Online Marketing | Tips and Tricks

6 Things That You Should Avoid Doing on Your Landing Page

Mar 13, 2013 | Categories: Online Marketing

Your landing page is the silent salesman of your site charged with the duties of presenting and promoting your product and convincing the readers to become customers. A successful salesperson is trained to make the experience for the customer smooth, painless and informative but also conducive to achieving the end goal of making the sale. Your landing (or sales) page should do the same thing. Every competent salesman avoids doing things which will decrease the chances of a [...]

Internet Marketing Sales Funnel 101

Jan 18, 2013 | Categories: Online Marketing

This is a follow up article for the how do I start a blog and make money online series that we have been publishing on this site to help users get started and create a successful blog. The majority of successful internet businesses rely on something known as a sales funnel to achieve their overall success. The best online businesses and internet marketers are almost all heavily reliant on sales funnels as a marketing tool. What is a sales [...]

Awesome Tips on Writing Headlines for Your Articles and Landing Pages

Dec 30, 2012 | Categories: Blogging Tips, Online Marketing

Copy-writing experts say that 5 times as many people read your headlines compared to anything else on your page. In many situations in the online realm, your headline is THE most important thing you have which you can use to convince somebody to become your customer, client or reader. The competition for attention on the internet is fierce and becoming tougher as time goes on with countless new sites coming online daily, therefore good headline writing skills [...]

Done Writing Quality Content – What’s Next?

Dec 10, 2012 | Categories: Blogging Tips, Online Marketing

This is a follow up article for the how do I start a blog and make money online series that we have been publishing on this site to help users get started and create a successful blog. Indisputably, quality content is what makes any successful blog what it is today. Writing a remarkable article of 500 words is ten times better than investing $500 for your blog. That is because the visitors might fail to notice the investment [...]

3 Tips on Psychological Triggers to Help Increase Your Sales

Sep 3, 2012 | Categories: Online Marketing, Shop Admin Tips

There is one thing every online business owner should keep in mind, and that is, the success of your business relies on people and how you deal with them. Due to the nature of the online world, website owners can sometimes forget the fact that the stream of traffic which comes to their site consists mostly of people with certain psychological expectations, needs, desires, beliefs, conditioning etc. This fact is easy to take for granted due to the [...]

Color Theory Tips – Give Your Site Design a Facelift

Aug 1, 2012 | Categories: Online Marketing, Web Design

This is a follow-up from the Color Psychology and How it Affects Your Site article. Using color on your site is a great way to show individuality and creativity, however too much color can have a negative or unwanted effect. In this article I will cover color theory, harmony and basic rules on how to use color. It is important to understand how different colors work together to create harmonies so you can choose a good color theme [...]

How the Latest Google Algorithm Penguin Update will Affect You

May 6, 2012 | Categories: News, Online Marketing, SEO

On April 24th 2012 Matt Cutts, the head of the webspam team at Google announced that there will be another algorithm change to the Google search engine. This latest update has been named “Penguin” and the main objective of the change is to specifically target webspam. To quote Matt’s words: "The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement [...]

The Importance of Buttons and Strong Calls to Action

Apr 3, 2012 | Categories: Online Marketing

Whether you are trying to convert targeted visitors to buyers, or curious web surfers to “FREE” members, the recipe you will usually need to follow when constructing your landing page is the same: that is, you must strive to have an unambiguous and clear call to action on your web page. Some Internet Marketers like to use the term “primary call to action” to refer to the most important action which you would like any person [...]

Understanding the Importance of Landing and Sales Pages

Feb 17, 2012 | Categories: Online Marketing

Relevance is the most important factor when you are advertising on the Internet. The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business. The landing page is the page specifically designed as the entrance point for the users that click on your ad or contextual link and its job is [...]

How to Increase Your Online Persuasion Abilities

Jan 14, 2012 | Categories: Online Marketing, Shop Admin Tips

Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations. In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues. On the Internet, your website and its various pages is mainly responsible for the task of persuading your [...]