The days of hard copy invoices are slowly dwindling away and with advances in technology, online payment platforms such as PayPal are now offering their users the ability to create and send invoices. The PayPal invoicing feature, that comes as standard with all PayPal business accounts allows … [Read more...] about Creating Invoices Using PayPal for Your Business
In this tutorial I am going to show you how you can customize the payment button styles of the Stripe Payments plugin. You can customize your button styling using "class" parameter of the shortcode. If it’s omitted, your button will retain the default style provided by … [Read more...] about Customizing the Payment Button Styles of the Stripe Payments Plugin
This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by … [Read more...] about Write High Converting Product Descriptions for Your eCommerce Store
Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you've been ignoring Pinterest until now, … [Read more...] about A Guide To Using Pinterest for Ecommerce Marketing
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands that … [Read more...] about Are You There in The Zero Moment of Decision?
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about remarketing … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and … [Read more...] about Why Is The Life Time Value of My Customers Important?
If you sell products from your website then you probably ask yourself this question a lot. Few of my users have asked the following question in slightly different shape or form many times, so I decided to share some of my own experiences and results from my own tests which might help some of … [Read more...] about Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?