Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write. But is your hard work really worth it? Is anyone reading your content? According to Hubspot, more than 60% of readers never … [Read more...] about How To Increase the Consumption of Your Blog Content
How to Advertise to Your WordPress Visitors from Facebook
In this article, and the attached video, I will walk you through the process of allowing Facebook to "collect" the visitors of your WordPress web site into an "audience" that you can later advertise to from Facebook. First though, why would you want to do this? Well, when people visit your web … [Read more...] about How to Advertise to Your WordPress Visitors from Facebook
What is the Value of a Domain Name?
So, what is a domain name worth? The answer that I have to this question, largely goes against the mainstream conversation of valuating a domain. In fact, I don't even think that the answer needs to be long and drawn out. It's simple. Call it a cop out response, but the answer is simply: a domain … [Read more...] about What is the Value of a Domain Name?
Upgrading the Core WordPress Custom Menu Widget
In this article, I walk through upgrading the Custom Menu widget for WordPress to offer the ability to use the Menu Name as the Title for the menu, without the redundancy of having to retype it. I do not hack the core to make these changes. I add code to the functions.php file of a child theme. That … [Read more...] about Upgrading the Core WordPress Custom Menu Widget
Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts
My definition of niche: a tightly focused web site, on a very specific topic. But for some over-thinkers, they might create 184 niche sites. No need. While a niche site does have its advantages, some people that are just bounding with ideas, do not want to manage multiple sites, but still want to … [Read more...] about Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts
How To Ensure That Your Blog Is Never Penalized By Google
Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, … [Read more...] about How To Ensure That Your Blog Is Never Penalized By Google
Software License Manager & Product Communication
Important Note: The intended audience for this article are software developers, with an intermediate level (2+ years) understanding of Internet and programming concepts. Previously, we introduced the concept of Software License Managers (SLM); and the important role they play, both in increasing … [Read more...] about Software License Manager & Product Communication
License to Run – Introduction to Software License Managers
Anyone who used a Microsoft product in the last 16 years, whether it's been Windows or Office, has experienced the software activation process; in which a license key is used to "lock" a product instance, you paid for, to a specific device. Â In the case of Office, you are even allowed to unlock and … [Read more...] about License to Run – Introduction to Software License Managers
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full … [Read more...] about 7 Ways You Can Use Google Analytics To Power Your Marketing Efforts