Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, … [Read more...] about How To Ensure That Your Blog Is Never Penalized By Google
What Is Customer Loyalty Worth?
Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe … [Read more...] about What Is Customer Loyalty Worth?
Software License Manager & Product Communication
Important Note: The intended audience for this article are software developers, with an intermediate level (2+ years) understanding of Internet and programming concepts. Previously, we introduced the concept of Software License Managers (SLM); and the important role they play, both in increasing … [Read more...] about Software License Manager & Product Communication
License to Run – Introduction to Software License Managers
Anyone who used a Microsoft product in the last 16 years, whether it's been Windows or Office, has experienced the software activation process; in which a license key is used to "lock" a product instance, you paid for, to a specific device. Â In the case of Office, you are even allowed to unlock and … [Read more...] about License to Run – Introduction to Software License Managers
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
Why Is The Life Time Value of My Customers Important?
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service … [Read more...] about Why Is The Life Time Value of My Customers Important?
7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics. However, most webmasters don’t use Google Analytics to its full … [Read more...] about 7 Ways You Can Use Google Analytics To Power Your Marketing Efforts
Enhancing Site Usability with Toggle Media
WordPress can embed certain kinds of media content into posts and pages; using the oEmbed protocol. But appearance and usability issues can occur, when this capability is rendered on mobile devices; like smartphones. In this example, we see that media embedding can take up much of the … [Read more...] about Enhancing Site Usability with Toggle Media
9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store
With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share … [Read more...] about 9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store