Jul 1, 20107

10 Tips for Writing an Autoresponse Email

Categories: Online Marketing, Shop Admin Tips
10 Tips for Writing an Autoresponse Email
If you are using an Autoresponder service (eg. AWeber, GetResponse, MailChimp etc) then chances are that you will be writing auto-response emails that will get sent out to your subscribers once they subscribe. Every piece of communication that you send adds to the overall impression that a customer has of your product or service. Autoresponders can be used for simple acknowledgments, newsletters, or even series of newsletters. Here are ten tips about autoresponder use. 1. Acknowledge your customers Send an email to thank your new users for signing up to read your newsletter. This reminds those users that you have received their opt-in request. It should also give your customers an idea of what they should expect in your writing as well as how frequently they should expect to receive it. 2. Make privacy policies crystal clear Your readers want to know that their information is not going to be sold or given away to other users or companies. Place a link to your privacy policy within your newsletters. 3. Unsubscribing should be as easy as subscribing People unsubscribe for a variety of reasons. Don't feel offended or take it personally when someone doesn't want to be subscribed to your newsletter. Immediately remove the subscriber when ...
Jun 10, 20106

10 Fundamental Ways of Building Customer Trust

Categories: Online Marketing, Shop Admin Tips
10 Fundamental Ways of Building Customer Trust
When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust. Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours. Recognition: Let clients know about the recognition that your company has received. A real referral and award is some of the best public relations that you can ask for. Don't forget that the awards that you receive can be verified by your customers. Secured Transactions: If you show your clients that you want to protect their data by using secured communication, you are taking a great step to gaining their trust. You are showing them that they can trust you with their valuable information and trust the products that you are selling. Respond Personally to Correspondence: When you offer a suggestion, you want to know that someone has looked at it and evaluated it. ...
May 9, 201010

When Themes Go Wild – Importance of Using a Properly Coded WordPress Theme

Categories: WordPress Theme, Wordpress
When Themes Go Wild – Importance of Using a Properly Coded WordPress Theme
It is surprising to see how many of my customers/users do not use a properly coded WordPress theme. Using a properly coded theme on a WordPress powered site is very important without any doubt. So I wanted to quickly make a blog post to highlight a few points to make sure you don’t go down the path of using a wrong WordPress theme only to regret it later. Remember, just because a theme looks good to the naked eye does not mean it has been properly coded. Why is It Important to Have a Proper Theme? Before I talk about some of the main points, here is the summary – The amount of time you will be spending to fix issues that all stem from the bad theme is just not worth it! Issues with WordPress Plugins It is common to have issues with WordPress plugins that uses JavaScript for example to do various things when your theme is poorly coded. So you will think that the problem is with the plugin but actually the theme is the true culprit here. Example1: I have had many clients who complained about the WordPress Simple Shopping Cart’s variation not working properly on their site. After I finished my ...
Mar 15, 201011

How to Create and use Custom Page Template in WordPress to Create a Sales Page

Categories: Make Money, Shop Admin Tips, Wordpress
How to Create and use Custom Page Template in WordPress to Create a Sales Page
I received the following question today in the forum: "For certain sales pages on my site I do not want to have the distraction of the sidebar items. Is there a way to have a second page template without a sidebar for this purpose?" Having an optimized sales/landing page does help with sales conversion and it is really easy to create a custom sales/landing page in WordPress. Any readers of this site using the WordPress Simple Shopping cart or WordPress eStore or the WordPress Membership Plugin are most likely selling something online. In this article I have explained how you can create a custom sales page easily in WordPress and use it to optimize your sales conversion. How do You Create a Custom Sales Page in WordPress? The answer is custom WordPress page template. Your WordPress theme has a file called "page.php". When you create a WordPress page, by default it uses this "page.php" template file which makes the page look a certain way. You can easily create another template file which has a different look/structure and use that template file for a particular page. Say for example, the default "page.php" file displays the page with "header", "body", "sidebar" and "footer". You can create a ...
Feb 18, 20106

Shop Admin Tips – Simple Upsell and Cross sell Techniques that I Use

Categories: Shop Admin Tips
Shop Admin Tips – Simple Upsell and Cross sell Techniques that I Use
In this article I will share a few simple upselling tips that I personally use without irritating the customer and have had success with. Please note that my goal with upselling is not to trick a customer into buying something or sell them some junk. My aim is to show the customer additional products or services that might better meet their needs or will add value to the product that they are already buying. It's a way of demonstrating that I am aware of my customer's needs and care about their satisfaction. What is Upselling? "Upselling is a sales technique whereby a salesperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable services or products, but upselling can also be simply exposing the customer to other options he or she may not have considered previously." - Wikipedia 1. Place Offers on the Checkout Page There are many places on your website where you can upsell. The most common would be the view cart/checkout page. Visitors who come to your checkout page are potential buyers and most likely have the credit card ready. So it is a lot ...
Dec 23, 200914

Shop Admin Tips – Protect Yourself from Unfair Refund Claims

Categories: Featured, Shop Admin Tips
Shop Admin Tips – Protect Yourself from Unfair Refund Claims
If you sell stuff online especially digital product(s) then chances are that at some point down the path you will face some fraudulent customers who will try to rip you off. I sell many products online (some from my Tips and Tricks site and some from my other web sites). I have seen many of these tricks that the fraudulent customers use to take unfair advantage from the seller. You probably already know that I have a few WordPress Plugins (e.g. Simple WordPress Shopping Cart, WP eStore, Another one in development) that help you sell online from your WordPress blog so a lot of my readers have WordPress powered site and sell products online. Going forward I am going to try to write more posts on various fraudulent tricks that customers tried on me and how I handled it. Hopefully these posts will help improve your online selling experience as a shop admin. In this post I have covered some aspects of the refund trick that many customers use. The Good Old Refund Trick I am pretty sure that most of you who are selling online have a system that makes sure the customer only gets the product after they have made a ...

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