Are You There in The Zero Moment of Decision?

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that we use and those which want us to use them. […]

What Is Customer Loyalty Worth?

Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To a lot of retailers […]

How to Create a Digital Product That Your Readers Would Love to Pay For

Selling digital products is one of the most profitable ways of making money from your blog. As compared to freelancing and consultancy business, creating products like eBooks, video tutorials, email courses and webinars, initially requires more time. But once the product is ready to sell, it can generate a regular stream of passive income that […]

Return of the Purple Cow

Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you […]

7 Steps to Stand Out from the Competition

In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything less, and they’re happy to vote with their feet and their wallets. […]

What Can Rudolph the Red-Nosed Reindeer Teach You About Your Online Business? Plenty

The holidays are upon us and while we have to maintain our online business presence during the festivities, it’s OK to take breaks. Specifically, who can resist (whether we have children or not) watching fun holiday movies? In fact, many of their themes can actually be applied by us, giving us insights and success lessons […]

Online Business Idea: Niche Geo Targeted Classifieds Newspaper

I have an idea that I have been brewing around in my head for some time and it just came to completion in the later stages of my sleep this morning. It’s a strange thing but that’s how things come to me, often during sleep. If I had the appropriate staff I would implement this […]

Tips to Increase Creativity and Productivity for Online Success

The Internet and the way people do business and communicate with each other has immensely shattered the traditional notions of employment and how information and knowledge is disseminated, shared and absorbed. Not much more than 10 years ago it was a universally accepted truth for most people that if you wanted to get anywhere in […]

Importance of Ethics for Your Online Success

The internet offers a huge amount of benefits to those who wish to take the time to build a business or offer something creative to share with the rest of the world. The qualities about online businesses which attracts the most people is the flexibility of lifestyle and the prospect of making a very good […]