Affordable, easy to use, professionally coded and always updated

WordPress eStore Plugin – Complete Solution to Sell Digital Products from Your WordPress Blog Securely

1. Do you sell, or want to sell, digital downloads, digital content, products or services from your WordPress site on Autopilot while maintaining total SECURITY of your digital asset?

2. Are you frustrated with the e-commerce WordPress plugins you’ve looked at? Do you want a plugin with reliable customer service (where your questions get answered and issues get addressed)?

3. Do you hate the thought of paying ongoing fees and commissions to sell via a third party web site?

4. Do you hate having to buy many expensive addons after you install a shopping cart? and then pay a yearly fee to upgrade?

If you are still reading, then the WordPress eStore plugin may be just what you need!

Plugin Summary

In a Nutshell… this powerful, sleek and conversion oriented WordPress shopping cart plugin allows you to sell any type of digital products and services from your WordPress powered site securely with complete automation.

Your customers will love the hassle free checkout experience offered by the WP eStore Plugin.

Once you set it up, the whole process (the buying, payment verification, and the delivering of the product(s) without revealing the real URL of the product) works on auto-pilot. You can view a simple overview of the WP eStore’s digital delivery operations here.

Yes, you can sell physical (tangible) products with this plugin too as long as you don’t need complex shipping options.

25,000+ Internet marketers use this plugin to sell their products from landing/sales pages.

Plugin Features

Below are just some of the notable features of the WP eStore Plugin (you can view a full list of features here):

  • Digital content security

    Security of Your Digital Asset

    Automatic instant digital product delivery upon payment through dynamically generated encrypted download link. This way the actual location of your digital product never gets revealed. The link expires after a configurable amount of time or specified number of downloads which ensures the security of your digital asset.

  • sell any type of products

    Sell Anything

    Sell services, tangible and non-tangible products from your site. For example, you can sell digital downloads, videos, music, photos, subscriptions, tickets, serial numbers, web hosting, collect membership fees, and much more.

  • wordpress download manager

    Secure Download Manager

    WP eStore allows you to embed secure download now buttons for your free downloads (this will prevent hot linking to your files). You can also collect the user’s email address in exchange for the download (helps you build an email list).

  • Easy Checkout

    Easy Streamlined Checkout

    Simplest one-click checkout through PayPal, 2Checkout, or Manual Payment. Customers can pay using a credit card or PayPal account. Don’t lose your customers to a complicated checkout system. Read the benefits of an express checkout system.

  • Light weight shopping cart

    Light Weight Shopping Cart

    WP eStore is a light weight shopping cart solution. This lean shopping cart structure ensures that the plugin will not slow down your site.

  • Multisite icon

    Multi Site License

    When you buy the WP eStore plugin you can use it on as many sites as you own (you gotta love that!). There is no “Developer Option” here. One low price entitles you to use the plugin on all of your sites.

  • icon

    Ease of Design and Usage

    WP eStore seamlessly blends into your existing WordPress theme. You have the freedom of placing a Buy or Subscribe button for a product or service anywhere on your blog. Read the design overview here.

  • Autoresponder icon

    Autoresponder Integration

    It can be integrated with Autoresponders (AWeber, MailChimp, GetResponse, Mad Mimi). This way the customers automatically get signed up to your list/campaign for email marketing purpose.

  • Elegant product display templates

    Elegant Product Display

    WP eStore comes with elegant product display templates which you can use to display your products. Checkout the available fancy product display templates here.

  • Shortcode library

    Extensive Shortcode Library

    With the library of shortcodes WP eStore provides, you can customize your WordPress ecommerce store exactly the way you want it. Designing your online store has never been easier. Checkout the available eStore shortcodes here.

  • addons and extensions icon

    Lots of Free Addons

    WP eStore has many free addons that you can use to extend the cart behavior in various ways. You get access to all the free addons and extensions when you purchase the eStore plugin. See the addons list here.

  • payment gateway icon

    Lots of Payment Gateways

    The eStore plugin has free integration with a lot of popular payment gateways including PayPal,, 2Checkout, Google Wallet, BitCoin via BitPay, Braintree, eWay Rapid 3.0, Offline payment method (payment via cheque, cash or bank transfer). There is a premium gateway module to add even more payment gateways if needed.

  • buy now type button icon

    Create Buy Now Buttons

    WP eStore allows you to create buy now type buttons that offer a super fast product checkout. This type of button allows your customers to purchase a product without having to add it to the cart.

  • PayPal subscription button icon

    PayPal Subscription Button

    You can create PayPal subscription buttons so you can charge recurring payments for a product or service.

  • free upgrade icon

    Free Future Upgrades

    Free future improvements and upgrades (there is no annual fee). You will always have access to the latest version of the plugin for free.

  • icon

    Plugin Stability

    Our plugin code-base is very stable. We put a lot effort into testing and developing our plugins so it doesn’t break your site after you upgrade.

  • save and retrieve cart icon

    Save and Retrieve Cart

    Ability to allow your customers to save their shopping cart content so that it can be retrieved at a later time.

  • serial key icon

    Sell License or Serial Keys

    You can configure a product with a bunch of serial numbers or license keys and the plugin will dispatch it to the customers upon purchase of that product. This feature can be useful to sell tickets too. View details here.

  • discount coupon icon

    Discount Coupons

    Create standard or conditional discount coupons using the discount coupon functionality. Use it to allow your customers to buy your products at a discount.

  • re-download digital item icon

    Customer Purchase History

    Show customers their purchase history. They will be able to see which products they purchased from you in the past. Also allow them to re-download the digital items they purchased.

  • sell via a link icon

    Sell Using a Link

    You can use this plugin to sell your products via a link. This can be very useful if you have created a landing page using a landing page creator software and you just needed a link to accommodate the item purchase process.

  • pay what you want price icon

    Pay What You Want Price Option

    You can enable a “pay what you want” or “custom” price option for your products so the customers can enter the amount they wish to pay for the item. You can specify a minimum amount for the custom price also.

  • amazon s3 integration icon

    Amazon S3 Integration

    Can be integrated with Amazon S3 so that the downloadable files can be stored on your Amazon S3 account and served via secure encrypted download links.

  • analytics ecommerce tracking icon

    E-Commerce Tracking

    Integrates with Google Analytics eCommerce tracking. Your product sales will be tracked in your Google Analytics account (if you are using one).

  • create donate now button icon

    Create Donation Buttons

    WP eStore allow you to create PayPal donation buttons to collect one-time or recurring donations for a cause.

  • download link shortening icon

    Shorten Encrypted Download Links

    You can choose to deliver a shortened version of the encrypted download links. The links are shortened using the free Bitly link shortening service.

  • ssl certificate icon

    Works with HTTPS Pages

    WP eStore works with https pages out of the box (useful if you are using an SSL certificate on your website).

  • icon

    NextGen Gallery Integration

    Can be integrated with the NextGen Gallery Plugin to create a Digital Photo Store from the NextGen Gallery to sell photos from your WordPress site.

  • security plugin icon

    WP Security Plugins

    WP eStore is compatible with most popular WordPress security plugins (including our free All In One WordPress security plugin).

  • WP eMember icon

    WP eMember Integration

    Can be integrated with the WP eMember plugin to create a WordPress store with membership capability. Creating a membership site with the WP eMember plugin is very easy.

  • Affiliate icon

    Affiliate Software Integration

    Can be integrated with the WordPress Affiliate Software Plugin. So if you decide to boost your sales by introducing an Affiliate Program later then you just have to activate the affiliate plugin.

  • updated regularly

    Always Kept Upto Date

    We keep our plugins upto date to work with the latest version of WordPress. We have been doing this for 5+ years so rest assured that our plugins will always be compatible with any future WordPress updates.

  • Shopping cart documentation

    Detailed Documentation

    Scared of getting worthless product documentation after you purchase the product? Checkout the shopping cart documentation before you make a purchase.

  • customer support icon

    Great Support

    Tired of listening to fake support promises? Checkout our customer only forum to see how we handle product related issues (usually within 24 hours). Our support forum is moderated by the developers who created the plugin(s).

View the full list of WP eStore plugin features.

Please see the documentation site to get a feeling for what this plugin can do (this will help you determine if this plugin will meet your needs).

WP eStore Plugin Demo

live demo button

Click on the above live demo button to see how the Add to Cart, Buy Now and Subscribe buttons work. You can also watch these set of video tutorials to see how easy it is to setup and use this plugin.

You can also try the free WordPress PayPal Shopping Cart Plugin to get a feel for how the shopping cart works. PayPal Shopping Cart plugin’s checkout is similar to this plugin (it just doesn’t have a lot of the cool features that WP eStore does).

Purchase Demo Video

WP eStore Shopping Cart Screenshot

There are a few different ways to display the shopping cart. The following screenshot is one example of how the shopping cart looks when customers add product(s) to the cart:

WP eStore Shopping Cart Screenshot

Below is a screenshot of another fancy cart:


Squeeze Page Type Form

The WordPress eStore Plugin can be used to insert a squeeze page type form in a post, page or sidebar to offer a free product to build email list for internet marketing purpose (view details).

Squeeze Page Screenshot

Squeeze Page Screenshot

Documentation & Technical Support

Customer Feedback

We won’t waste your time with fake testimonials! Checkout the customer feedback page and see what some of our customers have to say about us.

Thank you so very much. I’ve just set up the new version of the plugin, and a new test PayPal button and as far as I can tell this solution works perfectly! I really can’t thank you enough. Your support has been very fast, and extremely helpful. This made my day!

Kat Landreth

You can also check the comment section below for more customer feedback.

Get the WordPress eStore Plugin Now

App Category
WordPress Plugin
Software Name
WP eStore Plugin
Date Modified
Operating System
WordPress 4.3
WordPress 3.3 or higher
A user-friendly WordPress shopping cart plugin to sell your products and services
File Format

Sell digital and non-digital products from your WordPress blog Securely. (Includes Free Lifetime Updates)

Sleep well at night knowing your digital asset is safe!

You will be automatically redirected to the checkout page once you add a product to your shopping cart. you can also find the shopping cart on the sidebar.

Frequently Bought Together

WordPress eStore + WordPress Affiliate Platform
Bundle and Save
Sale Price: $79.95 (20% Discount)
Original Price: $99.90

See the Products page for more bundled product deals.

I am not going to tell you that the WordPress eStore is the best WordPress Store plugin ever but for what this plugin does makes it gold.

If you want a WordPress Store plugin that is being actively developed and has someone behind it to offer support and troubleshoot issues then feel free to purchase this plugin.

When you buy this plugin you also indirectly support all my other free wordpress plugin development.

WP eStore Questions (F.A.Q)

If you have any questions please leave a comment below.

Please note that this product is for self hosted WordPress site ( where you own your own domain. This is not for sites. More clarification here.

Comments (1002 responses)

  1. Korin Iverson says:

    @Matthew, Yes you can use the Table Rate Tax Add-on. This is a free eStore add-on.

  2. Matthew says:

    Can I set different tax rates for different countries?

  3. admin says:

    @Tim, I think you should be able to use the following option to do that:

    The system (that generates the link dynamically) will generate the link inside the protected shortocde on that page. Customers can only access that protected system after they make the payment. When they go to that page after the payment using the special link, they will get their dynamically generated content.

  4. TIM says:

    Can you sell dynamically generated links to third party sites? The link being sold would be dyanmically created from a custom plugin/function within wordpress, after the sale/subscription takes place – that is, selling a non physical, non downloadable product?

  5. Korin Iverson says:

    @Tanya, Yes you can sell any type of file. With the eStore and the Affiliate you can do revenue sharing.

  6. Tanya says:

    Does this plugin allow you to sell, inDesign , Illustrator and Photoshop files, I want to sell my designs, and am tired of giving someone else the cut on every purchase, would this work for me?


  7. Howard says:

    This is the best shop plugin. Great support and loads of versatile and easy to use features. :)

  8. admin says:

    @CloudBox, Yes you can do that with eStore. Check the license key selling documentation from the eStore plugin documenation page to learn more on it.

  9. CloudBox says:

    Could I use it to sell software license?
    I need to import for example 10 unique licenses (for stock) to a product, once a customer paid he or she will get the unique license immediately. And I will check the stock level every day.

  10. Becky says:

    I just wanted to say how much I love these plugins. You guys have made it so easy for me to start selling my handmade designs. I thought it would be much harder than it was, I was up and selling in no time.

  11. admin says:

    @Steve, Yes you are on the right track. Everything you asked for is doable with this plugin. You will be able to offer the free ebooks using our squeeze form (and build the list in the process). The plugin has an option where it will automatically subscribe the users to your AWeber list (when they purchase an ebook or downloads it via the squeeze form).

    You can start with just the WP eStore plugin and get everything going. Later, you can add the stamper plugin to the site if you want to stamp the books (additionally).

  12. Steve says:

    I have read through your extensive documentation for all your products and I think that they could be my one stop shop for what I have in mind. I read them through the eyes of a newbie so I could be wrong so I need a little clarification before proceeding with a purchase.

    I have some digital products such as pdf eBooks and video tutorials.
    I have a wordpress site.
    I have hosting.
    I intend on using AWeber to build a list and then market to that list.
    I intend on using PayPal. (If indeed I need to).
    Some eBooks will be free and used for list building.
    Some eBooks will be paid. (Up-sells to the list I create)
    I want the paid eBooks secured as best as possible. I want to limit the ability for the paid product to be found unless it has been paid for.
    I also like the idea of your stamping system for both the free and paid eBooks if that is possible for both.

    Initially I will envisage setting up a simple wordpress sales page/squeeze page for the free eBooks and landing pages for the paid eBooks. (If that is the correct process?)

    Am I on the right track with the above?
    Do your products fit with what I envisage?
    Which products would you suggest I will require for the above?
    Can you clarify the set up process?
    Do any of your products automatically collect my subscribers for your benefit, i.e. subscriber is added to AWeber and also added to your own marketing list through your product software?

    A lot of questions and I hope you can answer them as I envisage purchasing as a bundle if all fits.


  13. Korin Iverson says:

    @Minday, Yes the eStore has an option that allows you to export the used serial keys to an Excel/CSV file.

  14. Mindy says:

    Can you export a list of the used serial keys that have been sold?


  15. Korin Iverson says:

    @Mel, Yes you can disable the auto expiry of download links from the settings interface of the plugin.

  16. Mel says:

    Can the encrypted download link expiry be disabled?

  17. Korin Iverson says:

    @Rehab, Yes you can integrate it with 2co gateway.

  18. admin says:

    @Ken, yes you can setup the plugin to do what you suggested. You will use the manual/offline checkout option of eStore for this.

  19. Ken S. says:

    I was wowed when testing your WP PayPal Shopping Cart, so I came here, and I have a question before buying WordPress eStore Plugin.

    What I need is the option of NO payment gateway. My client wants the full shopping cart interface for the customer, but upon submit, he wants it to send an email shopping list to him. He then can contact the customer and complete the transaction manually.

    Can this be done without customizing WordPress eStore Plugin? To bypass the payment gateway altogether?



  20. Rehab Ali says:

    Can it be integrated with 2checkout ?In my country paypal is not allowed for getting my money from customers it is for paying only

  21. Korin Iverson says:

    @Jakob, Yes you can translate the front end of the plugin, you can also change the button images. There should already be a Danish translation. However if there is not or you need to modify the translation we have instructions on how to this in our forum.

  22. jakob says:

    Hi. Before i buy, I wanted to know if it is possible to translate everything to danish. Can I do myself ?

  23. admin says:

    @Lee, Yes you can setup bulk or volume discount with this plugin. There is a free bulk discount addon for it… please check the addons list:

  24. Lee says:

    Can I set up for volume discount(s) 1-10 get one discount 11-20 and so on get another?

    Thank you

  25. Korin Iverson says:

    @ Andy Yes the eStore has the option for in-store pickup. When the customer chooses in-store pickup they will not be charged shipping.

  26. Andy says:

    Can I have an option in the shopping cart for my customers to pick the item in-store? Also if they choose this option would they still be changed shipping?

    Your plugins seem like they will meet my needs.
    However I sell some large items that need to be picked up in store and I want to make sure this can be done with the eStore.

  27. Korin Iverson says:

    @Bree, Yes you can bundle a physical and digital item together. Also the digital item will still be delivered instantly.
    You can read more about this on the eStore documentation page.

  28. Bree says:

    Can I sell a bundled product that has both a physical and digital item?

    If so does the digital item still get delivered instantly?


  29. admin says:

    @Vera, Yeah you can use the combination of eStore’s pay per view feature and encrypted download now button shortcodes to do what you are after.

    Here is a quick rundown:

    1) You will create a new WordPress page where you will put all the file download buttons using the encrypted download now button shortcode
    2) Then you will use the Pay Per View feature on this newly created page so no one can go to that page and download items.
    3) Finally, you can generate an encrypted link for that Pay Per View page and send it to your user.

    Your users who click on the special link will only get to see the content of the page and download the items from that page.

    WP eStore also has a feature that lets your customers re-download items they purchased (it might be helpful for your setup).

  30. Vera says:

    If I have 5 or 10 separate downloads that a customer can purchase in a single package, can I supply an encrypted link to a single page where they can download them individually?

    I already sold access to a digital product to over 400 customers through another system that isn’t working well for me. If I switch to this plug-in, is there a way to give those customers encrypted access in case they need to download their items again?

  31. Kimmy says:

    I want to say I love your fancy displays. Being able to just place a shortcode on a page and change the look of my store is fantastic. It gives someone who is not very techie (like me) display options rather than just using a default one.

    Thank you for all your user friendliness,


  32. Korin Iverson says:

    @Mark, Yes we have a digital variation options that allows you to sell a files in different formats.

    You can read about this here: See the digital variation section.

  33. Mark says:

    Can I sell a digital item that had different file variations?

    For example: I have an ebook that comes in Nook, Kindle, PDF and Adobe DRM ePub.

    Can I have it so the customer pick which device they want the file for?

  34. Korin Iverson says:

    @Jessica, The eStore has a squeeze page option that I believe will fit your needs.

    You can read about this here.

  35. Jessica says:

    hi, would I be able to use this plugin with a predesigned opt in box? I basically want to offer a free download when visitors subscribe to my newsletter. Thanks

  36. admin says:

    @peter, The bulk discount addon has an option that you can use to specify a few products that will be eligible for the bulk discount. When you use this option, the bulk discount will only be given based on the eligible products that are in the cart.

  37. peter says:

    Thanks for the quick reply. Does this enable me to have the volumes based on the product, rather than the whole amount in the cart? So if a customer orders 1 of item A and 10 of item B, they do not get a discount on item A but they do get a discount on item B. Thank you!

  38. admin says:

    @Peter, you should be able to use the estore bulk discount addon for that. See the details here:

  39. peter says:

    Hi – I would like to be able to offer volume based discounts on products. So if a customer orders 1 item vs 10 items they get different pricing. Does this tool enable me to do this?

  40. admin says:

    @Archie, The pay per view feature can allow you to sell video recordings where it is embedded on a WordPress page. Take a look at the documentation at the following URL to see if it will work for you:

  41. Archie says:

    I would like to sell video recordings but not in a downloadable format. Customers are given a link to where they can view the film online. Will teh eStore plugin allow this easily?

  42. Marie says:

    When I use a product I believe in giving feedback. So here goes, I love this plugin. It is simple to use and does what I need it to. This plugin worked out of the box and with the videos I was up and running a lot quicker than I ever expected.

    Thank you for making a product that even I can use. =)

  43. admin says:

    @Kylie, Yes you can run both the plugins side by side on the same site.

  44. Kylie says:

    I am currently running Simple WP Shopping Cart on my site which is working really well and I don’t want to change. I am wanting to sell ebooks from my site with the proceeds going to a different paypal account. Can I run them both side by side without interference?

  45. Korin Iverson says:

    @Anon, The PDF Stamper is a stand alone plugin it is not part of the eStore. However there is eStore integration so it can be used with the eStore.

  46. Anon says:

    Hi, is the PDF Stamper part of eStore? Or could it be integrated with it?

  47. admin says:

    @Bob, you don’t need to do anything when you are using the eStore and the affiliate plugin. They work together nicely. The following documentation has more explanation.

  48. Bob says:

    I have estore with wpaffiliate. I see it can handle click tracking but is there a way to also report impression tracking with a pixel or banner image impressions. It would be really great if we had a way to track both test and banners with a pixel but I would settle for any option at the moment.

  49. Ivy says:

    @Shoebox, The following plugin maybe of some help to you.

  50. Shoebox says:

    Hello! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup.

    Do you have any solutions to stop hackers?

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