Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
How to Get the Most Out of Google AdWords For 2015
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015
Which CPM ad Network to Use for a Relatively New Blog
One of my readers asked me the following question regarding CPM ad network and I thought I would write an article on it: "What CPM ad network would you suggest for a relatively new Blog that doesn't have a lot of traffic?" Before I answer the question and reveal what I use myself, I would like … [Read more...] about Which CPM ad Network to Use for a Relatively New Blog
How Many Advertisements Should be Used per Page on a Website?
Many webmasters can't resist the temptation of putting more ad units on the web page to multiply the revenue generated from advertisements. A recent survey conducted by BurstMedia where over 4,000 web users participated revealed that: Ad clutter is not tolerated by web site visitors – many web … [Read more...] about How Many Advertisements Should be Used per Page on a Website?
Manage Your WordPress Web Ads Easily
If you are looking for a plugin/tool to manage all your WordPress website ads easily then read on. This is a tip for the website owners to make their "managing web ads life" easy by using a good platform/solution. WP125 Plugin The WP125 plugin offers easy management of 125x125 ads on your blog. … [Read more...] about Manage Your WordPress Web Ads Easily