7 Proven Ways to Create Powerful Headlines for Your Content

You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as well. It makes your readers […]

How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write. But is your hard work really worth it? Is anyone reading your content? According to Hubspot, more than 60% of readers never read more than […]

What Is Customer Loyalty Worth?

Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To a lot of retailers […]

Forget CTR. Build an AdWords Campaign To Convert

This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your click through rate is and discounted the fact […]

Why Is The Life Time Value of My Customers Important?

Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and […]

Your Top Tips For The One Person Marketing Department

Regardless of what the economy is doing, Any CEO’s worth their salt are always looking for ways to get more value for their dollar and strengthen the bottom line. If your company has been burned by the 20 something that you hired because they were a friend of the family or they sounded smarter than […]

Return of the Purple Cow

Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you […]

7 Steps to Stand Out from the Competition

In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything less, and they’re happy to vote with their feet and their wallets. […]

How to Get the Most Out of Google AdWords For 2015

Some would say if you’re just now looking to best practices for 2015, then you’re behind the trend and behind your competition. But it’s better late than never. Who knows? Maybe your competitors are just as busy as you and haven’t found time to get up to speed with online marketing. I run into it […]

Creating Content, Establishing Blog and, Site Optimization

This is a follow up article for the How do I Start a Blog and Make Money series that we have been publishing on this blog to help the newbie’s get started with a blog. Hey there, Richard from richardsalingmarketing here again. So you want to blog and tell the world what you think because […]