Articles tagged with: Online Marketing


Jan 14, 20123

How to Increase Your Online Persuasion Abilities

Categories: Copy-writing, Online Marketing, Shop Admin Tips
How to Increase Your Online Persuasion Abilities
Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations.In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues.On the Internet, your website and its various pages is mainly responsible for the task of persuading your visitors to buy your products or services.Thus, persuading people on the Internet usually means anticipating what people want or what action they will perform next.Factors such as the design of your site and the delivery of the content all play a significant role in shaping the user’s experience. In general, the better the experience for your visitors, the greater the chances that they will buy something from you.Persuading people to carry out an action on your site such as making a purchase is a subtle art-form and there is no magical single way to do it.However, there are things you can do to your website and the way you present your message which can increase the probability that somebody will perform the particular action you ...
Dec 19, 20113

Choosing The Right Keywords For Your Ad Campaigns (Part 2)

Categories: Online Marketing
Choosing The Right Keywords For Your Ad Campaigns (Part 2)
In part 1 of this article series your were introduced to the important and elementary aspects of keyword research and how they apply to your ad campaigns. We also outlined the various keyword match types and their different behaviours when applied to a search engine query.In this article we’ll continue with the subject of keyword match types and also talk a bit about evaluating the keywords which you are researching so that you can ensure that you are choosing the most relevant keyword for your AdWords campaign.There is one very important match type which we haven’t talked about yet but which you need to be familiar with if you want to succeed with your ad campaigns. This is known as the negative keywords match type and it will help you to eliminate the traffic which causes unwanted costly clicks on your ads.So let’s delve a bit more into negative keywords. Negative Keywords So with our understanding from part 1 of the three basic keyword match types and their effect on search results, let’s explore another very important match type known as negative keywords  which can help you protect your ad campaign from irrelevant traffic.Negative keywords can help increase the relevance of your ...
Dec 11, 20116

Choosing The Right Keywords For Your Ad Campaigns (Part 1)

Categories: Online Marketing
Choosing The Right Keywords For Your Ad Campaigns (Part 1)
If you are thinking of using an ad campaign such as AdWords to help boost your business’s bottom line then you should be aware that there is nothing more essential to an AdWords or any other type of online ad campaign than your keywords.It doesn’t matter whether you’re bidding on search terms or deciding which keywords that you’d like your ads to appear for, selecting the appropriate keywords for your campaign will determine whether you will have a profitable campaign or one that drains your money like a bottomless pit.Keywords which can appear similar to you and me can often have drastically different performance behaviours. A big mistake people often make is to assume that keywords which they think mean “roughly the same thing” will have roughly the same outcome.Minor variations in keywords can often indicate very large differences on the intent or mindset of the searcher. The subtle variations of the phrasing can even indicate whether the searcher is ready to buy or whether they are simply just browsing and conducting their initial research.First and foremost, the crucial thing to remember when doing keyword research is to be mindful of speaking the language of your potential customers or clients. ...
Dec 1, 201110

8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions

Categories: Online Marketing, Shop Admin Tips
8 Formatting Tips For Your Blog That Can Help Maximize Your Conversions
When writing blog posts or copy content for websites, the rules of engagement are quite often very different to those for print or other media.Due to the electronic and visual nature of how web content is delivered, there are certain factors regarding web writing and formatting which make it unique amongst the other mediums.For instance things like the screen size and resolution can differ greatly for people reading the exact same content, especially now that there are so many smart devices and tablets.Also there has never been a phenomenon like the Internet which is able to provide on-demand content anytime of the day to virtually anyone.Therefore if you’d like to increase your chances of converting or achieving your intended goal, your site’s content needs to hold people’s attention and deliver your message in an efficient and effective way. The highest conversion rates often come from content which is easily readable & digestible The way you format and write your copy or blog articles can have a tremendous impact on how your readers react to what they’re reading.Studies about human online reading patterns reveal that most people don’t read every word on a web page - but instead they scan the page in ...
Nov 6, 20113

Create An Email Newsletter That Makes Readers Want to Return to Your Blog

Categories: Blogging Tips, Online Marketing
Create An Email Newsletter That Makes Readers Want to Return to Your Blog
Email newsletters are a great way to boost traffic to your blog posts and grow a loyal readership. However, you better do email newsletters the right way or you risk having the recipients hit the unsubscribe button without looking back. There is a lot to creating excellent email newsletters and big companies who send them out have teams of writers, designers, marketers and computer programmers collaborating on the newsletter. This can be overwhelming for the one man or one woman blogger, but there are some tried and true methods you can use to quickly create email newsletters that make readers want to return to your blog. Make It Look Professional By Using a Template Unless you’re a coding ninja, save your time and sanity by using an email newsletter template. There are several free sources for these templates including MailChimp, CampaignMonitor and PatternHead. There are so many templates with so many different color, layout and theme choices that there is no need to personally customize and design your own newsletter in most cases. Plus, using a template ensures your newsletter will look professional and without misplaced lines of code, which is the most important factor. Make It Look Not Like Spam There are a ...
Oct 23, 201111

8 Steps for Building a Successful Internet Business Partnership

Categories: Online Marketing, Shop Admin Tips
8 Steps for Building a Successful Internet Business Partnership
Many successful Internet businesses have some kind of partnership which is instrumental in the continued success of the business.Whether you are currently flying solo or thinking of setting up your own Internet business, at some point you may need or want a business partner to help you expand or take your venture to the next level.Putting the steps below into practice will go a long way in ensuring that your Internet business stands a greater chance of succeeding and your partnership lasts for the long haul. 1. Seek out the right partner for you and your business aspirations Finding the right business partner is a much easier task when you have in mind what you want and need from people to make your business a success, and then put yourself in the right place to meet them. For instance you could set up or join a mastermind group or forum which contains other like-minded people which you can meet.Similarly you could attend conferences where you can meet your prospective business partner(s) face to face. It is a good idea at this early point to know your strengths and then find a partner that can complement your strengths with their own unique strengths. (Discussed further ...
Aug 6, 201117

Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?

Categories: Featured, Online Marketing, Shop Admin Tips
Maximize Revenue 101: Should You Lower or Increase the Product Price to Increase Revenue?
If you sell products from your website then you probably ask yourself this question a lot. Few of my users have asked the following question in slightly different shape or form many times, so I decided to share some of my own experiences and results from my own tests which might help some of you:I want to increase my revenue and obviously getting more traffic to the site would help but I have been wondering if I can tweak my product prices to help with this in the short term?There is no way to know for sure unless you perform some testing yourself because your situation is most likely a lot different than mine. In this article I will share some test methods, basic theories, my test results and things to keep in mind to help you find the answer to your question.1. Basic Theory We can express the total revenue using the following simple formula:Revenue = Conversion * PriceSimple Example: If your product is priced at $47 and if you have 10 sales everyday then your revenue per day would be $470. So every month you would make about 14k.Aim: your aim is to tweak the "PRICE" variable in the ...
Aug 1, 20114

The 5 Fundamentals of Email Marketing

Categories: Blogging Tips, Online Marketing
The 5 Fundamentals of Email Marketing
One of the most effective vehicles for marketing a product or service from your blog, is email. Email is a fantastic medium which you can use to offer your services to your target audience or potentially get your email subscribers to do the marketing for you by forwarding your emails to their friends or other like-minded people.This article has one section on autoresponder service. If you are not using an autoresponder service already then the what is an autoresponder and why use an autoresponder article should help you get up-to speed.Below are 5 important things you should consider if you want to be effective with email marketing. 1. List building Before we go on I want to define what list building means.A list is a term that most Internet Marketers use to refer to the collection of email addresses which have been voluntarily obtained from subscribers. Therefore “list building” refers to the process of collecting email addresses from people visiting your blog.There are a lot of products out there (some of which are quite expensive) which teach the art of list building as it applies to Internet Marketing. But in actuality, it simply boils down to getting traffic ...
Jun 11, 201110

Facebook Promotion 101: How to Develop a Like Campaign

Categories: Blog Setup, Blogging Tips, Online Marketing
Facebook Promotion 101: How to Develop a Like Campaign
Contrary to what many people think, Facebook likes don’t come with the territory. Yes it’s easy to create a page and get a few likes, but is usually stops there for lesser known companies. Getting your first 1000 or even 500 likes is definitely the hardest. It takes time and patience to boost your exposure and reach on Facebook. So let’s take a look at the more important steps you’ll need to take in order to develop and carry out a successful “like” campaign. Tag Your Page Using the Facebook tagging system is a great way to promote your page and get more visitors and likes. You can do this by posting a status message on your personal Facebook profile and mentioning your Facebook page. Use your creativity to come up with a clever way to get people to click through to your page and “like” it. Maybe you have a special promotion going on or you have an interesting link that you’ve posted - anything to peak the interest of your Facebook friends.Suggest to Friends Every page has a handy link in the sidebar called “Suggest to Friends” which allows you to do just that. It’s a great way to recommend your ...
Apr 19, 20118

How to Track Google Analytics Events from Your WordPress Site

Categories: Blogging Tips, Online Marketing, Wordpress
How to Track Google Analytics Events from Your WordPress Site
You are probably using a WordPress Google Analytics plugin to track your page visits and other traffic related statistics already but what if you wanted to track how many times a particular button or link gets clicked? You can use Google Analytics event tracking to get more insights into the following type of scenarios:Does the red button gets more click or the green button? Which "Buy" button gets the most clicks on my sales page (the one in the middle or the one at the end)? Which version of the banner gets clicked more often?Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics can be customized to track any number of events. All you have to do is modify the code to match your website's needs. Setting up Event Tracking with an Example Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track.To track an event (example: a click on a link) you need ...
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