Tips and Tricks HQ

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How the Latest Google Algorithm Penguin Update will Affect You

On April 24th 2012 Matt Cutts, the head of the webspam team at Google announced that there will be another algorithm change to the Google search engine. This latest update has been named “Penguin” and the main objective of the change is to specifically target webspam. To quote Matt’s … [Read more...] about How the Latest Google Algorithm Penguin Update will Affect You

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The Importance of Buttons and Strong Calls to Action

Whether you are trying to convert targeted visitors to buyers, or curious web surfers to “FREE” members, the recipe you will usually need to follow when constructing your landing page is the same: that is, you must strive to have an unambiguous and clear call to action on your web page. Some … [Read more...] about The Importance of Buttons and Strong Calls to Action

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5 Tips On How To Make Your Blog Visitors Stay Longer

The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be. Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or … [Read more...] about 5 Tips On How To Make Your Blog Visitors Stay Longer

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Understanding the Importance of Landing and Sales Pages

Relevance is the most important factor when you are advertising on the Internet. The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business. The landing page is … [Read more...] about Understanding the Importance of Landing and Sales Pages

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How to Increase Your Online Persuasion Abilities

Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations. In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which … [Read more...] about How to Increase Your Online Persuasion Abilities

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Choosing The Right Keywords For Your Ad Campaigns (Part 2)

In part 1 of this article series your were introduced to the important and elementary aspects of keyword research and how they apply to your ad campaigns. We also outlined the various keyword match types and their different behaviours when applied to a search engine query. In this article we’ll … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 2)

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Choosing The Right Keywords For Your Ad Campaigns (Part 1)

If you are thinking of using an ad campaign such as AdWords to help boost your business’s bottom line then you should be aware that there is nothing more essential to an AdWords or any other type of online ad campaign than your keywords. It doesn’t matter whether you’re bidding on search … [Read more...] about Choosing The Right Keywords For Your Ad Campaigns (Part 1)

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8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

When writing blog posts or copy content for websites, the rules of engagement are quite often very different to those for print or other media. Due to the electronic and visual nature of how web content is delivered, there are certain factors regarding web writing and formatting which make it … [Read more...] about 8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

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Create An Email Newsletter That Makes Readers Want to Return to Your Blog

Email newsletters are a great way to boost traffic to your blog posts and grow a loyal readership. However, you better do email newsletters the right way or you risk having the recipients hit the unsubscribe button without looking back. There is a lot to creating excellent email newsletters and big … [Read more...] about Create An Email Newsletter That Makes Readers Want to Return to Your Blog