Many webmasters can’t resist the temptation of putting more ad units on the web page to multiply the revenue generated from advertisements. A recent survey conducted by BurstMedia where over 4,000 web users participated revealed that:
- Ad clutter is not tolerated by web site visitors – many web users abandon a site they believe to be cluttered.
- Ad clutter can negatively impact a consumers’ perception of an advertiser’s product or service.
The aim of the survey was to better understand two things:
- how ad clutter impacts the web users Internet experience,
- and its impact on their perception of advertisers.
Too Many Advertisement Units Annoy the Visitors.
|
Percentage of users accept that advertising will appear on a web page |
47.40% |
|
Percentage of users have low tolerance for web pages with more than two advertising units |
52.60% |
Out of the 52.60% of users who have low tolerance for web pages with more than two ads are divided into two categories:
|
Percentage of users will tolerate only a single advertisement per web page |
27.30% |
|
Percentage of users will tolerate just two advertisements per web page |
25.30% |
29.9% survey respondents said that they immediately leave a site if they perceive it to be cluttered. Men seem to be more tolerant with ads. 27.5% of men said that they leave if the site is cluttered where as the number for women is 32.1%.
Too Many Advertisements are Less Effective.
75.5% of the survey participants who do remain on the site said that they pay less attention to the advertisements making the ads less effective.
Ad Clutter Negatively Impacts the Advertiser
52.4% of the respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered.
I don’t think this survery takes into account how nicely the ads are blended into the web page with the content though. What are your tolerance level in terms of Advertisements on a web page? Do you agree with the result of this survey?
Hi
I am new to this site but i found this post about how many ads are too much for a website very interesting.
I used to use adwords but had little results so now i concentrate on increasing page rank and traffic in the hope that advertisers will seek me out instead of the other way around.
You have made some great points and i learned a lot, thanks i’ll use what you’ve said in my own online ventures.
Cheers
Tom
I’m gonna try rearranging how the ads appear and reducing the number of ads posted. See if that works. Thanks!
Thanks! I am going to remove my ads immediately. I don’t even earn that much…
Good blog and useful information. I will take on board your advice and I will remove some of my adds immediately.
I agree with the opinion say don’t fill your web pages with more than 2-3 adsense units ,this help your visitors to navigate your page .
some tips may help in doing that:
1- add one adsense unit in the upper place of your page and the other between the title of the post and body ..this get high CTR
2- choose large unit this get the highest CTR (click through ratio)