Customizing the Payment Button Styles of the Stripe Payments Plugin

In this tutorial I am going to show you how you can customize the payment button styles of the Stripe Payments plugin. You can customize your button styling using “class” parameter of the shortcode. If it’s omitted, your button will retain the default style provided by Stripe: [accept_stripe_payment name=”Test Digital Item” price=”25″ url=”” button_text=”Buy Now”] […]

Write High Converting Product Descriptions for Your eCommerce Store

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by […]

The AdWords Bidding Strategy for Faster ROI

Hello again. Since I’ve been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American AdWords Agency Support […]

A Guide To Using Pinterest for Ecommerce Marketing

Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you’ve been ignoring Pinterest until now, here are a few stats to get you thinking. Pinterest has more than […]

Are You There in The Zero Moment of Decision?

Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that we use and those which want us to use them. […]

ReMarketing and Affinity Lists for Increased Relevance and Sales

Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing vs retargeting, […]

Why Is The Life Time Value of My Customers Important?

Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and […]

Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?

If you sell products from your website then you probably ask yourself this question a lot. Few of my users have asked the following question in slightly different shape or form many times, so I decided to share some of my own experiences and results from my own tests which might help some of you: I […]