This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
Why Is The Life Time Value of My Customers Important?
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service and … [Read more...] about Why Is The Life Time Value of My Customers Important?
7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full potential. … [Read more...] about 7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Your Top Tips For The One Person Marketing Department
Regardless of what the economy is doing, Any CEO’s worth their salt are always looking for ways to get more value for their dollar and strengthen the bottom line. If your company has been burned by the 20 something that you hired because they were a friend of the family or they sounded smarter than … [Read more...] about Your Top Tips For The One Person Marketing Department
How to Create a Digital Product That Your Readers Would Love to Pay For
Selling digital products is one of the most profitable ways of making money from your blog. As compared to freelancing and consultancy business, creating products like eBooks, video tutorials, email courses and webinars, initially requires more time. But once the product is ready to sell, it can … [Read more...] about How to Create a Digital Product That Your Readers Would Love to Pay For
Return of the Purple Cow
Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you were on the truck headed for the … [Read more...] about Return of the Purple Cow
7 Steps to Stand Out from the Competition
In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything … [Read more...] about 7 Steps to Stand Out from the Competition
How to Get the Most Out of Google AdWords For 2015
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015
How To Boost Your Ecommerce Sales With Effective Twitter Marketing
Twitter is any marketer's dream platform. With more than 284 million active monthly users and a monthly volume of more than 500 million Tweets, Twitter allows businesses of every size to monitor their target customers closely, engage them regularly and drive more sales. For e-commerce businesses … [Read more...] about How To Boost Your Ecommerce Sales With Effective Twitter Marketing
Top 12 Reasons Your Website Needs to be Responsive to grow Your Business
Have you been outside lately? You know how you are seeing more people using tablets and smartphones? Well, it’s not a trend as much as the norm any more. Walking around, we are plugged in to our mobile device. At some restaurants, the waiter or waitress takes our order. Mobile is ubiquitous. So why, … [Read more...] about Top 12 Reasons Your Website Needs to be Responsive to grow Your Business