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May 27, 2012 15 Comments

Color Psychology and How it Affects Your Site

As a designer, website owner, or marketer it is important to know how color affects your target audience. There are many factors that contributes to how someone perceives color. While some of these factors are uncontrollable as they are mentally controlled, there are some that we can control as … [Read more...] about Color Psychology and How it Affects Your Site

Blogging Tips,  Web Design color meaning,  color theory,  color tips,  effects of color

May 6, 2012 14 Comments

How the Latest Google Algorithm Penguin Update will Affect You

On April 24th 2012 Matt Cutts, the head of the webspam team at Google announced that there will be another algorithm change to the Google search engine. This latest update has been named “Penguin” and the main objective of the change is to specifically target webspam. To quote Matt’s … [Read more...] about How the Latest Google Algorithm Penguin Update will Affect You

News,  Online Marketing,  SEO Google,  SEO

April 21, 2012 2 Comments

Importance of Ethics for Your Online Success

The internet offers a huge amount of benefits to those who wish to take the time to build a business or offer something creative to share with the rest of the world. The qualities about online businesses which attracts the most people is the flexibility of lifestyle and the prospect of making a … [Read more...] about Importance of Ethics for Your Online Success

Blogging Tips,  SEO,  Shop Admin Tips ethics,  online success

April 3, 2012 9 Comments

The Importance of Buttons and Strong Calls to Action

Whether you are trying to convert targeted visitors to buyers, or curious web surfers to “FREE” members, the recipe you will usually need to follow when constructing your landing page is the same: that is, you must strive to have an unambiguous and clear call to action on your web page. Some … [Read more...] about The Importance of Buttons and Strong Calls to Action

Online Marketing Blog Setup,  Copy writing tips,  Site admin tips,  Web Design

March 1, 2012 16 Comments

5 Tips On How To Make Your Blog Visitors Stay Longer

The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be. Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or … [Read more...] about 5 Tips On How To Make Your Blog Visitors Stay Longer

Blogging Tips,  Site Optimization Tips Analytics,  Blog Setup,  Blogging Tips,  Site Optimization Tips

February 17, 2012 9 Comments

Understanding the Importance of Landing and Sales Pages

Relevance is the most important factor when you are advertising on the Internet. The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business. The landing page is … [Read more...] about Understanding the Importance of Landing and Sales Pages

Online Marketing Copy writing tips,  Online Marketing,  Sales Page,  Shop Admin Tips

January 14, 2012 6 Comments

How to Increase Your Online Persuasion Abilities

Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations. In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which … [Read more...] about How to Increase Your Online Persuasion Abilities

Online Marketing,  Shop Admin Tips Copy-writing,  Online Marketing,  Shop Admin Tips

December 19, 2011 3 Comments

Choosing The Right Keywords For Your Ad Campaigns (Part 2)

In part 1 of this article series your were introduced to the important and elementary aspects of keyword research and how they apply to your ad campaigns. We also outlined the various keyword match types and their different behaviours when applied to a search engine query. In this article we’ll … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 2)

Online Marketing Analytics,  Google Adwords,  Online Marketing

December 11, 2011 5 Comments

Choosing The Right Keywords For Your Ad Campaigns (Part 1)

If you are thinking of using an ad campaign such as AdWords to help boost your business’s bottom line then you should be aware that there is nothing more essential to an AdWords or any other type of online ad campaign than your keywords. It doesn’t matter whether you’re bidding on search … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 1)

Online Marketing Analytics,  Google Adwords,  Online Marketing

December 1, 2011 10 Comments

8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

When writing blog posts or copy content for websites, the rules of engagement are quite often very different to those for print or other media. Due to the electronic and visual nature of how web content is delivered, there are certain factors regarding web writing and formatting which make it … [Read more...] about 8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

Online Marketing,  Shop Admin Tips Blogging Tips,  Online Marketing,  Shop Admin Tips

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