Top 15 Search Engine Optimization (SEO) Techniques I Forget to do

Search Engine Optimization is a very hot topic in the World Wide Web. After all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques if practiced properly can make a significant difference as to how my pages are ranked in the Search Engine Queries.

  1. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example ‘Read the rest of the entry’, ‘About’, ‘Contact’ etc.
  2. Use proper anchor text for interlinks. Don’t use ‘here’ or ‘there’.
  3. Optimize the images, always create alt tags and write description in the alt tag.
  4. Use search engine friendly permalinks. Make sure the URLs do not have ‘&’, ‘?’, ‘!’ etc characters.
  5. Use hyphens (-) between words to improve readability.
  6. Do not use underscores (_), use hyphens (-) instead.
  7. Do not use session id in URLs.
  8. Use sticky posts.
  9. Use tag clouds.
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  12. Use internal linking when possible and appropriate.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Going forward I will try to use this list to optimize my web pages for search engines.

Don’t forget to read the 6 SEO Strategies That Can Generate Highly Targeted Traffic and Blog Commenting Strategies to Improve Search Ranking articles.

Have you identified any SEO mistakes that you commonly make?

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Comments (92 responses)

  1. Michael says:

    I don’t think, that “Tag Cloud” is a good idea:
    http://googlewebmastercentral-de.blogspot.de/2010/09/helfen-oder-behindern-tag-clouds-meine.html

    It’s the german Version, but the video from Matt Cutts is in English.

  2. seo chennai says:

    One of the most important elements of the optimized site is appropriate keyword density. Your keyword density should be kept under 20 percent, which will prevent your site from being targeted as spam.

  3. Tech Blog says:

    Thank you so much for this great informative article! I love this blog.

  4. abhi says:

    Thanks for bringing most valuable information. Till now am using ‘_’ but i got to know that it is always better to ‘-’ and no follow to contact us page. Nice post dude keep up.

  5. BlogInformer says:

    Most people over look the importance of SEO and the affect it has on the increase of web traffic to a blog, however in this article you pointed out some of the most common mistakes that many new bloggers and site developers find themselves in. Was really a great read, thanks for sharing.

  6. Un Dijeta says:

    This is very important for me! “Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.”

  7. Sandy Allain says:

    That’s a nice list of tips, some of which I had absolutely no idea of. I can’t claim to be a seo expert yet since I mostly do manual submissions, so I will try out these on my site and report back with the results. Thanks for sharing!

  8. Mark says:

    How about keyword mapping?
    It is so easy to link all your keywords to the home page but that won’t stick in a competitive term.

    CozyWeb

  9. How are sticky posts going to help? I always thought fresh content was the key to having more regular visits from Googles spiders, noticing you updated content?
    Great list of tips, really helpful. thanks!

  10. Banta snabbt says:

    16. Not using a tool, like Seomoz’s Open Site Explorer or Majestic SEO to identify links from compeditors! Add it ;)

  11. PriyaMehta says:

    If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately

  12. cterrell says:

    I have been trying this SEO for about 6 months. I have 2 pages rank well in google, but can’t seem to get the rest to do well.I need to do a better job of researching my audience. Thanks for the info

  13. I have to show thanks to this writer for rescuing me from this particular circumstance. Right after surfing around through the the web and seeing recommendations which were not productive, I figured my life was well over. Existing without the presence of solutions to the problems you’ve sorted out through this guideline is a critical case, as well as ones that could have negatively damaged my entire career if I had not noticed your web site. Your own competence and kindness in playing with everything was useful. I’m not sure what I would have done if I had not come upon such a point like this. I am able to now relish my future. Thank you so much for this professional and effective guide. I will not think twice to refer the blog to any individual who will need assistance about this area.

  14. This is a great article. I always forget about subdomains. This is something Im going to be experimenting with shortly. If a website is fully optimized, are could tags truly useful? Im curious your opinion. Thanks.

  15. ComputerSpot says:

    Great article on the right things to do to keep SEO at the front of the site. Anchor Text is the one that I keep forgetting, but makes such a difference if you get it right.

    Thanks for the reminders and the list.

  16. Mark Sim says:

    Even though I know all these tips and school my clients on them incessantly I still find myself slipping up now and then. My most common mistakes come from falling back on the time-saving shortcuts of my early website designing days, when brevity was favored over breadth, and of course prior to anyone thinking about SEO.

  17. admin says:

    @Kiash, meta description and meta keywords are two separate things. Meta descriptions should not be longer than 160 characters. Keywords should be 2 to 5 words long.

  18. kiash says:

    Thanks for sharing those valuable seo tips. I have a question that is, “How long I can give meta description or meta keywords? shorts forms are good or long ones?
    Thanks Again!

  19. admin says:

    @Bob, tagging your posts will help your visitors find your content easily. Things that help your visitor find your content can also help the search engine find your content.

  20. Bob says:

    I wish that you had went into greater details about the tag cloud. I have seen that alot, however I don’t get it. Is this an SEO trick? Is it a gimmick? Is it for styllistic purposes? I just don’t get it.

  21. Biggest Loser says:

    I don’t really agree with using tag clouds. By doing so you will get a lot of new links with the result that all of your other links lose some value. It’s not really worth it and personally I don’t believe the users ever use it.

  22. sherry nadal says:

    Good nice to be here in this blog i learn a lot with this blog more good niche to come.nice as online game

  23. sac ekim says:

    thanks for sharing this information with us.
    tr….

  24. Your post touches upon a lot of great points, but ultimately I think the most important thing is that as writers we should always write for the reader and never for the search engines

  25. Cam says:

    Thanks for taking the time to post this info, very useful for us types who just cant work out why their blogs/sites are on page 10 of Google!!

  26. SEO Colorado says:

    I can’t believe the number of clients I have who simply refuse to tag their photos properly. It’s such a simple and beneficial strategy, yet so often neglected. It’s a real shame as it couldn’t be easier to do, especially with todays CMS backends making tagging, and captioning so damn simple. I guess some folks just never learn.

  27. BERKYS says:

    One of this tips was missing in my blog : the category description paragraph,
    i think is very important

  28. Promoafaceri says:

    Very good article. I think perhaps most importantly, with relevance to Google, entering the title tag an expression of words or keywords, that is optimized for that page.

  29. Stacy Renee says:

    I love this article, why because I forget to so many of the same things, hahaha. I think I’ll copy this article and make a checklist out of it, thank you so very much.

    Stacy Renee

  30. Chris Quinn says:

    This is great. I was looking for a quick list of SEO tips and this hit the spot. These are easily forgotten search engine optimization tips that definitely need to be incorporated into your strategy. Excellent article.

  31. There are few ways to give your content a boost. You can add to the current content or re-write it. If you’re going to add to your content just continue where you stopped writing. How? Just add two or three new tips or pieces of information and write a paragraph on each. This will naturally strengthen your article or post. After re-publishing remember to ping your site. This will let search engines know that you have updated your content. It might take a few days for all the spiders to crawl your site but once they do you should see an improvement.

  32. Greg says:

    Great Information, O try the SEO but i cant see the difference.

  33. Ryan says:

    I’m constantly forgetting to add the rel=nofollow tag to my outlinking links, which is a drain on the juice. Helpful reminder list.

  34. Stacy Renee says:

    Very cool, I am just starting to learn about search engine optimization, so I am reading every article I can find, thank you very much for sharing yours.

    Stacy Renee

  35. John Gamings says:

    “# Use tag clouds.
    # Have a category description paragraph.”

    How exactly do those things improve SEO?

  36. SirSEO says:

    Great tips, i won’t forget to set them in my SEO strategy. thanks

  37. Rick Thomas says:

    I should post your list above my computer and double check before I post or update anything. I have been committing several of these errors. Thanks for sharing!

  38. Roshith says:

    very useful tips you provided. I will try to use the same for my websites.

  39. I adore when someone reveals such an information. This is really nice and useful for all of us. Thanks!

  40. melodi indir says:

    Hey dude, was just browsing through the interwebs searching for some stuff and came across your site. I am impressed by the info that you have on this page. It shows how well you get this subject. Bookmarked this page, will come back later. You are awesome. Greets from arbeitsrecht wiesbaden

  41. Nisha Shah says:

    Basic and important tips. Thanks for this information.

  42. Sam says:

    With so much stuff out there it’s easy to forget the most fundamental of things. This is a great list to keep in mind and remember! Thanks!

  43. Ford CT says:

    Good information. SEO is changing on a daily basis, but the stuff you covered here has been true forever and I suspect will continue to be correct for some time to come.

  44. Ayush Kumar says:

    You have mentioned almost all essential seo tricks, whats new?

  45. Terbooz says:

    Simple but important .. thanks allot

  46. Very useful quick tips here, thanks! and some useful ones in the comments also

  47. edinburgh photographer says:

    Great tips here. Also worth remembering to noindex your categories to avoid any dupe content issues – something I always forget!

  48. admin says:

    @Gina, thank you for sharing the in depth SEO techniques.

  49. You missed a few really important SEO techniques for your blog so I thought that I would add them for you here:

    1) Use the EXACT same keyword in 4 places in every post — the title, the tags, anchor text for an internal link (that goes to another post or page on your blog or site that uses the same keyword), and anchor text for an external link (that goes to another site that uses the same keyword). Note that if you want to improve your page rank and search engine rankings, you need a combination of internal links (these say that your site is well organized for the searchers who get there), outbound links to other well organized sites (this says that you know who the experts in your market are) and backlinks or inbound links (this says that other experts know who you are). So, if you put your keyword in all 4 places, then you have at least 2 of these 3 types of links in every post!

    2) Don’t just link from your post to another post using your keyword as anchor text. Instead, create DEEP links that go from post #1 to post #2, from post #2 to post #3, from post #3 to page #4, etc. Each time, use the same keyword as anchor text. You should be creating deep internal links, deep outbound or external links, and deep inbound or backlinks. With as few as only 40 backlinks (about 30% were deep) and only 25 to 30 internal and external links, I’ve been able to EASILY get a page rank of 5 and it sticks too!

    3) If you want to rank well in Google, use a ? at the end of your post’s title. The algorithm will actually reward you with higher search engine rankings when you do. What’s even better is that most people using search engines are looking for how to solve their problems. They’re thinking in terms of questions anyway! For example, a typical search might be for “how to do you get rid of blah blah blah?” where “blah blah blah” is your keyword”. While the searcher may not include the ? in the search phrase, the searcher will be a lot more likely to click on your search result when they use your title phrased as a question!

    I hope this helps! A systemized approach to blogging can make it a lot easier to get great search engine rankings easily!

  50. Adam says:

    Thanks for this advices ,but may you miss some tips like:

    1-don’t use pictures unless you optimize it for seo
    2-don’t the same keywords.When you use the same keywords over and over again (called keyword stacking)
    3-dont try to hide your keywords or keyword phrases by making them tiny. or make size very small
    4-Submitting Identical Pages (duplicate content).

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