Have you seen the book from Seth Godin – The Purple Cow? How can we apply that to YOUR business’ situation? You were on top of the world… and then the economy took a nose dive. You are back in the pasture with the rest of the cows. You may even have felt like you were on the truck headed for … [Read more...] about Return of the Purple Cow
7 Steps to Stand Out from the Competition
In the business world, good customer service often isn’t good enough anymore. Customers and clients are becoming increasingly disenchanted with the merely adequate. Average Sucks. Good enough IS NOT good enough anymore. For them, extraordinary service is the rule, not the exception. Anything … [Read more...] about 7 Steps to Stand Out from the Competition
How to Get the Most Out of Google AdWords For 2015
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015
How To Boost Your Ecommerce Sales With Effective Twitter Marketing
Twitter is any marketer's dream platform. With more than 284 million active monthly users and a monthly volume of more than 500 million Tweets, Twitter allows businesses of every size to monitor their target customers closely, engage them regularly and drive more sales. For e-commerce businesses … [Read more...] about How To Boost Your Ecommerce Sales With Effective Twitter Marketing
How To Attract Customers To Your WordPress e-Commerce Store
Starting an e-Commerce website has become much easier thanks to WordPress. Businesses all over the world are using different WordPress e-Commerce plugins to set up fully functional online stores. However, setting up an e-Commerce website is just one part of the equation. You also need to devise a … [Read more...] about How To Attract Customers To Your WordPress e-Commerce Store
Monitoring 404 Events on Your WordPress Site
Many common HTTP errors have numbers associated with them. The most common of all HTTP errors is the 404. And techy or not you have probably heard of it, or at least stumbled across one in your web travels. Essentially the 404 triggers when a visitor attempts to visit a page on a web site that … [Read more...] about Monitoring 404 Events on Your WordPress Site
HeartBleed Vulnerability and WordPress Site Owners (What You Need to Know)
There has been a lot of press on the HeartBleed bug recently and it is scaring a lot of WordPress site owners/admins. Since we have a popular security plugin, we are getting a lot of questions about this. So, in this article I will explain what HeartBleed bug is and what you need to do on your … [Read more...] about HeartBleed Vulnerability and WordPress Site Owners (What You Need to Know)
Why Appealing to Emotion is Good for Your Blog
Whether you like to admit it or not, most buying decision you make has some sort of an emotional basis. It's a fact that we humans are emotional beings and in general our emotions govern almost all of the thought patterns we have and decisions we make. So it is no wonder that in the field of … [Read more...] about Why Appealing to Emotion is Good for Your Blog
How to Accept Bitcoin on Your WordPress Site
If you are new to Bitcoin but are considering accepting this cryptocurrency in your online store, this article will explain what it's all about, provide some of the latest news in the world of Bitcoin, and guide you through the process of creating a Bitcoin payment gateway on your WordPress … [Read more...] about How to Accept Bitcoin on Your WordPress Site
How to Setup Regional Sales Tax in Your PayPal Account
When running a web store and using PayPal as the payment processor, you can easily set it up so that PayPal will add the sales tax to the final amount (and optionally to the shipping amount as well) during checkout. In a standard (perhaps traditional) PayPal transaction, the buyer will choose … [Read more...] about How to Setup Regional Sales Tax in Your PayPal Account