Customizing the Payment Button Styles of the Stripe Payments Plugin

In this tutorial I am going to show you how you can customize the payment button styles of the Stripe Payments plugin. You can customize your button styling using “class” parameter of the shortcode. If it’s omitted, your button will retain the default style provided by Stripe: [accept_stripe_payment name=”Test Digital Item” price=”25″ url=”http://example.com/downloads/my-script.zip” button_text=”Buy Now”] […]

Write High Converting Product Descriptions for Your eCommerce Store

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by […]

A Guide To Using Pinterest for Ecommerce Marketing

Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you’ve been ignoring Pinterest until now, here are a few stats to get you thinking. Pinterest has more than […]

Are You There in The Zero Moment of Decision?

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that we use and those which want us to use them. […]

Why Is The Life Time Value of My Customers Important?

Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and […]

9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store

With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share information about them on Facebook, makes […]

How To Attract Customers To Your WordPress e-Commerce Store

Starting an e-Commerce website has become much easier thanks to WordPress. Businesses all over the world are using different WordPress e-Commerce plugins to set up fully functional online stores. However, setting up an e-Commerce website is just one part of the equation. You also need to devise a traffic generation strategy that can create a […]

How to Create an Online Store in Minutes with WordPress Simple Paypal Shopping Cart

WordPress has become well known as a platform that has great eCommerce support. I have tested dozens of WordPress plugins that allow you to turn your website into a fully functional online store Many eCommerce plugins are sometimes overcomplicated due to the number of features they include, however there are simpler solutions available. One of […]

How to Setup Regional Sales Tax in Your PayPal Account

When running a web store and using PayPal as the payment processor, you can easily set it up so that PayPal will add the sales tax to the final amount (and optionally to the shipping amount as well) during checkout. In a standard (perhaps traditional) PayPal transaction, the buyer will choose their items, and then […]