Articles in the Shop Admin Tips Category


Jan 14, 20123

How to Increase Your Online Persuasion Abilities

Categories: Copy-writing, Online Marketing, Shop Admin Tips
How to Increase Your Online Persuasion Abilities
Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations.In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues.On the Internet, your website and its various pages is mainly responsible for the task of persuading your visitors to buy your products or services.Thus, persuading people on the Internet usually means anticipating what people want or what action they will perform next.Factors such as the design of your site and the delivery of the content all play a significant role in shaping the user’s experience. In general, the better the experience for your visitors, the greater the chances that they will buy something from you.Persuading people to carry out an action on your site such as making a purchase is a subtle art-form and there is no magical single way to do it.However, there are things you can do to your website and the way you present your message which can increase the probability that somebody will perform the particular action you ...
Dec 1, 201110

8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

Categories: Online Marketing, Shop Admin Tips
8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions
When writing blog posts or copy content for websites, the rules of engagement are quite often very different to those for print or other media.Due to the electronic and visual nature of how web content is delivered, there are certain factors regarding web writing and formatting which make it unique amongst the other mediums.For instance things like the screen size and resolution can differ greatly for people reading the exact same content, especially now that there are so many smart devices and tablets.Also there has never been a phenomenon like the Internet which is able to provide on-demand content anytime of the day to virtually anyone.Therefore if you’d like to increase your chances of converting or achieving your intended goal, your site’s content needs to hold people’s attention and deliver your message in an efficient and effective way. The highest conversion rates often come from content which is easily readable & digestible The way you format and write your copy or blog articles can have a tremendous impact on how your readers react to what they’re reading.Studies about human online reading patterns reveal that most people don’t read every word on a web page - but instead they scan the page in ...
Oct 23, 201111

8 Steps for Building a Successful Internet Business Partnership

Categories: Online Marketing, Shop Admin Tips
8 Steps for Building a Successful Internet Business Partnership
Many successful Internet businesses have some kind of partnership which is instrumental in the continued success of the business.Whether you are currently flying solo or thinking of setting up your own Internet business, at some point you may need or want a business partner to help you expand or take your venture to the next level.Putting the steps below into practice will go a long way in ensuring that your Internet business stands a greater chance of succeeding and your partnership lasts for the long haul. 1. Seek out the right partner for you and your business aspirations Finding the right business partner is a much easier task when you have in mind what you want and need from people to make your business a success, and then put yourself in the right place to meet them. For instance you could set up or join a mastermind group or forum which contains other like-minded people which you can meet.Similarly you could attend conferences where you can meet your prospective business partner(s) face to face. It is a good idea at this early point to know your strengths and then find a partner that can complement your strengths with their own unique strengths. (Discussed further ...
Oct 16, 201112

How to Create a Custom WordPress Page Template (Video Tutorial)

Categories: Shop Admin Tips, Video Tutorial, Web Design
How to Create a Custom WordPress Page Template (Video Tutorial)
We published a tutorial on how to create a Custom Page Template in WordPress a while back. Since then we received many requests from our readers to create a video tutorial on this topic so we are following up with a video tutorial covering the basics on how to create a custom WordPress page template. Why Use a Custom WordPress Page Template? If you want to create an optimized landing page in WordPress that looks different than a normal page then you need to use a custom WordPress page template. A custom page template will allow you to control every aspect of how a particular page looks like without having to change any design of your blog or switching to a different WordPress theme.You can use custom WordPress page templates to:Create unique looking sales page for your product(s) Create your newsletter opt-in page designed for maximum conversion Create a landing page for your affiliates Create a funnel page to capture leads Create a portfolio page Create a custom gallery page Create a custom join us page for your membership site and the list goes onVideo TutorialIf you need a little help with the CSS side of things when designing your custom page template then checkout the article on firebug and CSS.
Sep 19, 20114

5 Lesser Known Advantages of Creating Your Own Products

Categories: Make Money, Shop Admin Tips
5 Lesser Known Advantages of Creating Your Own Products
If you are currently running your own blog or doing some freelance work online you might want to consider the prospects of creating a product to supercharge and complement what you are already doing.The types of products you can create can range from information or training material in the form of pdf files or videos to software or bundled services packaged up as products.When you have an online business, the main advantages of creating your own products are obvious. For instance selling products online enables you to market to a potentially huge audience for a fraction of the cost of doing it the traditional “retail” way where you own a physical store.The scalability of selling products online is simply unbeatable. You literally have a world-wide audience to sell to.There are other perks to creating products online which may not be as obvious, particularly if you are the person who currently runs an online service-based business where you get paid hourly or in lump sums.Productizing certain portions of your business can reap you many rewards and give you even greater leverage with your audience.Below are 5 not so obvious side-benefits of creating your own products for your online business:1. Having your ...
Aug 6, 201117

Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?

Categories: Featured, Online Marketing, Shop Admin Tips
Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?
If you sell products from your website then you probably ask yourself this question a lot. Few of my users have asked the following question in slightly different shape or form many times, so I decided to share some of my own experiences and results from my own tests which might help some of you:I want to increase my revenue and obviously getting more traffic to the site would help but I have been wondering if I can tweak my product prices to help with this in the short term?There is no way to know for sure unless you perform some testing yourself because your situation is most likely a lot different than mine. In this article I will share some test methods, basic theories, my test results and things to keep in mind to help you find the answer to your question.1. Basic Theory We can express the total revenue using the following simple formula:Revenue = Conversion * PriceSimple Example: If your product is priced at $47 and if you have 10 sales everyday then your revenue per day would be $470. So every month you would make about 14k.Aim: your aim is to tweak the "PRICE" variable in the ...
Jul 13, 20119

Are Your Habits the Barrier to Your Online Business Success?

Categories: Blogging Tips, Shop Admin Tips
Are Your Habits the Barrier to Your Online Business Success?
The evolution of technology, particularly in the Internet realm has made it easier than ever before for virtually anybody to go online and use their creativity or enterprising skills to make a comfortable living or even create an Internet empire.When you consider that the physical overheads of creating an online business are virtually negligible, you can start multiple businesses online for a minuscule outlay of money (all you really need are an Internet connection and a computer to get you started).Compare this with setting up an offline business which can run up into hundreds of thousands or even millions of dollars of start-up capital just to get off the ground, and you can see why there are more people than ever before trying their luck on the fertile grounds of the world-wide-web.But look more closely and you’ll see that the majority of these budding online entrepreneurs rarely make it to the big time; heck, they barely make a few dollars a month and in most cases nothing at all. What’s more, an estimated 70% of online start-ups don’t even last 120 days.Why would this be so, even when it has never been easier to get an answer or solution simply ...
May 17, 20115

CSS Bugging You? Fire Those Bugs!

Categories: Blogging Tips, CSS, Shop Admin Tips, Wordpress
CSS Bugging You? Fire Those Bugs!
Cascading Style Sheets; Cascading Style S***; Convulsions, Sleeplessness & Spaghetti -- whatever you choose to call it, figuring out what's going on with your CSS can be one of the most maddening tasks a site administrator can face.  In this article, you will learn about a tool that will lessen your frustrations.In the beginning, when web pages contained only static content, HTML coding was used to define both the content and the way (style) in which information was presented to users.  Formatting, or markup codes, affecting the way content was styled was easy to debug; because the codes were usually located in proximity to the content being affected, and it was not possible for the formatting of one display element to affect another.With the advent of dynamic web pages, and content management systems such as WordPress, it became necessary to separate the styling of display elements from the actual content.   By defining element styles separately from the content, it became easier to give users a consistent presentation experience, independent of the actual content.  The styling for paragraphs, table, bullets and headers could be defined once in a style sheet, and then applied consistently throughout the content.The CSS markup language ...
Apr 8, 201121

Developing an Article Marketing Strategy for Your Online Business

Categories: Blog Setup, Online Marketing, Shop Admin Tips
Developing an Article Marketing Strategy for Your Online Business
Developing an unbeatable article marketing strategy is one of the proven methods to increase traffic to your webiste. In this article I will review just a few article marketing strategies and tips which should help you achieve good outcome in less time.Generally, bringing the proper article marketing strategy into a business is, for most people, a BIG struggle. Many don’t know how to do it or where to start. Let’s review the first strategy, which is very powerful if used accordingly and professionally. It doesn’t matter what your purpose of article marketing is; however, you must have a clear strategy that ultimately leads to results. It doesn’t matter if you are just aiming to get leads, present your business opportunity, sell a product, write reviews for products or are trying to get more visitors to your website, you first need a strategy.You want to plan a series of articles for ezine, hubpages, squidoo or blogs in your niche. Theoretically, you can submit articles to all the sites during a series. Plan at least 30 – 60 days for a series where you will be creating 25 – 50 articles. You can write 1, 2, 3, 4, 5 or whatever your ...
Mar 20, 20118

WordPress System Integration 101

Categories: Shop Admin Tips, Site Optimization Tips
WordPress System Integration 101
I see many WordPress users mixing up the roles of a WordPress plugin with a theme (kind of like mixing business with pleasure) on a regular basis without knowing what they are doing.  If you don't know why WordPress invented the concept of plugins and themes, then this article is for you. --Every time you build a WordPress site, you perform an act of System Integration.  You begin with the WordPress core, and customize it; by adding a theme and plugins.  But not everybody is a Systems Engineer; and in the process of constructing their sites, they sometimes make integration decisions that have costly consequences later on.In WordPress, "a theme modifies the way a site is displayed, without modifying the underlying software."  You select a theme based on the look and feel you want to (market or) present to your users.  Later, if you decide the look and feel of an existing site does not meet your (marketing) presentation requirements; you can simply choose another theme, without affecting the way a site functions.Depending on your functional requirements, you might use one or more plugins "to extend the functionality of WordPress."  You choose each plugin because it performs one or more ...
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