Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
How to Select Keywords For Google AdWords
Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords. A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right? If … [Read more...] about How to Select Keywords For Google AdWords
How to Get the Most Out of Google AdWords For 2015
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015
A Beginner’s Guide to Google AdSense
Sure, affiliate marketing is an excellent way to monetize a web site or blog. It has the amazing benefit of not requiring stock, and in many cases it's a set and forget strategy. Often though, many affiliates, including myself, will also run Google AdSense on their web sites. Adsense is a nice … [Read more...] about A Beginner’s Guide to Google AdSense
Choosing The Right Keywords For Your Ad Campaigns (Part 2)
In part 1 of this article series your were introduced to the important and elementary aspects of keyword research and how they apply to your ad campaigns. We also outlined the various keyword match types and their different behaviours when applied to a search engine query. In this article we’ll … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 2)
Choosing The Right Keywords For Your Ad Campaigns (Part 1)
If you are thinking of using an ad campaign such as AdWords to help boost your business’s bottom line then you should be aware that there is nothing more essential to an AdWords or any other type of online ad campaign than your keywords. It doesn’t matter whether you’re bidding on search terms or … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 1)
Recap of Google AdWords Basics – Improve Your Ad Performance
Meet David. David is 28, he recently started an online T-Shirt selling business. He was looking for ways to promote his site to increase sales. Everyone told him to sign-up for a Google AdWords account and use it to advertise his products online. So David signed up for an AdWords account and created … [Read more...] about Recap of Google AdWords Basics – Improve Your Ad Performance
Improve Your Daily Productivity, 7 Must use Google Products!
Google has already won the search engine war. Everyone already knows that online search means Google. But many of us don't know or haven't explored some of the many cool products Google has beside its search engine. If used correctly, some of these products can significantly improve our day to day … [Read more...] about Improve Your Daily Productivity, 7 Must use Google Products!