Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that … [Read more...] about Are You There in The Zero Moment of Decision?
Generate Income from Your Content Passively with Amazon, AdSense, and Donations
As someone that generates a portion of my income passively online, by sharing content, I am always interested in different monetization approaches. I am not referring to the "get paid to" model where one is trading time for a finite amount of money. I am also not referring to selling products and … [Read more...] about Generate Income from Your Content Passively with Amazon, AdSense, and Donations
Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts
My definition of niche: a tightly focused web site, on a very specific topic. But for some over-thinkers, they might create 184 niche sites. No need. While a niche site does have its advantages, some people that are just bounding with ideas, do not want to manage multiple sites, but still want to … [Read more...] about Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts
How To Ensure That Your Blog Is Never Penalized By Google
Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, … [Read more...] about How To Ensure That Your Blog Is Never Penalized By Google
What Is Customer Loyalty Worth?
Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To … [Read more...] about What Is Customer Loyalty Worth?
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
Why Is The Life Time Value of My Customers Important?
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and … [Read more...] about Why Is The Life Time Value of My Customers Important?
7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full potential. … [Read more...] about 7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store
With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share … [Read more...] about 9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store