogging Tips,  Online Marketing Blog Setup,  Blogging Tips,  Email Marketing,  Online Marketing

Reader Interactions

Comments (4 responses)

  1. mark says:
    February 25, 2012 at 5:18 pm

    I like the way you remind writers to create a headline that is outrageously interesting. of course, doing so requires that you know your target audience fairly well and are committed to delivering the very best content.

  2. Pete Kici says:
    February 15, 2012 at 12:41 am

    What your saying is basically the fundamental approach to direct response marketing a great headline to get the attention an irresistible offer and a call to action.

    Just don’t drop the ball when they arrive to your blog or website no one likes being fooled so if you say this is it than make sure that it is that

  3. Job says:
    November 18, 2011 at 9:51 pm

    This is a powerful marketing strategy for webmaster. Thnx for the great article

  4. Technopolis says:
    November 6, 2011 at 4:59 pm

    another great article. thanks
    its usually hard to build good relationship with costumers but it can be very profitable for medium and large companies.
    it’s not just the matter of sending letter to customers. it’s mostly about managing customers, and sending them what they want to receive. one mistake may lead your subscribers to spam you or unsubscribe from newsletter.

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured & Popular Articles

Video Answers to Top WordPress QuestionsWordPress Optimization Tips and Tricks for Better Performance and SpeedEssential WordPress Security Tips - Is Your Blog Protected?WordPress Simple PayPal Shopping Cart PluginTop 15 Search Engine Optimization (SEO) Techniques I Forget to DoList of the Best and Must Use WordPress PluginsHow do I Start a Blog and Make Money Online?Good Domain Name Picking Tips for Your Blog SetupFind Out Which WordPress Web Hosting Company Offers the Cheapest and Reliable Web Hosting Solution

Featured WordPress Plugins

WP Express Checkout Plugin
wordpress estore plugin
wordpress membership plugin
wordpress affiliate plugin

Recent Posts

  • How to Use Browser Developer Tools to Inspect Elements and [...]
  • Accept Donations via PayPal from Your WordPress Site Easil [...]
  • Buy Now Button Graphics for eCommerce Websites [...]
  • Subscription Button Graphics for eCommerce Websites [...]
  • Adding PayPal Payment Buttons to Your WordPress Sidebar Ea [...]

Comment & Socialize

  • @Rob, We have just released ...
    - admin
  • I installed the plugin a co ...
    - Rob
  • @Sebastian, We've released ...
    - admin
  • I've used this plugin on a ...
    - Sebastian Djupsjöbacka
  • @John, this plugin doesn't ...
    - admin

Check out our solutions

View our WordPress plugin collection and start using them on your site.

Our WordPress Solutions

Footer

Company

  • About
  • Privacy Policy
  • Terms and Conditions
  • Affiliate Login

Top WordPress Plugins

  • Simple Shopping Cart
  • PayPal Donations
  • WP Express Checkout
  • WP eStore
  • WP eMember

Blogging Tips

  • How to Start a Blog
  • Selecting a Good Domain
  • Cheap WP Hosting
  • WP Video Tutorials
  • Simple SEO Tips

Search


Keep In Touch

Copyright © 2025 | Tips and Tricks HQ