Split Testing on Your WordPress Site Using Google Website Optimizer

Since we published the Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue article, a few readers have asked us to provide a step by step guide on how to setup split testing on a WordPress powered site. Google website optimizer is probably the best tool out there for setting up split testing.

In this article we have included a PDF file with step by step guide on how to setup split testing using Google Website Optimizer and a WordPress plugin.

Click on the following link to open the PDF file:

I hope this helps you easily setup split testing for your products on your WordPress powered site.

Comments (12 responses)

  1. admin says:

    @Andriana, the plugin is suppose to split your traffic and send 50% (approximately) to one version of the landing page and the rest to the other version of the landing page.

  2. Andriana Lam says:

    I apologize for the dumb question- I’ve been looking all over for where to actually PUT the variation page for split testing- ie, I have a wordpress site and I publish the pages and posts I write correct? So if I make a variation page and publish it so that it has a URL address, won’t both pages show up on my site if someone goes to it? How do I get it so the page has a url without showing up twice on my website? Or does the plugin automatically make it so that only one page shows at a time?

    Sorry if this is a dumb question- it must be because I can’t seem to find anyone else who has asked it lol.

  3. Thanks. I found many useful tips on “Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?”. Just keep it up

  4. friv 2 says:

    This is a very good article! You did a very good job!

  5. admin says:

    Hi Paul, Yeah that plugin didn’t get updated since 2009 but it still works fine with current WordPress. We checked 3 WordPress plugins for this and found that one to be the easiest to use. The one you recommended is also good and will work just fine. Thank you for the suggestion.

  6. Paul says:

    Thanks for this hint, I wish you had written it a few months ago.

    I ended up spending hours researching how to to this and ended up using a different plug in, mainly because the one you mention had not been updated since 2009 (according to stats).

    I ended up finding GWO4WP found at http://wordpress.org/extend/plugins/gwo4wp/ which was updated last in 2011 (according to stats).

    I expect it is similar to the one you recommend and I found this one to work perfectly.

    Just some food for thought.

  7. Terry Jett says:

    Thank you very much for the useful tutorial. The PDF is very useful to save in my library, please keep them coming!

    Who the heck can go wrong with Google and WordPress combined?

  8. Davey says:

    Google website optimizer is amazing. I use this on a few of my sites, especially when I release a new product.

  9. Parker says:

    Thank you for following up with this tutorial on how to setup split testing with WordPress. After reading your other article I have been looking to setup some split testing for my sales page.

  10. Robert says:

    Great tip, I was looking into something like this for a sales page I have. This might be a good way to go.

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