Tips and Tricks WP eCommerce

eCommerce Solution for WordPress Blog

Stylish Product Display Options for WP eStore

This page has a list of all the different pre-configured product display templates and styles that you can use to display your products when using the WP eStore plugin.

Note: You are not restricted to using one of these product displays if they don’t suit your needs. You can design your own product display in a WordPress post or page then use eStore’s simple “Buy” button (there are shortcodes to embed plain buttons on a post or page) to facilitate the purchase of the product (very helpful when designing an optimized sales/landing page).

Stylish Product Display 1 (Fancy 1)

Demo 1 and Demo 2
Demo 1 and Demo 2
This is a test description. This description is here to show how the description of this product looks like. You can insert plain HTML in this field too. Some more text to fill the shopping cart product description.
Available Qty: 30
Price: $15.99

Stylish Product Display 2 (Fancy 2)

Test Product For Fancy Display
Test Product For Fancy Display
Some test description of the product to show how this description field looks like. You can insert plain HTML in this field too. Some more description of the product goes here. Damn! This product display looks good.
Price: $59.95

Stylish Product Display 3 (Fancy 3)

Test Product For Fancy Display
Price: $59.95

Stylish Product Display 4 (Fancy 4)

Fancy Display Test
Price: $29.95
View Details
Some test description of the product to show how this description field looks like. You can insert plain HTML in this field too. Some more description of the product goes here. Damn! This product display looks good.

Stylish Product Display 5 (Fancy 5)

Fancy Display Test
Some test description of the product to show how this description field looks like. You can insert plain HTML in this field too. Some more description of the product goes here. Damn! This product display looks good.
Price: $29.95
Details

Stylish Product Display 6 (Fancy 6)

Price: $59.95
Test Product For Fancy Display

Stylish Product Display 7 (Fancy 7)

If you wanted to show a very simple and plain product display with name, price and the purchase button then this template will come in handy. This display can be useful for users selling mp3/music/audio files too. Below is an example of how this template looks like:

fancy7-product-display-template-example

Stylish Product Display 8 (Fancy 8 )

Below is an example of how the fancy 8 product display template looks like. This display template is useful for audio/music/mp3 file sellers.

estore-fancy8-product-display-example

Stylish Product Display 9 (Fancy 9)

Fancy Display Test 2
Price: $37.00
Some test description of the product to show how this description field looks like. You can insert plain HTML in this field too.

If you don’t specify a description for a product then this display will become a very compact one with just name, price and a buy button.

Stylish Product Display 10 (Fancy 10)

Fancy Display Test 3
Fancy Display Test 3
This is another test product to show how the fancy display looks like. This product has multiple images which are shown below the main thumbnail image. You can insert plain HTML in this description area too.
Price: $37.00
Price: $29.95

Fancy10 is a lot similar to the popular Fancy1 display except it has a section to show the additional images below the main thumbnail. The images will show in a lightbox when clicked. The default Add to Cart button has a nice elegant style too. You can still use a custom button image for the “Add to Cart” button just like any other displays.

Stylish Product Display 11 (Fancy 11)

Fancy Display Test Product Four
Fancy Display Test Product Four
$49.95$39.95

Stylish Product Display 12 (Fancy 12)

This one is just like fancy 8 template but it uses our compact audio player plugin for the audio file preview. Below is an example of how this display template looks like:

fancy 12 product display template

Stylish Product Display 13 (Fancy 13)

Here is an example of how this display template looks like:

fancy 13 product display template example

Stylish Product Display 14 (Fancy 14)

Here is an example of how this display template looks like:

fancy14-display-template-sample

Stylish Product Display 15 (Fancy 15)

Here is an example of this display template:

estore-fancy-15-product-display-template-example

This is a very compact product display template that only has the product thumbnail image and the product name. This display template can be very helpful when you want to show a product on your sidebar or footer area (where you don’t have a lot of space). If you fill out the “Product details page” field of the product then the name will be linked to that page.

Here is an example of how it looks like when you stack a few products using this display template on your sidebar:

estore-fancy-15-product-display-template-example-stacked

Stylish Product Display 16 (Fancy 16)

This template doesn’t use any product image thumbnail in the template. So this one should be good for users who don’t want to use an image for their product(s).

Below is an example of how this display template looks like:

estore-fancy-16-product-display-template-example

Stylish Product Display 17 (Fancy 17)

This template uses just the thumbnail image, product name and the add to cart button. It it good for using in a grid display layout.

The following screenshot is an example of how this template looks like:

estore-fancy-17-product-display-template-example

Stylish Product Display 18 (Fancy 18)

This template uses a vertical/portrait thumbnail size so it will be useful if you use a vertical image for your product.

The following screenshot is an example of how this template looks like:

estore-fancy-18-product-display-template

How to Use the Stylish Product Display Templates

To display a product in any of the above styles you simply have to use a Shortcode (to display it on a post or page) or use a line of PHP code (to display it from your theme files e.g. footer.php). All the available shortcodes and PHP function references can be found here.

WP eStore Quick Setup and Usage Video Tutorial

You should watch all the following video tutorials to familiarize yourself with the basic functionality of the WP eStore plugin.

1. WP eStore Installation

2. WP eStore Quick Setup, Product Creation and Basic Testing

Miscellaneous Basic eStore Tutorials

A. WP eStore Settings Configuration

B. How to Configure a Product

C. Display a Product on a Post or Page

D. How to Use Product Display Templates

E. Using a Link To Sell Your Item

F. Creating a PayPal Buy Now Button Using eStore

G. Creating a PayPal Subscription Button Using eStore

H. Creating a PayPal Donation Button Using WP eStore

Hide a Page from The Navigation Menu

You can follow the navigation menu customization tutorial to learn how you can customize your navigation menu.

If you want to see more video tutorials then please leave your suggestion in the comment section below.

WP eStore Shortcodes and Functions Reference

This page has all the available Shortcodes and PHP functions that you can use to create various buy buttons, download buttons, shopping carts, product details etc. in various ways. Read through the list of shortcodes so you know all the product selling power you have when using this plugin.

If you are using the block editor, you can copy and paste any shortcode into a standard text or shortcode block.

WP eStore Standard Shortcodes List

The following PDF file has a list of all the standard shortcodes available in the WP eStore core plugin.

See the following section (Extra Shortcodes) for additional eStore shortcodes.

Extra Shortcodes Addon

Some people just like to go nuts with WordPress shortcodes and there is nothing wrong with that :). So if you are not satisfied with the default set of shortcodes that come with the WP eStore plugin then download and install the “Extra WP eStore Shortcodes” addon plugin and you will have access to many more cool shortcodes.

First, check the list of shortcodes and other functions that will be available to you when you use the extra shortcodes addon plugin from the PDF file below:

If you see a shortcode that you want to use then download the extra shortcodes addon from the addon download area of our customer only support forum

Feel free to make a suggestions for shortcodes that you need and we will try to add it in.

Available Email Merge Tags

The following tags can be used in the “Email Body” of the email that is sent out after a purchase (the tags will be replaced with the value dynamically):

  • {first_name} – First name of the buyer
  • {last_name} – Last name of the buyer
  • {payer_email}- Buyer email address
  • {product_details} – Lists the item name (with variation), quantity, currency and price of every purchased item.
  • {product_details_tax_inclusive} - Lists the item name (with variation), quantity, currency and price of every purchased item (tax inclusive).
  • {product_name} – Name of the purchased products (comma separated)
  • {product_link} – List of purchased products and corresponding encrypted download links for the products.
  • {product_link_digital_items_only} – List of purchased digital items with encrypted download links (The item is only listed if the product has a downloadable file)
  • {product_price} – Price of the purchased products (comma separated)
  • {product_id} – Product IDs of the purchased products (comma separated)
  • {download_life} – Duration the download links are valid for.
  • {shipping_info} – Buyer’s shipping address
  • {shipping_option_selected} – The selected shipping variation for the transaction
  • {store_pickup} – If store pickup option is used, then it shows “yes” or “no”
  • {product_specific_instructions} – Add the product specific instructions (e.g password for a PDF file) specified in the product to the email body.
  • {purchase_date} – The date of the purchase.
  • {transaction_id} – The unique transaction ID of the purchase.
  • {purchase_amt} – The amount paid for the current transaction.
  • {total_tax} – Total tax amount for this transaction.
  • {total_shipping} – Total shipping amount for this transaction.
  • {total_minus_total_tax} – The total amount minus the total tax.
  • {total_minus_tax_and_shipping} - The total amount minus the tax and shipping.
  • {coupon_code} – The coupon code that was used in the transaction.
  • {discount_amount} – Shows the discount amount.
  • {counter} - A numeric counter. Each time you make a sale this counter goes up by 1.
  • {ip_address} – Shows the customer’s IP address.

WordPress eStore Plugin Features

The main features of the WP eStore Plugin are listed below:

WP eStore will help you with the following:

  • Get rid of any ongoing subscriptions you may have with a 3rd party site for your eCommerce needs
  • We don’t charge you for future plugin updates. So you will be able to get newer versions of the plugin for free.
  • Get rid of any heavyweight, bloated and site performance impacting e-Commerce software from your site
  • Use a plugin that is always kept upto date to work with the current version of WordPress (this way you won’t get stuck with a plugin that stops working after a WordPress upgrade)
  • Get a response from professional developers if you face an issue with the plugin (we won’t sell you a product then disappear)

Digital Product Delivery

  • Automatic instant digital product delivery. Upon payment the buyer receives a product download link in the email and also on the post-payment return page (eg. a Thank You page)
  • Encrypted Product download link (The buyer always receives an encrypted product download link which means the actual link to the product always remains secret)
  • Automatic Link Expiration (The encrypted link the buyer receives also gets expired after a configurable amount of time (eg. 12 hours) so the link doesn’t get passed around)
  • Ability to limit the number of downloads per link. An encrypted download link will automatically expire after a specified number of downloads (eg. 3 times) if this option is used
  • Ability to offer multiple file downloads per product
  • Allow your customers to redownload the digital files that they purchased
  • Ability to dispatch a serial number or license key (from a pool of pre-configured keys/numbers) to your customer upon purchase of a product
  • Variation control for digital product (digital delivery of different files depending on the selection)
  • You can also host your digital files at a non-web-accessible URL of your server such as “/home/var/digital_products/myproduct.zip”. WP eStore will be able to feed this file to your customers via an encrypted download link
  • Ability to automatically shorten the encrypted download URL using Google’s free URL shortener (this makes a complex URL look nice and tidy)
  • You (the admin) can re-generate encrypted download links manually for a digital product and send it to the buyer (useful when a buyer misses a download link)
  • Product Specific Instructions for the buyer. This option is useful when you need to give your customer some specific instruction that applies only to that product
  • Ability to offer a “Squeeze Page” type form (This allows the site visitors to download a free digital product after they fill in their name and email address. This can be used for email list building). See example
  • Ability to create download now buttons to serve free downloads to your users using the encrypted download system
  • Option to create free encrypted download now buttons (for downloadable items) using a simple link
  • You can let your customers see their purchase history

Security

  • WP eStore is PCI compliant.
  • You don’t need to have a SSL certificate to use WP eStore plugin
  • WP eStore easily works with your secure SSL (https) pages if you want to use a SSL certificate on your website
  • Automatic Instant Payment Notification (IPN) validation (The IPN sent from PayPal is validated against your products database and with PayPal, before the product download link is sent to the buyer. This stops anyone trying to scam the system by sending a fake IPN)
  • Automatic post payment product details verification. This stops anyone from trying to scam you by changing the product price or currency on the webpage by injecting queries into the form (learn more)
  • Product downloads are always delivered via encrypted download links
  • Keeps the true location of your digital asset hidden. This ensures the security of your digital asset

Lots of Free Addons

Amazon S3 Integration

  • Can be integrated with Amazon S3 so that the downloadable files can be stored on your Amazon S3 account and served via secure encrypted download
  • This method can be used to protect the digital items that you are selling or to protect the downloadable files that you are offering to your members (if you have created a membership site)
  • This option can be really good if you have an overcrowded shared hosting and you have a limited memory allowance on your server

Pay Per View Content

  • Simple Pay Per View Content Protection. Instant delivery of pay per view content, the true URL of the page where the content is embedded (e.g. a steaming video) does not get revealed
  • The link can be configured so it redirects the buyer to a web page instead of giving them a download (useful when you want to redirect the buyer to a web page which contains streaming videos for example)

Support

  • Free lifetime plugin updates. Please see the following post on how updates are handled
  • Free technical support for our plugin. Please see our support site to find out the available support options
  • Use the plugin on all of your sites (the sites that you own and operate)

Payment Related

  • Ability to use “Add to Cart”, “Buy Now” or “Subscription” type buttons
  • Ability to setup PayPal Donate buttons to accept donation for a cause
  • Ability to setup Subscription/Recurring payment via PayPal. Configure a “Subscription” button for any type of subscription payment. (See demo)
  • Ability to setup “Buy Now” type buttons with different PayPal email addresses (per button basis). Useful on a multi-author blog where different authors can setup “Buy Now” buttons with their products and get the money directly into their PayPal account after a sale
  • Allow customers to specify a product price (learn more).
  • Option to specify a PayPal checkout page style
  • Multiple Payment Gateways. Customers can pay via PayPal, 2Checkout, Authorize.net or a manual/offline process (learn more)
  • Option to add more payment gateways if you need via a premium gateway bundle addon

Currency and Language

  • Accept money in your preferred currency (Can be configured to accept money in any currency that is supported by PayPal or the payment gateway in use)
  • Ability to configure a secondary currency that can be used to display the equivalent price of the products in that currency (this is for display purpose only, the transaction takes place in the primary currency of your store).
  • Any texts or messages that your visitors can see, can be customized through the language file
  • Some language files for the commonly used languages are already included but others can be added upon request
  • You can customize the price currency display format (useful for European users)

Shopping Cart Related

  • Ability to specify a minimum checkout amount (example: only allow customers to checkout if the cart sub total value is more than $50.00)
  • Ability to specify a maximum checkout amount limit (example: do not allow customers to checkout if the cart sub total value is more than $500.00)
  • Ability to specify a per customer item quantity limit (example: only allow a customer to purchase a maximum of one copy of an item)
  • Ability to allow your customers to save their shopping cart so that it can be retrieved at a later time
  • Set an automatic redirection to the checkout page once a customer adds an item to the shopping cart
  • Hide the quantity field in the shopping cart (can be useful when selling only digital items)
  • Optionally display a continue shopping link in the shopping cart
  • Ability to specify a custom image that is displayed when the shopping cart is empty
  • Ability to add a product to the shopping cart on your site via a simple text link (helpful when you want to place a buy link on facebook, twitter etc).

Setup and Design

  • Easy to use and the freedom of adding an “Add to Cart”, “Buy Now” or “Subscription” type button for a product or service anywhere on your blog (posts, pages, sidebars, header, footer)
  • Products can be configured with a thumbnail image and a description and can be displayed in a stylish way by using a shortcode. (See demo)
  • Shopping cart – session based (The shopping cart can be displayed anywhere on your blog posts, pages and sidebar)
  • All the buttons are customizable through the usage of button images and CSS
  • Easy Checkout. Simple one-click checkout through PayPal or 2Checkout or Manual Checkout
  • Sell both digital and non-digital products with this one WordPress plugin
  • WP eStore DOES NOT create any page or post automatically (I find it untidy when plugins automatically create pages). WP eStore gives you all the shortcodes that you can embed on posts or pages to get various functionality but you will have to create the pages yourself (in my opinion this gives the designer more design flexibility)
  • Products can be listed under product categories allowing for easy placement of multiple items (the items you specify for this category) on one product page. e.g. You can display all the eBooks you have for sale by placing a shortcode on the products page
  • Terms and Conditions – You have the ability to require your customers to agree to your “Terms and Conditions” before they can purchase any item
  • PayPal custom template checkout pages can be used with the eStore plugin to customize your checkout page on PayPal
  • Simple Up-selling feature (the admin can use this feature to put in some coupon codes which the customers only get after they have made a purchase)
  • Collect Customer Input. This will display a text box next to the Add to Cart button where the customer can enter special instruction for that product (eg. a Name if selling Engraving)
  • Capability to limit the quantity to be sold for a specific product (Useful when you only want to sell 50 copies of a product for example)
  • Coupon Code/Discounts Feature. Offer coupons and discounts to your customers
  • Ability to offer product specific affiliate commission when using with the WP Affiliate Program plugin
  • Can be used with PayPal’s profile based shipping for dynamic shipping calculation based on location or weight
  • Ability to use the simple shipping and tax calculation feature that comes with the plugin or use the shipping and tax settings specified in your PayPal profile
  • Option to add a shipping variation in the shopping cart
  • Ability to apply tax calculation on shipping amount
  • Option to allow customers to pickup the items from your store. The cart won’t charge shipping to customers who choose to pickup from your store

Integration Options

  • Can be integrated with the NextGen Gallery Plugin to create a Digital Photo Store from the NextGen Gallery (sell photos from your WordPress site):
  • Can be integrated with Google Analytics E-Commerce tracking (learn more)
  • Pre-integrated with the WP Affiliate Platform plugin (the affiliate plugin is not included with the eStore plugin). So, in the future if you want to use an affiliate program to boost your sales all you have to do is activate the other plugin
  • Pre-integrated with WP eMember Plugin (the eMember plugin is not included with the eStore plugin). WordPress eMember is a membership plugin that can turn your existing or new WordPress site into a membership site easily. You can also setup recurring payment via the eStore for membership payments
  • Pre-Integrated with the WP PDF Stamper: This plugin allows you to protect your eBook from being uploaded to file sharing sites. Automatically stamping the footer of your eBook with the customer’s personal details (e.g. name, email, address) upon purchase
  • Can be easily integrated with the WishList Members plugin (Create Membership a Site)
  • AWeber Integration option. customers are automatically signed up to your AWeber list for email marketing purpose
  • MailChimp Integration option. This allows your customers to be signed up automatically to MailChimp list for email marketing purpose
  • GetResponse Integration option. This allows your customers to be signed up automatically to GetResponse campaign for email marketing purpose
  • Can be integrated with iDev Affiliate software
  • Can be integrated with the Memberwing Membership plugin
  • Ability to use Google base feed for your eStore products

Miscellaneous

  • Earnings and sales charts for your products.
  • Export customers record to a CSV file.
  • Export serial keys issued to your customers to a CSV file.
  • MySQL Database driven.
  • Customer Database (When a Customer purchases an Item his/her details are stored in the database).
  • WP eStore works well with any properly coded (valid xHTML code) WordPress theme (example: Thesis Theme, Genesis Theme, Elegant Themes etc.)

Visit the WordPress eStore Plugin Page.

WordPress eStore Plugin Demo

See the power and flexibility of the WP eStore plugin by checking out the demos below.

Stylish Product Display Templates

Cool Test Product
Cool Test Product
This is a test description for this dummy product. This description is here to show how the description of this product looks like. You can insert plain HTML in this field too. Some more example text to fill the shopping cart product description.
Available Qty: 200
Price: $15.99

Your products can be displayed like the one above or the ones below by using a simple shortcode anywhere on your site (all the available stylish product display templates are listed here).

Demo Engraving
Demo Engraving
A product that requires instructions from customer. The customer can add text in the "Instruction" text box below
Price: $10.00
Instructions:
Demo Photo
Demo Photo
A product with variation control. Variation control allows the customer to choose the variation that they want to purchase.
Price: $50.00
Size :
Resolution :

Feel free to hit the Add to Cart buttons to see how the shopping cart looks and works.

Fancy Display Test
Some test description of the product to show how this description field looks like. You can insert plain HTML in this field too. Some more description of the product goes here. Damn! This product display looks good.
Price: $29.95
Details

Collect Subscription/Recurring Payments

You can create subscription type buttons with eStore to collect recurring payments from your customers.

The following demo subscription product charges the customer $29.95 USD for the first 7 days Then $49.95 USD for each month, for 6 installments

The WP eStore plugin can be used to create any type of Subscription payment.

Test Subscription Product Two
Test Subscription Product Two
A test subscription product that charges the customer $49.95 USD each month.
Price: $49.95

Create Simple Add to Cart Buttons

You can create a simple buy button to sell your products using a shortcode for maximum design flexibility. A basic button shortcode just places the button like the one below so you can design/display the product details around it (however you want it). You can also customize the look of this button by using any custom button image (Very useful when creating a landing/sales page).

For example, I placed this basic button inside a table with some image and text to create the following display:

product image ebook selling
Demo eBook
Price: $19.50
 product image audio selling
Demo mp3 song
Price: $5.00

Create Buy Now Type Buttons

WP eStore lets you create “Buy Now” type buttons (one item quick checkout via PayPal or any other supported payment gateway). You can use these buttons anywhere on your site (very useful for landing pages).

product-image-red-cake
Demo Buy Now Button
Price: $20.00

The above ‘Buy Now’ button takes the customer directly to PayPal for Payment (Useful when you want to avoid the shopping cart system and want to provide the customer an one item, one click checkout process).

Does the buy button below look familiar to you (as seen on many sales pages)? 🙂 You can create it easily with WP eStore!

You can also use the stylish product display templates to show a nice Buy Now button on your landing page for your product. See example below:

Fancy Display Test Product Four
Fancy Display Test Product Four
$49.95$39.95

Create PayPal Donation Buttons

WP eStore plugin lets you create “PayPal Donation” buttons that you can use anywhere on your site to collect donations. Click on the following donation button (created with WP eStore) to see how it works:

Create Secure Download Buttons

You can use eStore to create secure download now buttons even for free products. This keeps the true location of the digital asset hidden.

Why do you want to hide the URL of a free product?

Sometimes you don’t want people to be able to share the URL of the item in an online forum or a webpage. This forces them to come to your site to download the item.

Build Email List On Autopilot

WP eStore can be used to build an email list by giving some product for free using a squeeze page type form. This page explains how to take advantage of this feature.

Squeeze Form Example

stylish squeeze form

Allow Your Customers to Specify a Price

You can use WP eStore to sell items where the customer can specify the price of an item/product. For example, you can specify a price for the following demo item then hit the add to cart button to see how it works:

Customer Specifies a Price Demo
Customer Specifies a Price Demo
This is a test description. This description is here to show how the description of this product looks like.
Price: $2.00
Your Price: $ 

There is a minimum amount limit of $2.00 specified for this product (this amount is customizable). So you cannot enter an amount lower than $2.00 in the above example.

Setup a Simple Pay Per View System

The following demo product demonstrates how you can setup a simple pay per view system using the WP eStore plugin.

Demo VOD content
Price: $1.00

Once the buyer clicks on the encrypted link that he receives after the payment, he will be redirected to a web page allowing the customer to watch the streaming video(s).

The true URL of the page where the content is embedded does not get revealed. So, if you try to copy and paste this URL then it will not work unless you actually make a purchase and click on the encrypted link.

Sell MP3 Music/Podcast/Audio

You can sell music/podcast/audio files with this plugin also.

Demo MP3 Audio
$5.00

Sell Photos/Images

You can use the eStore plugin to sell photos from your WordPress site. There are a few ways you can sell photos using eStore. Checkout the details of a photo selling example from this page.

Use Coupon Codes in Your Shopping Cart

WP eStore lets you create coupon/discount codes that your customers can use in the shopping cart when they purchase items on your site.

After you add some products to the shopping cart use coupon code “DEMOCOUP1” (gives a 20% discount on all items) to see how it works.

Visit the Coupon codes feature page to see more.

Shopping Cart Display Options

Unlike other shopping cart plugins, WP eStore doesn’t require you to have a specific checkout page unless you want to. The standard shopping cart is capable of letting your customers checkout from where it is being displayed (for example: the sidebar, header, footer, any post, any page etc.). This in turn help you minimize cart abandonment rate (the less hoops a customer has to jump through to do a checkout, the less the cart abandonment rate).

Customers only have to click one button to do the checkout (there is no need to fill up any forms).

The following section shows all the different types of shopping cart display options that are available for you to use on your site when using the WP eStore plugin.

1. Shopping Cart Display: Classic Option

When you add items to the cart, the following section will show the shopping cart using the classic display:

Your Shopping Cart

Shopping Cart Empty
Shopping Cart is Empty
Visit The Shop

2. Shopping Cart Display: Fancy1 Option

When you add items to the cart, the following section will show the shopping cart using the fancy1 display:

Shopping Cart Empty
Shopping Cart is Empty
Visit The Shop

3. Shopping Cart Display: Fancy2 Option

When you add items to the cart, the following section will show the shopping cart using the fancy2 display:

Shopping Cart Empty
Shopping Cart is Empty
Visit The Shop

4. Shopping Cart Display: With Product Thumbnail Option

When you add items to the cart, the following section will show the shopping cart with the product thumbnails for each item:

Shopping Cart Empty
Shopping Cart is Empty
Visit The Shop

5. Shopping Cart Display: Only When There are Items in The Cart

The shopping cart in this section is only visible if there is an item in the cart. If the cart is empty nothing will be visible in this section:

Compact Shopping Cart Display Options

WP eStore comes with a few compact shopping cart display templates. You can use these to show a compact version of the shopping cart on your sidebar.

Visit the compact cart display templates page to see more.

Other Demos

What Our Customers Have to Say About Our Products

Here are some good things that the users have been saying about our WordPress plugins. Feel free to send us your feedback via email or leave it in the comment section below.

wp-estore-testimonial-icon

Pamela Preslar

OMG! Your WordPress plugins work beautifully!

You are amazing. I’m having so much fun designing my site with your tools. My hair wants cutting and my nails need filing but I spend every moment I can working on my site. I’m going to have to get a video camera just so I have an excuse to buy Lightbox Ultimate. Actually, I’m going to just buy it as a tangible thank you.

Personalbrandingforprofit.com

If you are looking for a way to sell products or services on your blog, out of all the plugins I checked out, and believe me I checked out many; eStore, eMember and affiliate platform bundle is the simplest most user friendly easy to install plugins I’ve found for what I want to do.

Greg Salisbury

If you are seriously considering making money online but you have the following mentality then don’t bother reading the rest of my entry

I will never spend a cent in order to set up a proper business model and structure but I EXPECT everyone else in the world to somehow pay me money.

For the rest of you who have the correct mind set here is what I got to say…

If you are selling digital products and you have never tried WP eStore then you have got to give this product a go! It is simply amazing how easy it is to sell digital products with this plugin!

Oxenmine.com

Let me just say – eStore is definitely the best-est shopping cart plugin and eMember is the best-est membership plugin I found. I checked nearly EVERY SINGLE ONE.  And support – probably defines the concept of offering support to customers.

Ive been kind of blessed both with my theme seller and my plugin sellers – you are definitely the most awesomest 🙂 wordpress-angel around – Ivy.

Just trying to say thanks 🙂

People if you have detailed questions on how good the service here is – just ask at http://oxenmine.com 🙂

Ill provide the tutorial for free.

Workingartistsonline.com

Love your software for WordPress – in large part because not only do they work well, you also have accurate and easy to implement instructions. Glad I found your stuff.

Obi

I want to emphasize again that this is hands down the best shopping cart solution and one of the better combination of plugins that I have seen yet for WordPress. Worth every penny.

Ray

Wonderful, I can’t believe how well this works, simple, elegant and what a price! Works better than carts costing hundreds more. An honest man, a rarity these days. thank you

Angelo

Wow! Thank you so much. I think I have to adjust something, but the code you gave me works. The plugin is just unbelievable, and your support is great. your plugin = the best 49 dollars I’ve spent in my life!

Exceltrader

I purchased the wp estore plugin a few weeks ago I just wanted to come back here and say thanks. I have had some sales and no one has had any problems checking out and/or downloading their digital files! I use wordpress on a non apache server so I was worried that there would be issues with “url rewriting” (like I have had with other plugins that do anything with urls). There were actually no problems at all it just works perfectly for me.

The Local Landing

We found this plugin right after we commented on the Shopping Cart plugin yesterday, and it’s exactly what we needed. So you’re awesome.

Douglas Essery

Brilliant. A nice easy simple solution that works and performs as it should. Thank you for the personal !prompt! support helping getting the plug-in working.

Frosty

Really liking the plugin so far.

Rado

I am very happy with the WP eStore, WP eMember and WP Affiliate Platform already as is!

Superfish Funk

I have been away for a while and need to catch up, looks like you have been busy cooking up some amazing plugins for word press. I shall say it; www.tipsandtricks-hq.com is THE place – right now.
You are amongst the very best – if not the VERY best!

Cameron

Congratulations on a great set of plug-ins, it’s worth every penny, well done!

David

Thanks for the support! Truly the best WordPress product and Support out there!

Pete

I just wanted to say that your plugin rocks. I had spent money on the wp-ecommerce when it came out,wasted money on Gold Cart and grid, drag and drop plugins and have never, in 2 years been able to get it to function properly. For that matter, ever had a product listed.

Ive had yours for 5 days and I have had instant success…
Just goes to show that if you spend too much effort trying to add so much crap, it never runs smoothly..

Your plugin suits me. I adapt the K.I.S.S policy with it….    Keep It Simple Stupid!
Love your work.

Anthony

I just wanted to put in an unsolicited plug for this product and Amin. As a former programmer myself I know how much work went into this eStore – and it does work right out of the box, including the PayPal IPN interface which I remember took me forever to get right in perl years ago. Furthermore, when I contacted Amin about a couple of required tweaks that I noticed, he immediately fixed them and sent updates which had loads more features installed. The affiliate program works well too and also by the way makes a fantastic keyword tracker, hidden benefit. Anyway, I promise I do not know Amin from Adam but I am please to put in a good word.

Mark

I just downloaded this and within 5 minutes, I was up and running. I had been using Quick Shop in a site with about 4,000 hard-goods products. But when I switched to WP 2.91, it didn’t work anymore and the developer’s web page says that they will get around to updating when they get time!??! Reviewed eight other shopping cart apps before I found this one.

I’ve looked at all of your product pages and reviewed the requests for support comments. You are amazingly supportive. In all cases you answer quickly and in easy to understand language.

I also purchased the WP e-store app because I have another site I am developing with digital products. I have no doubt that will be just as easy.

Thank you but I have to go. I need to change the trigger text to wp_store in another 3,999 products.

Chack

I recently purchased and installed EStore. The purchase process was smooth and I got to see the plugin in action as I was buying!

As with nost WordPress plugins, installation is super simple, and after watching the videos on the support site, I was able to setup and test my first downloadable product without any hitches (after removing Bad Behavior Plugin). Worked like a charm!

This plugin is a no-brainer if you have digital products to sell. Easily beats the typical (expensive) e-commerce alternatives and from what I’ve seen of the EStore forum, the support is very good.

Great value for money!! Highly recommended!

Don’t forget to checkout some of the comments below too.

WP eStore Reviews

Checkout the following link for a list of eStore reviews.

WordPress eStore WishList (Feature Suggestions)

Tell us what you want to see in future versions of the WordPress eStore Plugin by leaving a comment in this post.

wordpress-estore-wish-list

When we look for features/functionality to implement in a future release of the WP eStore plugin we go through this page and pick the ones that we think adds more value, doesn’t make the plugin heavy and are most in need.

Features that will be Considered in a Future Release

Read the WP eStore change log to see which features have been added already.

  • Adwords conversion tracking
  • Google Analytics e-commerce tracking
  • Bitcoin payment gateway
  • Add a Link that says “Visit the shop” if the shopping cart is empty (configurable option).
  • Introduce Product Category and the option to display all products in that category.
  • Variation Control.
  • Add 2Checkout
  • Add Authorize.net gateway
  • allow manual checkout/off-line payment option
  • Ability to track coupon per transaction
  • downloadable goods can be delivered on the “Thank You” page after payment
  • Ability to take customer input for special instructions
  • Be able to automatically redirect to Checkout page after add cart
  • Add coupon code or discount feature
  • Black list email filtering option
  • Ability to sell serial keys
  • Create a Non-WordPress version
  • Add some basic sales stats
  • Add separate international Shipping Cost functionality
  • More fancy product display templates
  • Ability to offer product specific affiliate commission
  • Add an empty Cart button in the shopping cart
  • Display the product name of each product next to the encrypted link in the email
  • Implement Google Checkout option (can now be added to eStore via the payment gateway bundle)
  • Implement an optional checkbox for terms and conditions before checking out
  • Add TinyMCE buttons to the wordpress editor for plugins
  • Ability to use an image to display the empty shopping cart
  • Ability to configure a “Subscription” button for any type of subscription payment
  • Variation control for digital product (digital delivery of different files depending on the selection)
  • LightBox effect on product display images
  • Ability to insert HTML (eg. URL of a page) in the product description field
  • Ability to make a coupon code for a specific product
  • Ability to configure one time use coupons
  • Product Follow-up Messages. The plug-in automatically sends an optional second delivery message a certain number of minutes (or hours) after ordering.
  • AWeber auto responder integration
  • Infusionsoft auto responder integration
  • MailChimp auto responder integration
  • Integrates with OSI iDev Affiliate
  • Ability to link the thumbnail image to any URL
  • The upselling feature where the shopping cart shows related products below the cart
  • Add a third variation
  • Ability to POST PayPal IPN data to a external script (Can be used to integrate with the other plugins)
  • Limit download by number of download count
  • Change the look and feel of the checkout redirection page.
  • Add GetResponse inegration
  • PayPal Payment Pro Integration (can now be added to eStore via the payment gateway bundle)
  • Option to remove the Qty field from the cart
  • Investigate eWay Payment gateway (can now be added to eStore via the payment gateway bundle)
  • Ability to automatically shorten the encrypted download link using a link shortener service
  • Show a list of top/popular/best selling products (popular products widget)
  • Show a list of random products
  • Ability to specify a minimum and maximum cart amount checkout limitation value
  • Email settings for squeeze form submission emails
  • Add products via checkbox (The bulk item purchase addon can handle it)
  • Text link option for PayPal subscription product
  • Add an option to enable tax calculation on shipping amount
  • Option to show the currency symbol after the amount (for European users)
  • Add an option to create buy now text link for any gateway available in the plugin (very useful for adding a direct buy now link on the landing page of a product)

WordPress eStore Frequently Asked Questions (FAQ)

faq-icon_128

  • Is WP eStore compatible with the latest version of WordPress?

Yes, all of our plugins are kept upto date to work with the latest version of WordPress. We use our plugins on our own site, so it is in our best interest to keep the plugins upto date.

  • Are there any ongoing fees for WP eStore plugin?

No, the WP eStore plugin is a one time purchase software.

  • Why buy a premium WordPress plugin?

See the why buy a premium WordPress plugin page.

  • Is there a limit to the number of products I can have with WP eStore plugin?

No, the WP eStore plugin has no restrictions on the number of products you can have.

  • What payment gateways are available?

At the moment the WP eStore plugin has 7 payment gateways that comes with the plugin for FREE (PayPal, 2Checkout, Authorize.net, Manual, BitPay, Google Wallet, eWay Rapid 3.0).

We also have a premium addon that can be used to add a lot more payment gateways to eStore if you need. See the Payment Gateway Details page to learn more.

  • Is the eStore plugin PCI compliant?

Yes the eStore plugin is PCI Compliant.

  • What autoresponders can be integrated with WP eStore?

WP eStore currently integrates with AWeber, MailChimp, GetResponse.

  • What themes work with your plugins?

You can use any properly coded theme with our plugins. See this article for more information on what a properly coded theme is. Many of our customers use the following themes with our WordPress plugins.

    • WordPress Default Themes
    • Themes from WordPress.org Theme Repository
    • Thesis
    • Genesis
    • Headway
    • Child Themes
  • I want to sell a downloadable PDF (eBook), does your software cover PDF download and is this fully automatic? I want to leave this site on autopilot and start on a new site.

Yes, the WP eStore plugin is specifically designed to sell digital products securely on Auto-Pilot

  • Can I sell services and subscriptions with the eStore?

Yes you can sell services and subscriptions (recurring and non-recurring) with the eStore.

  • Does the WordPress eStore plugin work on a WordPress MS (Multi-Site) installation?

Yes

  • Can the plugin’s language be translated or customized?

Yes, Any of the customer visible text/messages displayed by the plugin can be translated for localization purpose.

  • Which languages are already included in the plugin?

The following languages are already included in the plugin:

  • English
  • Spanish
  • German
  • Italian
  • Dutch
  • French
  • Hebrew
  • Swedish
  • Polish
  • Serbian
  • Portuguese
  • Russian
  • Bulgarian
  • Catalan
  • Chinese
  • Norwegian
  • Czech
  • Can this plugin be used to accept paypal payment for a digital product?

Yes

  • Can the PayPal secure merchant ID be used instead of the email to receive payment?

Yes

  • Does this plugin have shopping cart functionality?

Yes

  • Can the shopping cart be added to any post, page and sidebar?

Yes

  • Does this plugin have multiple currency support?

Yes, it can be configured to accept all the currencies that are supported by the Payment Gateway that you are using.

  • Is the ‘Buy  button customizable?

Yes, you can customize the “buy” button. You can use any button image or customize the text of the default button. This can be done on a global or per product basis.

  • Does this plugin use a return URL to redirect customers to a specified page after Paypal has processed the payment?

Yes, typically you will make a ‘Thank You’ page where your customers will be redirected to after payment.

  • Can this plugin be used to automatically email the digital product to the buyer after purchase?

Yes

  • How does this plugin deliver the digital product to the buyer?

The plugin will send an email to the buyer which will contain an encrypted download link that is valid for a configurable amount of time. The buyer will also be able to download the digital products from the “Thank You” page instantly after payment.

  • Can I put the downloadable files on a storage site and serve it from there?

Yes, the downloadable files can be stored anywhere on the web (eg. your domain, a storage site, amazon S3) as long as it’s accessible. Customers always receive a link that allows them to download the file but they never know where it’s actually coming from.

  • Can I sell large digital files with WP eStore plugin?

The short answer is yes. However, if you plan to sell large files then you must read the document on Selling Large Files with eStore.

  • Can I have multiple files per product?

Yes, you can break a large file into smaller files and deliver all the parts upon purchase of the product.

  • Can I sell both digital and physical products with the plugin?

Yes (How to sell digital and no-digital products with WP eStore plugin)

  • Can I charge sales tax (regional and international) to my customers?

Yes (How to use sales tax)

  • What license or licenses are you using for the WP eStore plugin?

Read the WP eStore license details

  • Is a special PayPal account needed for the WP eStore to work?

No, you don’t need any specif PayPal account to use the WP eStore plugin but I think PayPal requires you to have a premium or business account if you want your customers be able to pay you using their credit card. Upgrading to PayPal Premium or Business account is free.

  • Does my site need to have an SSL certificate?

No, your site does not need an SSL certificate. The credit cards are accepted on the payment gateway’s site and uses their SSL. However, if you want to use a payment gateway that does on-site checkout (example: Stripe) then you will need an SSL certificate.

  • Do I need to buy the product right now?

No, there is no rush or limited sale for this product. However, over time as we add more features to the product the price is increased to match the development effort. Existing customers get free future updates. The only reason for you to buy right now would be to lock in the current price.

How to Show Add to Cart buttons Using the WordPress eStore Shopping Cart Plugin

This is a step by step tutorial to setup an ‘Add to Cart‘ button for a Product using the WordPress eStore plugin to accommodate the selling of products from your WordPress site.

After you read this tutorial, you will be able to easily create “Add to Cart” button(s) on your product’s sales page and sell your products.

Setup a Basic ‘Add to Cart’ Button for a Product

Step 1) Think about the name, price and a little description for the product you want to sell.

Step 2) Configure the product using the ‘Add/Edit Products’ interface of the WordPress eStore Plugin. Take note of the ‘Product ID’ after you add the product (all the product ids can be found on the ‘Manage Products’ page).

Step 3)Design however you want to display the product on a Post or Page (the landing page of the product) where you want to sell the product from. I want to keep it very simple for this tutorial. So I am going to use the following as my product information:

Name: Demo Product One
Description: Demonstrates the Add to Cart button
Price: $1.00

Step 4) Now, all I need is the ‘Add to Cart’ button next to the product information so a customer can purchase it. To insert the ‘Add to Cart’ button that goes with this product, add the following shortcode below the line ‘Price: $1.00’

[wp_eStore_add_to_cart id=PRODUCT-ID]

Replace ‘PRODUCT-ID’ with the actual product id of the product you are selling in my case it’s 1 because this is the first product I just configured. So I am going to add the following text

[wp_eStore_add_to_cart id=1]

Step 5) The completed product display looks like the following:

Name: Demo Product One
Description: Demonstrates the Add to Cart button
Price: $1.00

Step 6) Finally, I am going to add the following shortcode in the post that displays the shopping cart when items are added to the cart. You can also use the sidebar widget to display the shopping cart. This will allow the customer to view their order and complete the checkout:

[wp_eStore_cart]

Feel free to hit the above ‘Add to Cart’ button to see how the shopping cart appears below this line and allows a customer to purchase the product.


You can copy and paste all the available eStore shortcodes from the shortcode references PDF file.

Common Pitfalls

The most common mistakes people make when using the ‘Add to Cart’ button’s shortcode and hence the button doesn’t appear are as following:

  • Use of hyphen (-) instead of underscore (_). Use wp_eStore not wp-eStore.
  • Use of lowercase ‘s’ instead of uppercase ‘S’. Use wp_eStore not wp_estore.
  • Forgot to activate the plugin from the plugins menu (Yes it does happen 🙂
  • Didn’t replace ‘PRODUCT-ID’ in the shortcode with the actual number.

How to use a Custom image as the ‘Add to Cart’ button

If you want to make the ‘Add to Cart’ button look nicer then you probably want to use a custom image for the button. WordPress eStore plugin allows you to specify a custom button image for every product. This way you can have nice call to action buttons on your product’s landing page.

When you configure the product, there is an optional product settings field called ‘Button Image URL‘ that you can use to specify a custom button image for the product.

wp_estore_button_image_url

I have uploaded a custom image to my site and used the URL of that image in the ‘Button Image URL’ field of the product settings and now the ‘Add to Cart’ button looks like the following (I have also embedded a picture in the post so the product display looks nicer):

Name: Demo Product Two
Description: Demonstrates Customized ‘Add to Cart’ button
Price: $1.00

The WordPress eStore plugin comes with a few different ‘Add to Cart’ and ‘Buy Now’ button images that you can use. All the images are included in the ‘images’ directory of the plugin. More style to the button can be added using CSS (stylesheet).

How to Display the Product in a Stylish Way

WP eStore comes with a few product display templates that you can use to display your product in a stylish way. Here is an example product display template:

Cool Test Product Two
Cool Test Product Two
Some test description of the product to show how this description field looks like. You can insert plain HTML in this description field too.
Available Qty: 44
Price: $50.00

Enter the following shortcode to display the product like the one above (9 is the product id of the product in this example):

[wp_eStore_fancy1 id=9]

Cool Test Product Two
Cool Test Product Two
Some test description of the product to show how this description field looks like. You can insert plain HTML in this description field too.
Available Qty: 44
Price: $50.00

Or Enter the following shortcode to display the product like the one above

[wp_eStore_fancy2 id=9]

You will have to fill out the Product Description and the Thumbnail image URL when configuring the product for this type of display.

More stylish display options are explained on the stylish product display documentation page.

How to Sell Limited Number of Copies of a Product

WordPress eStore plugin allows you to limit the number of copies of a product you sell. In order to sell limited copies of a product, simply enter the number of copies you want to sell in the ‘Available Copies’ field of the Product when you configure it.

The plugin will decrease that number every time that product sells. When the ‘Available Copies’ number reaches ‘0’ the plugin replaces the ‘Add to Cart’ button with a ‘Sold Out’ image like the following preventing further sales:

Demo Product Three
Price: $9.50

If you are having any problems please leave a comment below.