AMP Boot Camp: Making Your WordPress Site AMP-Only

AMP, or Accelerated Mobile Pages, is meant to be displayed on mobile devices that often lack in the powerful hardware of the desktop computer. AMP pages are marked up in a special way, and keep speed in mind. They limit the tags that can be used, and feature a rule set of which can be […]

Write High Converting Product Descriptions for Your eCommerce Store

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by […]

7 Proven Ways to Create Powerful Headlines for Your Content

You’ve seen the “STOP” and “SLOW DOWN” signs on your local highways, right? Even if you’re driving at 100 kph, you read them and obediently follow the instructions. You hardly ever miss them because they’re in your face with a clear message. That’s exactly what a magnetic headline does as well. It makes your readers […]

How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write. But is your hard work really worth it? Is anyone reading your content? According to Hubspot, more than 60% of readers never read more than […]

The AdWords Bidding Strategy for Faster ROI

Hello again. Since I’ve been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American AdWords Agency Support […]

A Guide To Using Pinterest for Ecommerce Marketing

Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you’ve been ignoring Pinterest until now, here are a few stats to get you thinking. Pinterest has more than […]

What is the Value of a Domain Name?

So, what is a domain name worth? The answer that I have to this question, largely goes against the mainstream conversation of valuating a domain. In fact, I don’t even think that the answer needs to be long and drawn out. It’s simple. Call it a cop out response, but the answer is simply: a […]

How To Generate Leads Online Without Spending Money

No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy. However, most people believe that online lead generation requires a lot of money. While this is […]

7 Creative Email List Bribes That will Rapidly Grow Your Email List

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. If you’re planning to establish an online business, or generate leads from an online source for a brick and mortar business, you need to […]

Are You There in The Zero Moment of Decision?

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that we use and those which want us to use them. […]