In this article, and the attached video, I will walk you through the process of allowing Facebook to "collect" the visitors of your WordPress web site into an "audience" that you can later advertise to from Facebook. First though, why would you want to do this? Well, when people visit your web … [Read more...] about How to Advertise to Your WordPress Visitors from Facebook
The AdWords Bidding Strategy for Faster ROI
Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
A Guide To Using Pinterest for Ecommerce Marketing
Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you've been ignoring Pinterest until now, … [Read more...] about A Guide To Using Pinterest for Ecommerce Marketing
What is the Value of a Domain Name?
So, what is a domain name worth? The answer that I have to this question, largely goes against the mainstream conversation of valuating a domain. In fact, I don't even think that the answer needs to be long and drawn out. It's simple. Call it a cop out response, but the answer is simply: a domain … [Read more...] about What is the Value of a Domain Name?
Upgrading the Core WordPress Custom Menu Widget
In this article, I walk through upgrading the Custom Menu widget for WordPress to offer the ability to use the Menu Name as the Title for the menu, without the redundancy of having to retype it. I do not hack the core to make these changes. I add code to the functions.php file of a child theme. That … [Read more...] about Upgrading the Core WordPress Custom Menu Widget
How To Generate Leads Online Without Spending Money
No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy. However, most people believe that online lead generation requires a … [Read more...] about How To Generate Leads Online Without Spending Money
7 Creative Email List Bribes That will Rapidly Grow Your Email List
This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. If you're planning to establish an online business, or generate leads from an online source for a brick and mortar business, you … [Read more...] about 7 Creative Email List Bribes That will Rapidly Grow Your Email List
Are You There in The Zero Moment of Decision?
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands. There is no doubt that mobile has forever changed the way we live, and naturally it’s forever changed what you and I expect of the brands … [Read more...] about Are You There in The Zero Moment of Decision?
Generate Income from Your Content Passively with Amazon, AdSense, and Donations
As someone that generates a portion of my income passively online, by sharing content, I am always interested in different monetization approaches. I am not referring to the "get paid to" model where one is trading time for a finite amount of money. I am also not referring to selling products and … [Read more...] about Generate Income from Your Content Passively with Amazon, AdSense, and Donations
Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts
My definition of niche: a tightly focused web site, on a very specific topic. But for some over-thinkers, they might create 184 niche sites. No need. While a niche site does have its advantages, some people that are just bounding with ideas, do not want to manage multiple sites, but still want to … [Read more...] about Ditch the Niche, Go General Instead, But Still Send Subscribers Niche Email Alerts