Securing your membership website not only protects your sensitive information but also that of your members. A secure site is more likely to earn the trust of potential members and in turn can increase your revenue. Even if you do not believe your membership site is worthy of hacker attempts, … [Read more...] about 7 Tips for Securing Your Membership Site
You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as … [Read more...] about 7 Proven Ways to Create Powerful Headlines for Your Content
Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write. But is your hard work really worth it? Is anyone reading your content? According to Hubspot, more than 60% of readers never … [Read more...] about How To Increase the Consumption of Your Blog Content
Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To … [Read more...] about What Is Customer Loyalty Worth?
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and … [Read more...] about Why Is The Life Time Value of My Customers Important?
Regardless of what the economy is doing, Any CEO’s worth their salt are always looking for ways to get more value for their dollar and strengthen the bottom line. If your company has been burned by the 20 something that you hired because they were a friend of the family or they sounded smarter than … [Read more...] about Your Top Tips For The One Person Marketing Department
Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you were on the truck headed for the … [Read more...] about Return of the Purple Cow
In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything … [Read more...] about 7 Steps to Stand Out from the Competition
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015