How to Create a Blog Page in WordPress

This is a tutorial for the video answers to top WordPress questions series that we have been publishing on this site to help users get started with WordPress. In this tutorial, you will learn: How to use a WordPress Page as your Blog Page, as opposed to using the Home Page as the Blog Page. […]

How to Make a Web Page Your Homepage

This is a tutorial for the video answers to top WordPress questions series that we have been publishing on this site to help users get started with WordPress. In this tutorial, you will learn: How to use a WordPress Page as your homepage, rather than the default list of posts. How to remove the title […]

How to Install WordPress Plugins

This is a tutorial for the video answers to top WordPress questions series that we have been publishing on this site to help users get started with WordPress. In this tutorial, you will learn: How to find and install plugins from the WordPress Plugin Repository, from within the WordPress Dashboard. How to upload plugins in […]

How to Install a WordPress Theme

This is a tutorial for the video answers to top WordPress questions series that we have been publishing on this site to help users get started with WordPress. In this tutorial, you will learn: How to find and install themes from the WordPress Theme Repository, from within the WordPress Dashboard. How to upload themes in […]

Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts

My definition of niche: a tightly focused web site, on a very specific topic. But for some over-thinkers, they might create 184 niche sites. No need. While a niche site does have its advantages, some people that are just bounding with ideas, do not want to manage multiple sites, but still want to get all […]

What Is Customer Loyalty Worth?

Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs? To a lot of retailers […]

Forget CTR. Build an AdWords Campaign To Convert

This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your click through rate is and discounted the fact […]

Why Is The Life Time Value of My Customers Important?

Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and […]

7 Ways You Can Use Google Analytics To Power Your Marketing Efforts

Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full potential. Studies indicate that almost 80% of ecommerce retailers use Google Analytics incorrectly. […]