How To Ensure That Your Blog Is Never Penalized By Google

Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, you need to make sure that all your SEO activities […]

Forget CTR. Build an AdWords Campaign To Convert

This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your click through rate is and discounted the fact […]

7 Ways You Can Use Google Analytics To Power Your Marketing Efforts

Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full potential. Studies indicate that almost 80% of ecommerce retailers use Google Analytics incorrectly. […]

How to Select Keywords For Google AdWords

Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords. A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, right? If […]

Creating Content, Establishing Blog and, Site Optimization

This is a follow up article for the How do I Start a Blog and Make Money series that we have been publishing on this blog to help the newbie’s get started with a blog. Hey there, Richard from richardsalingmarketing here again. So you want to blog and tell the world what you think because […]

Top 10 SEO Tools and Add-ons for Your Online Business

The phrase SEO tool is an umbrella term that includes any piece of software or service which can: help you improve your website’s visibility build a credible online brand garner strategic and competitive intelligence research keywords and links track social media performance create better content and grow your website Because of this, SEO tools are […]

6 Simple Strategies to Get Blog Posts Indexed by Google Quickly

In this article I offer some tips for writing blog posts that are geared up for search engine traffic, and that are written to be shared in the social web. For the example, I will be walking through how I create a real post for a high authority health web site. I will also be […]

Disavow Links Tool: Are Your Back-links Negatively Affecting Your Ranking?

Many sites recently suffered a big demotion in terms of Google ranking, and consequently the amount of organic traffic they receive, due to one of the Google Panda updates. Was your site one of them? Well if it was it was probably due to a few reasons, one of which may have been due to […]

A Short All-You-Need Guide to Keyword Density

Whether the question is about quality on-page SEO or about the requirement of the keyword(s) in the article, keyword density does matter. From top successful bloggers to newbie bloggers, keyword density is always a topic to discuss about. If you’re not really familiar with the term at all, here’s a small definition. What Is Keyword […]

How the Latest Google Algorithm Penguin Update will Affect You

On April 24th 2012 Matt Cutts, the head of the webspam team at Google announced that there will be another algorithm change to the Google search engine. This latest update has been named “Penguin” and the main objective of the change is to specifically target webspam. To quote Matt’s words: “The change will decrease rankings […]