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How Many Advertisements Should be Used per Page on a Website?

You are here: Home / Web Development / Blog Setup / How Many Advertisements Should be Used per Page on a Website?

Last updated: February 28, 2018





chart_icon_64Many webmasters can’t resist the temptation of putting more ad units on the web page to multiply the revenue generated from advertisements. A recent survey conducted by BurstMedia where over 4,000 web users participated revealed that:

  • Ad clutter is not tolerated by web site visitors – many web users abandon a site they believe to be cluttered.
  • Ad clutter can negatively impact a consumers’ perception of an advertiser’s product or service. 

The aim of the survey was to better understand two things:

  1. how ad clutter impacts the web users Internet experience,
  2. and its impact on their perception of advertisers.

Too Many Advertisement Units Annoy the Visitors.

Percentage of users accept that advertising will appear on a web page

47.40%



Percentage of users have low tolerance for web pages with more than two advertising units

52.60%

Ad Tolerance Chart

Out of the 52.60% of users who have low tolerance for web pages with more than two ads are divided into two categories:

Percentage of users will tolerate only a single advertisement per web page

27.30%

Percentage of users will tolerate just two advertisements per web page

25.30%

ad_tolerance_chart_2

29.9% survey respondents said that they immediately leave a site if they perceive it to be cluttered. Men seem to be more tolerant with ads. 27.5% of men said that they leave if the site is cluttered where as the number for women is 32.1%.

Too Many  Advertisements are Less Effective.

75.5% of the survey participants who do remain on the site said that they pay less attention to the advertisements making the ads less effective.

Ad Clutter Negatively Impacts the Advertiser

52.4% of the respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered.

I don’t think this survery takes into account how nicely the ads are blended into the web page with the content though. What are your tolerance level in terms of Advertisements on a web page? Do you agree with the result of this survey?

Related Posts

  • How do I Start a Blog and Make Money Online?
  • List of the Best and Must Use WordPress Plugins
  • How to Create WordPress blog posts and pages (Video Tutorial)
  • How to Install WordPress on Your Domain

Blog Setup advertisement,  advertiser,  Blog Setup,  google adsense,  Manage Ads,  Web Development,  web masters

Reader Interactions

Comments (7 responses)

  1. Tom says:
    February 18, 2013 at 10:41 am

    Hi

    I am new to this site but i found this post about how many ads are too much for a website very interesting.

    I used to use adwords but had little results so now i concentrate on increasing page rank and traffic in the hope that advertisers will seek me out instead of the other way around.

    You have made some great points and i learned a lot, thanks i’ll use what you’ve said in my own online ventures.

    Cheers

    Tom

  2. Maria says:
    July 24, 2012 at 3:05 am

    I’m gonna try rearranging how the ads appear and reducing the number of ads posted. See if that works. Thanks!

  3. John says:
    June 30, 2012 at 10:19 pm

    Thanks! I am going to remove my ads immediately. I don’t even earn that much…

  4. Anthony says:
    December 29, 2011 at 7:09 pm

    Good blog and useful information. I will take on board your advice and I will remove some of my adds immediately.

  5. [email protected] To Make Money Online says:
    July 26, 2010 at 10:01 am

    I agree with the opinion say don’t fill your web pages with more than 2-3 adsense units ,this help your visitors to navigate your page .
    some tips may help in doing that:
    1- add one adsense unit in the upper place of your page and the other between the title of the post and body ..this get high CTR
    2- choose large unit this get the highest CTR (click through ratio)

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